Coming to MarketingSherpa Summit 2016 in Las Vegas for the first time or maybe you’re a pro, it’s important to have the tools and strategy to maximize your time at the industry’s first conference of the year. The expo floor will be packed and sessions will provide some great ideas to improve your results, so make sure you have a comprehensive plan. From talking to vendors, networking, social media and note taking, this webinar will cover the essentials of attending MarketingSherpa Summit 2016! Join 4 industry leaders that have attended for years give you the insider tips and tricks! Take away from this webinar: Insider tips and tricks for navigating the expo floor Find out questions to ask vendors How to properly absorb the details from all the sessions How to plan your session attendance Vegas tips and tricks

1. Webinar:
The Insider’s Guide to MarketingSherpa Summit 2016
February 2016

2. #sherpa16
• The session will be recorded
• Your lines are muted
– Ask questions via the chat window
– We will address questions during the presentation
– Any questions about your specific registration should be directed to MarketingSherpa directly
• After the webinar
– A copy of the presentation slides will be sent to you along with a link to the recording
– Please note all slides are copyrighted and may not be used without permission of Adestra or
MarketingSherpa
Webinar Housekeeping

3. #sherpa16
Contents
Speaker & Company Introductions
Social Media
Main Session and Breakouts
Live Test
One-on-One Interactions
Conversations with Solution Providers
Networking in Vegas
Tips for Vegas
Q&A
>
>
>
>
>
>
>
>
>

4. #sherpa16
Ryan Phelan
Vice President, Marketing
Ryan Phelan
Adestra will be at booth #406/407
• Industry Experience
• Vice President Strategy, Acxiom
• Vice President, Strategy, BlueHornet
• Director, Email Marketing & Acquisition at
Sears Holdings
• Responsible for East Coast Operations at
Responsys
• Thought Leadership
• DM News : Email Gets Personal (Cover
Story)
• Chairman of the EEC Board
• Recognized as one of the top 40 Digital
Marketing Strategists in the country
• Regular Contributor - ClickZ

5. #sherpa16
MarketingSherpa/MECLABS: Daniel Burstein
Daniel Burstein, Director of Editorial Content,
MECLABS Daniel oversees all editorial content coming
from the MarketingExperiments and MarketingSherpa
brands while helping to shape the editorial direction for
MECLABS – working with our team of reporters to dig for
actionable information while serving as an advocate for
the audience. Daniel is also a frequent speaker and
moderator at live events and on webinars. Previously, he
was the main writer powering MarketingExperiments
publishing engine – from Web clinics to Research
Journals to the blog. Prior to joining the team, Daniel was
Vice President of MindPulse Communications – a
boutique communications consultancy specializing in IT
clients such as IBM, VMware, and BEA Systems. Daniel
has more than 15 years of experience in copywriting,
editing, internal communications, sales enablement, and
field marketing communications.

6. #sherpa16
• Industry Experience
• Manager, Design Solutions – ExactTarget
• Senior Design Consultant – ExactTarget
• Designer – Kristian Andersen + Associates
• Thought Leadership
• •Former designer turned marketer
• •2015 EEC Email Marketing Thought Leader of the
Year
• •"Jill of all trades" with a particular passion for
content and email
• •Organizes the annual Email Design Conference
(TEDC)
• •Known for having a strong opinions, earned the
nickname "Judge Jordan" (watch out!)
• •Before Litmus, led design services at ExactTarget
(now Salesforce.com)
• •My 6th Sherpa Summit!
Litmus is at booth #210
Justine Jordan
Justine Jordan
Vice President, Marketing

7. #sherpa16
Marco Marini has been at the forefront of
email marketing since its inception as a
channel. Prior to co-founding ClickMail,
Marco developed pioneering email
campaigns for CyberSource,
eHealthInsurance, DoveBid and IBM Canada
while holding key marketing roles in those
organizations.
Through his experience on both sides of the
email marketing table–client and agency–
Marco has developed significant expertise in
using email to its full potential to generate
substantial return on investment for
marketers, management and investors.
ClickMail is at Booth #207
Marco Marini
Marco Marini
CEO | ClickMail

8. Social
Media
#sherpa16

9. #sherpa16
 Meet fellow attendees
 Get to know speakers
 Develop a List for Sherpa Speakers
 Grab takeaways and resources
 Start a list called Really Smart People
 Don’t just RT everyone – have an original thought
 Swap stories
 Stay on top of the action
 Use Social Media appropriately
 No pics you would not post on LinkedIn
 Share and build your brand
Checklist for Social Media
Make sure to follow:
@litmusapp
@clickmail
@Adestra
@ryanpphelan
@marketingsherpa
@DanielBurstein

10. Main
Sessions
and
Breakouts

11. #sherpa16
 If you’re not already, start using Evernote
 Plan your agenda; organize travel docs
 Research Speakers
 bit.ly/sherpa16-speakers
 Scan business cards as you get them
 Go back to paper – turn off all electronics during presentations – I recently read that distracted
learning will yield a 10% or less retention of the content
 Take notes at the end of the day (before cocktail parties)
 Record audio
 Save photos of session slides
 Create a post-conference to do list
 Sign up for Roundtables
 Push Yourself: By channel, industry, or vertical
 Note opportunities for colleagues and other departments
 Choose sessions that will stretch you beyond your comfort zone
Checklist for Main Sessions and Breakouts

12. Live Test

13. #sherpa16
 Organize your takeaways
 People: People you’ll stay in touch with after the
conference
 Quick Wins: Things you’ll take home and try
right away
 New Ideas: Big ideas you’ll research after the
conference
 Find your 1 or 2 big ideas
 Notate doobale tests and ones that require
buy-in
 TEST EVERYTHING
Checklist for Live Test
People Quick Wins New Ideas

14. Conversations
with Solution
Providers &
Solutions
District

15. #sherpa16
 Share your feedback and feature requests
 Ask for their insights into the industry
 Pick up some cool swag
 Learn about new innovations and technology
 Make sure you take advantage of the coaching clinics – drill into specific questions about your
programs with an industry expert
 Make sure you take advantage of roundtable sessions (expert-led peer-based discussion)
 Make sure you see all the vendors – ensure you know what they do and ask what their value prop
and differentiators are – like planting seeds, you never know when you might need that service or
vendor (you or a colleague)
 Prepare with questions before you go
 Some of the best insights will come from providers
 Learn something you don’t need today. Ask about industry and product trends
 Map the speakers and vendors you want to meet and reach our before the event (LinkedIn)
Checklist for Conversations with Solution Providers

16. Networking
in Vegas

17. #sherpa16
 Bring TONS of business cards
 Practice your elevator pitch
 For yourself and your company
 Build your personal brand as well as the brand of your company
 Prepare a list of questions to keep conversations going
 Know any good restaurants in Vegas?
 What sessions are you looking forward to?
 How did you get into marketing?
 Make immediate notes on the back of business cards
 Share your insights but listen, too
 It’s okay to interrupt… or walk away
Checklist for Networking In Vegas

18. Tips for
Vegas

19. #sherpa16
 Wear comfortable shoes
 Bring a jacket/layers
 Plan extra time for walking
 Drink a LOT of Water and keep a snack handy
 Pace yourself
 Put $20 in your shoe
 ABC = always be charging
 Don’t forget business cards, Advil, and TUMS
 Don’t be that “guy/girl”
 That person you got drunk around could be your
next boss
Checklist for Surviving Vegas
SNL Weekend Update: Drunk Girl

20. #sherpa16
Come visit us!
Booth #210 Booth #207
Plus 3 Coaching Clinics
Booth #406/407

21. #sherpa16
www.adestra.com
Thank You!