How Five Below Can Use
Location Data to Spot
New Emerging Areas
RETAIL | REAL ESTATE | TELCO | ANALYTICS
| GOV | FINANCIAL SERVICES

Unacast is a location data & analytics company
WHO WE ARE
2
ESTABLISHED: 2015 FUNDED: Telia, Openocean, Whitestar Capital, Investinor. $35m raised so far
TRUSTED BY
SERVING CLEAN, DECISION-READY LOCATION DATA FOR LEADERS IN
Retail Real estate Travel & tourism Healthcare Telco Government & municipalities

Sample Case Study:
Five Below

Find out which areas have gaps
in the local marketplace.
Unacast Human Mobility Insights
Population
Indicators
Migration
Trends
Income
Patterns
Neighborhood
Recovery Indicators
4
How location data can help retailers and real estate
1
2
3
Identify areas with depleting
population/growing population.
Benchmark competitors’ peak
visitations, foot traffic, and
uncover previously unknown
competitors.

5
Identify areas with growing population
1

6
Identify areas with growing population
1

7
Benchmark competitors’ peak visitations, foot traffic,
and uncover previously unknown competitors
2

8
Weekly Visitors, 3/15/2020 - May 10, 2021
Family Dollar on E 3750 S captures the highest amount of weekly visitors.
Benchmark competitors’ peak visitations, foot traffic,
and uncover previously unknown competitors
2

9
Q1 2021 vs Q12020
Benchmark competitors’ peak visitations, foot traffic,
and uncover previously unknown competitors
2

10
One-third of Family Dollar’s, E 3750 S location, customers travel > 6 miles.
Find out which areas have gaps in the local marketplace
3
Q12021 - Distances Traveled from Home

Q&A
11

12
Q&A
Have data clients asked about iOS ATT potential drop on devices will
affect data quantity.
Apart from local population - any way to track tourists, transients and
event associated traffic? For example, there's a monthly event that
happens in the area that leads to a surge of new clients.
What are the major expectations of the end user industry from data and
platform providers? How have they emerged post pandemic?
1
2
3

Q&A
13
Thank you for
your attention!
For a complementary, 7-day trial, please visit:
https://www.unacast.com/solutions/data-portal
Or email at:
tesh.patel@unacast.com