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Google masterplan


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Google masterplan

  1. 1. The Master Plan Everything you ever wanted to know about ourbusiness model and strategy but were afraid to ask 1
  2. 2.
  3. 3. The plug
  4. 4.
  5. 5. The plan
  6. 6. Free Lunches & Virtuous Cycles 5
  7. 7. Google’s mission To organize the world’s information and make it universally accessible and useful. Online content Offline content Billions of web pages Billions of items becoming indexed 6
  8. 8. Alerts Blogger Blog Search Book Search Buzz Calendar Checkout Code Co-op Desktop Search Directory Docs & Earth Finance Froogle Gmail SpreadsheetsGoogle Labs Groups Images Local Maps Maps for Mobile Mobile News Pack Picasa Scholar Talk Toolbar Translate SketchUp SMSSpecialized Video Web Accelerator Web Search YouTube Searches 7
  9. 9. Closed“The conventional wisdom goes that companies should lock in customers to lock out competitors...Complacency is the hallmark of any closed system. If you dont have to work that hard to keep your customers, you wont.” Jonathan Rosenberg, Senior Vice President, Product Management, Google 8
  10. 10. Open“In an open system, a competitive advantage doesnt derive from locking in customers, but rather from understanding the fast-moving system better than anyone else and using that knowledge to generate better, more innovative products. The successful company in an open system is both a fast innovator and a thought leader; the brand value of thought leadership attracts customers and then fast innovation keeps them.” Jonathan Rosenberg, Senior Vice President, Product Management, Google 9
  11. 11. Virtuous cycle 1 Growing the Web 2 Grows the number of searches/searchers 3 Grows the number of ad impressions/advertisers/ad clicks 4 Grows the profits that get re-invested back into the Web 10
  12. 12. Getting Ahead In Advertising 11
  13. 13. Two-sided markets and auction theory
  14. 14. 13
  15. 15. 14
  16. 16. Second-price auctions
  17. 17. 16
  18. 18. The Future’s Bright 17
  19. 19. Self-driving cars
  20. 20. Machine translation
  21. 21. The future could be grim
  22. 22. You could leave the future in someone else’s hands
  23. 23. You could let other people make the decisions
  24. 24. The future is yours
  25. 25. Questions? 24
  26. 26. References• Meaning Of Open: open.html• Information Rules by Carl Shapiro and Hal Varian• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne• Diffusion Of Innovations by Everett M. Rogers 25