Google masterplan

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  • Historically, all digital, already on the web; but there is a huge amount of information not currently on the web in books\n\nSo, 2004 Google started to index this content through the launch of Google Book Search\n
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  • I’m looking for a Citigroup quote here to use, if possible…\n
  • I’m looking for a Citigroup quote here to use, if possible…\n
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  • Google masterplan

    1. 1. The Master Plan Everything you ever wanted to know about ourbusiness model and strategy but were afraid to ask 1
    2. 2. @adewalebuzz.google.com/adewale
    3. 3. The plug
    4. 4. http://www.flickr.com/photos/cdibona/305318536/
    5. 5. The planhttp://www.flickr.com/photos/cdibona/305318536/
    6. 6. Free Lunches & Virtuous Cycles 5
    7. 7. Google’s mission To organize the world’s information and make it universally accessible and useful. Online content Offline content Billions of web pages Billions of items becoming indexed 6
    8. 8. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code Co-op Desktop Search Directory Docs & Earth Finance Froogle Gmail SpreadsheetsGoogle Labs Groups Images Local Maps Maps for Mobile Mobile News Pack Picasa Scholar Talk Toolbar Translate SketchUp SMSSpecialized Video Web Accelerator Web Search YouTube Searches 7
    9. 9. Closed“The conventional wisdom goes that companies should lock in customers to lock out competitors...Complacency is the hallmark of any closed system. If you dont have to work that hard to keep your customers, you wont.” Jonathan Rosenberg, Senior Vice President, Product Management, Google 8
    10. 10. Open“In an open system, a competitive advantage doesnt derive from locking in customers, but rather from understanding the fast-moving system better than anyone else and using that knowledge to generate better, more innovative products. The successful company in an open system is both a fast innovator and a thought leader; the brand value of thought leadership attracts customers and then fast innovation keeps them.” Jonathan Rosenberg, Senior Vice President, Product Management, Google 9
    11. 11. Virtuous cycle 1 Growing the Web 2 Grows the number of searches/searchers 3 Grows the number of ad impressions/advertisers/ad clicks 4 Grows the profits that get re-invested back into the Web 10
    12. 12. Getting Ahead In Advertising 11
    13. 13. Two-sided markets and auction theoryhttp://www.flickr.com/photos/joi/2661404591/
    14. 14. 13
    15. 15. 14
    16. 16. Second-price auctionshttp://www.flickr.com/photos/fabliaux/383476178/
    17. 17. 16
    18. 18. The Future’s Bright 17
    19. 19. Self-driving carshttp://www.flickr.com/photos/robertrd/4237829306/
    20. 20. Machine translationhttp://www.flickr.com/photos/adewale_oshineye/5225020502/
    21. 21. The future could be grimhttp://www.flickr.com/photos/gi/281067152/
    22. 22. You could leave the future in someone else’s handshttp://www.flickr.com/photos/adewale_oshineye/4826484114/
    23. 23. You could let other people make the decisionshttp://www.flickr.com/photos/adewale_oshineye/557702397/
    24. 24. The future is yourshttp://www.flickr.com/photos/adewale_oshineye/557544118/
    25. 25. Questions? 24
    26. 26. References• Meaning Of Open: http://googleblog.blogspot.com/2009/12/meaning-of- open.html• Information Rules by Carl Shapiro and Hal Varian• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne• Diffusion Of Innovations by Everett M. Rogers 25

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