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Academic research is under threat from issues like a lack of resources, fraud, and societal isolation. Such issues weaken the academic research process, from the framing of research questions to the evaluation of impact. After (re)defining this process, we examine how the academic research community could be expanded using the Internet. We examine two existing science-society collaborations that focus on data collection and analysis and then proceed with a scenario that covers expanding research stages like research question framing, dissemination, and impact assessment.