The Second
Coming
of email
www.adestra.com
While social media, augmented reality and other ‘spangly’ marketing tech
have been grabbing headlines, only the unwise wou...
While social media, augmented reality and other ‘spangly’ marketing tech
have been grabbing headlines, only the unwise wou...
While social media, augmented reality and other ‘spangly’ marketing tech
have been grabbing headlines, only the unwise wou...
Email marketing is going
mobile
More and more people are viewing emails on
their mobiles. In the second half of 2012, the
...
Email marketing is going
mobile
More and more people are viewing emails on
their mobiles. In the second half of 2012, the
...
Email marketing is going
mobile
More and more people are viewing emails on
their mobiles. In the second half of 2012, the
...
Social media vs. email: a naïve, simplistic view

V

www.adestra.com
Social media vs. email: a naïve, simplistic view

V
There is a strong misconception that these
two are sworn enemies - but...
Social media vs. email: a naïve, simplistic view

V
There is a strong misconception that these
two are sworn enemies - but...
What are Custom Audiences?
Custom Audiences is a powerful new Facebook tool for
targeting lists of people with your market...
How does Custom Audiences work?
Any email address can be turned into a ‘hash’ – a unique 32-character
character string tha...
How does Custom Audiences work?
Any email address can be turned into a ‘hash’ – a unique 32-character
character string tha...
How does Custom Audiences work?
Facebook’s tool allows you to upload all your customers’ hashes into
its social media serv...
How does Custom Audiences work?
Facebook’s tool allows you to upload all your customers’ hashes into
its social media serv...
Facebook has changed the future
This approach is being rolled out across Twitter and other social
platforms too, creating ...
Facebook has changed the future
This approach is being rolled out across Twitter and other social
platforms too, creating ...
For more information on how email
marketing stacks up against the
competition, download our free
eGuide:
'Email vs social ...
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The Second Coming of email

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While social media, augmented reality and other 'spangly' marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing.

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The Second Coming of email

  1. 1. The Second Coming of email www.adestra.com
  2. 2. While social media, augmented reality and other ‘spangly’ marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing. www.adestra.com
  3. 3. While social media, augmented reality and other ‘spangly’ marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing. The latest data shows that email is still in its ascendance: 1,670,000 emails sent a second compared to 3,935 tweets 46,333 YouTube views Facebook Like Button 52,083 CMYK / .ai Facebook likes www.adestra.com
  4. 4. While social media, augmented reality and other ‘spangly’ marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing. The latest data shows that email is still in its ascendance: 1,670,000 emails sent a second compared to 95% 3,935 tweets 46,333 YouTube views Facebook Like Button 52,083 CMYK / .ai Facebook likes of brands use email for their CRM/content delivery because it has proven to be so effective. www.adestra.com
  5. 5. Email marketing is going mobile More and more people are viewing emails on their mobiles. In the second half of 2012, the number of emails opened on a mobile device (smartphone/tablet) rose . . . www.adestra.com
  6. 6. Email marketing is going mobile More and more people are viewing emails on their mobiles. In the second half of 2012, the number of emails opened on a mobile device (smartphone/tablet) rose . . . 41% in second half of 2012 up from 27% in 2011 13% in 2010 www.adestra.com
  7. 7. Email marketing is going mobile More and more people are viewing emails on their mobiles. In the second half of 2012, the number of emails opened on a mobile device (smartphone/tablet) rose . . . And according to KISSmetrics, email has nearly three times as many user accounts as Facebook and Twitter combined: 2.9 billion. But that’s still not how many businesses see it 41% in second half of 2012 up from 27% in 2011 13% in 2010 www.adestra.com
  8. 8. Social media vs. email: a naïve, simplistic view V www.adestra.com
  9. 9. Social media vs. email: a naïve, simplistic view V There is a strong misconception that these two are sworn enemies - but this is not valid. Instead . . . www.adestra.com
  10. 10. Social media vs. email: a naïve, simplistic view V There is a strong misconception that these two are sworn enemies - but this is not valid. Instead . . . . . . they should work hand-in-hand as part of your campaign via the power of Custom Audiences. www.adestra.com
  11. 11. What are Custom Audiences? Custom Audiences is a powerful new Facebook tool for targeting lists of people with your marketing. The potential for targeted messaging for each and every potential customer is astonishing. www.adestra.com
  12. 12. How does Custom Audiences work? Any email address can be turned into a ‘hash’ – a unique 32-character character string that makes up the user's email address. www.adestra.com
  13. 13. How does Custom Audiences work? Any email address can be turned into a ‘hash’ – a unique 32-character character string that makes up the user's email address. This hash can be tracked across all platforms and services because it is the same everywhere. # www.adestra.com
  14. 14. How does Custom Audiences work? Facebook’s tool allows you to upload all your customers’ hashes into its social media service. It hunts for these in its own 'hash' database of users’ email logins. It continually monitors which of your customers are using Facebook at any one time and, once located . . . www.adestra.com
  15. 15. How does Custom Audiences work? Facebook’s tool allows you to upload all your customers’ hashes into its social media service. It hunts for these in its own 'hash' database of users’ email logins. It continually monitors which of your customers are using Facebook at any one time and, once located . . . . . . you are able to bid for the customer and put your ad in front of them there and then. www.adestra.com
  16. 16. Facebook has changed the future This approach is being rolled out across Twitter and other social platforms too, creating a joined-up system where email and social media work together to boost your campaigns. www.adestra.com
  17. 17. Facebook has changed the future This approach is being rolled out across Twitter and other social platforms too, creating a joined-up system where email and social media work together to boost your campaigns. By 2015 your campaigns will have changed forever. You will: Start a campaign. Premarket Custom Audiences through Facebook and other social channels to raise awareness. Send out emails to drive response. Use further social ads. Re-market your Custom Audience with more targeted, specific emails. # www.adestra.com
  18. 18. For more information on how email marketing stacks up against the competition, download our free eGuide: 'Email vs social media vs website marketing - which gives the best ROI? Fight!' Emai lV Webs s Social M i Gives te Market edia Vs in the B est R g: Which OI? F ight! www .ades tra.co m Download Now! www.adestra.com

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