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Can social media work inside your organisation for ideas?

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A presentation looking at some aspects of the social web and how they could work inside organisations to help improve your idea capture/marketing/collaboration/creation etc

Published in: Technology, Business
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Can social media work inside your organisation for ideas?

  1. 1. Hello.My name is Aden.I am an InnovationTechnician.
  2. 2. What isSocialMedia?
  3. 3. Facebook,Twitter,YouTube,Boring.
  4. 4. Allow yourstaff to talk tocustomersonline.
  5. 5. https://twitter.com/#!/hsbc_uk_online
  6. 6. • Social crm….• Feedback process…• Who are you really forwarding this on to? transparency Early days © HSBC GROUP ARCHIVES
  7. 7. How trustingare you willingto be?
  8. 8. How aboutsharing yournew ideas withcustomers early?
  9. 9. What aboutgetting ideasdirectly fromyour customers?
  10. 10. http://ideas.commbank.com.au/
  11. 11. http://epetitions.direct.gov.uk/
  12. 12. What about aplatform to getideas turned intoreality?
  13. 13. Launched Projects: 27,086Successful Projects: 11,836Total Visitors: 30,590,342Project Success Rate: 46%
  14. 14. DollarsPledged?
  15. 15. http://www.kickstarter.com/year/2011
  16. 16. Could thiswork for yourorganisation?
  17. 17. Could thiswork insideorganisation?
  18. 18. The powerofcommunity
  19. 19. http://giffgaff.com/
  20. 20. http://stocktwits.com/
  21. 21. http://stocktwits.com/
  22. 22. http://stocktwits.com/
  23. 23. http://Twitter.com/stocktwits
  24. 24. Do you know this man?
  25. 25. December site statsThere were 12.4m visitorsThey made 22.3m separate visitsResulting in 85.7m page impressions (87.7m)The Weekly Email6,944,907 receive it4,630 new e-mail recipients so far todayThe ForumCurrently has 10,426 people in there.855 new threads started so far today11,686 new posts today; equivalent to 29 books
  26. 26. http://blog.moneysavingexpert.com/2011/12/16/financial-education-in-the-house-of-commons-%E2%80%93-who-said-what/
  27. 27. Could you create acommunity withthis muchengagement &power?
  28. 28. Could you ‘create’an individual withthis muchengagement &power?
  29. 29. Inside yourorganisation?
  30. 30. What would the HIPPOs be? http://commons.wikimedia.org/wiki/File:Hippopotamus_amphibius_-_Homosassa_Springs_Wildlife_State_Park,_Florida_-_2010-01-13.
  31. 31. ‘…hanging shiny social mediabaubles on the cold, hard externalwalls of a corporate organisationruns the risk of creating a falsebrand promise…’ Lee Bryant Managing Director of Dachis London http://www.headshift.com/our-blog/2010/04/20/social-on-the-outside-needs-so/
  32. 32. Internalprocesses needto account forsocial http://commons.wikimedia.org/wiki/File:Frederiksborg_Slotskirke_Hilleroed_Denmark_belfry_clockwork.jpg
  33. 33. Communitywithpurpose
  34. 34. Don’t leavepeoplehanging http://www.flickr.com/photos/powerhouse_museum/2980051095/sizes/o/in/photostream/
  35. 35. http://www.flickr.com/photos/powerhouse_museum/2980051095/sizes/o/in/photostream/
  36. 36. I have no moreideas.The End.
  37. 37. Questions?
  38. 38. ThanksName: Aden DaviesWeb: www.adendavies.comTwitter: @aden_76
  39. 39. All pictures my own unless otherwise stated.Where possible photos I did not create weresourced from the commons and appropriate linkbacks provided. If I have used an image in errorplease let me know and I will remove ASAP.Sorry in advance.Font used = Cabin which you can find here.http://www.impallari.com/cabinCreated using Microsoft PowerPoint 2007.

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