Gfh 2011 Business Models for Games with Sensors


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  • Ralph Waldo Emerson (May 25, 1803 – April 27, 1882) was an American lecturer, essayist and poet, who led the Transcendentalist movement of the mid-19th century. He was seen as a champion of individualism and a prescient critic of the countervailing pressures of society, and he disseminated his thoughts through dozens of published essays and more than 1,500 public lectures across the United States. Emerson gradually moved away from the religious and social beliefs of his contemporaries, formulating and expressing the philosophy of Transcendentalism in his 1836 essay, Nature. Following this ground-breaking work, he gave a speech entitled The American Scholar in 1837, which Oliver Wendell Holmes, Sr. considered to be America's "Intellectual Declaration of Independence".[1] Considered one of the great lecturers of the time, Emerson had an enthusiasm and respect for his audience that enraptured crowds. Emerson wrote most of his important essays as lectures first, then revised them for print. His first two collections of essays – Essays: First Series and Essays: Second Series, published respectively in 1841 and 1844 – represent the core of his thinking, and include such well-known essays as Self-Reliance, The Over-Soul, Circles, The Poet and Experience. Together with Nature, these essays made the decade from the mid-1830s to the mid-1840s Emerson's most fertile period. Emerson wrote on a number of subjects, never espousing fixed philosophical tenets, but developing certain ideas such as individuality, freedom, the ability for man to realize almost anything, and the relationship between the soul and the surrounding world. Emerson's "nature" was more philosophical than naturalistic; "Philosophically considered, the universe is composed of Nature and the Soul."
  • Bio - Brigitte Piniewski, Brigitte Piniewski, MD is currently the Chief Medical Officer at PeaceHealth Laboratories, Springfield, Oregon. For the Continua Health Alliance, Dr Piniewski acts as Co-Vice Chair for the Market Adoption Working Group. Dr Piniewski is advancing the value proposition of crowd based approaches to gathering evidence-based health intelligence. This will anchor a new scientific discipline (eScience) and enable reachability management of complex living systems. By collecting high yield health data from lightly instrumented communities through low cost scalable technology solutions, crowds will be able to pro-actively co-produce optimal and sustainable health futures. Recent papers include “Empowering Healthcare Patients with Smart Technology” IEEE Computer Society July 2010 and a US EU collaborative technical report, “Nudging lifestyles for better health outcomes: crowdsourced data and persuasive technologies for behavior change” JRC-IPTS EUR 24785 EN – 2011. Dr Piniewski earned her medical degree from the University of British Columbia, Vancouver, B.C. and completed her internship at McGill University, Montreal, Quebec, Canada. Dr. Piniewski is a primary care specialist who has practiced for several year in both the US and Canada. Bio - Michael McGarry, Director, Transformational Development, Ascension Health Mr. McGarry serves as Director for Transformational Development, Ascension Health's internal innovation center, which is building the next platforms for healthcare delivery in the United States by taking non-traditional approaches to traditional problems facing healthcare. In this role, Mr. McGarry is responsible for the evaluation of technologies and development of new models focusing on how to meet health-related needs in the future in a way that extends beyond hospitals and clinics. He joined Ascension Health in 2008 with over 14 years experience in the health care industry developing innovative programs and medical devices from prototype through FDA approval within small start-up organizations and Fortune 500 medical companies. Prior to joining Ascension Health, Mr. McGarry worked with Alere Medical managing the design, development and launch of a custom remote patient monitoring system for patients with chronic conditions such as congestive heart failure, chronic obstructive pulmonary disease and diabetes. Previously, Mr. McGarry was responsible for the design, development and clinical evaluation of numerous therapeutic cardiovascular products and directed physician training for and market evaluation of products in both the U.S. and Europe. Mr. McGarry has a Bachelor of Science degree in Biomedical Engineering from Northwestern University, an MBA from Indiana University Kelley School of Business and has several published patents and publications. Bio – Steve Munini As Chief Operating Officer of Dossia, Steve leads Dossia's personally controlled health care record technology development, implementation, and operations initiatives. Steve joined Dossia in 2008 as an on-loan executive from Intel's Digital Health Group. In October 2009, he transferred to the Dossia team as Dossia’s COO. Prior to that, Steve had been with Intel for 5 years, where he was a senior member of Intel's consulting organization, Intel Solution Services, an organization formed to help organizations improve time-to-market, reduce risk and maximize the benefits of emerging Intel technologies. Working with Fortune 500 organizations, he led technology strategy, enterprise architecture, business analysis and engineering consulting services. Dossia is an employer-led group, comprised of Fortune 500 companies dedicated to empowering individuals to make better health decisions and to take action to improve their health and healthcare. By working collectively instead of as individual companies, Dossia's Founders have created a unified coalition of corporations, providers, payers and personal health applications developers oriented around a common goal: to improve employee health and healthcare, while reducing healthcare costs. Bio - Ed Siemens Ed Siemens is the Director of Marketing and Sales for A&D Medical. He has 28 years experience in the medical device and consumer packaged goods industry. As part of the A&D Medical team he is working on developing connected sensors for use in remote patient monitoring and wellness applications. He and his team are on a journey to find the perfect engagement tool to keep consumers with chronic disease working toward sustained health improvement and is asking the question... Is gaming the solution?
  • Gfh 2011 Business Models for Games with Sensors

    1. 1. Games with Sensors 2011 Sensor Connected Health Eco-Systems: Ready to Play.
    2. 2. <ul><ul><li>Ralph Waldo Emerson “The First Wealth is Health” </li></ul></ul>
    3. 3. Business Models for Games for Sensors Anthony Delli Colli VP, Marketing Elbrys Brigitte Piniewski, MD Chief Medical Officer PeaceHealth Laboratories Michael C. McGarry, Transformational Development, Ascension Health Steve Munini COO Dossia Ed Siemens Marketing & Sales Director A&D Medical
    4. 4. Health Market Forces Legislation/ Regulation/ Litigation Consolidation in Value Chain Technology Healthcare Costs and Drivers Global Markets Macro-Economic Trends Evolving Societal Trends Demographics Consumerism “ The Changing Patient” Convergence & Consumerism Employers, payers Providers, individuals Risk Payment Volume-based Performance/ value based 1990 2000 2010 2020 Provider One size fits all Records Treatment Hospital base Virtual IDN, retail, home, outpatient Paper Electronic, networked Personalized, wellness Financing Healthcare Consumerization
    5. 5. Connected Health Paradigm Consumer Clinicians Clinical Telemedicine Personal *Illustrates the classification into which most solutions in this category fall - not comprehensive. Type of connected health Fitness & Wellness Disease Management Independent Aging Clinical Apps Applications Information flow Regulation* Unregulated FDA Class I FDA Class II Payment* Consumer Employer CMS / VA / Private Insurers FDA Class III
    6. 6. What Consumer Are Willing to Pay Six Essential Elements Source: PwC – Healthcare Unwired Fun End-User Experience Interoperability Devices agnostic Software portability Integration Multiple devices Multiple metrics Intelligence Sense of meaning Actionable information Socialization Community effect Crowd sourcing Outcomes Documented Validated 40% - will pay for monthly service <ul><ul><li>US remote monitoring consumer $7.7 to $43B </li></ul></ul>
    7. 7. Let’s hear from the Panel…
    8. 8. Business Models for Games for Sensors What really works? What are the metrics? Consumer Control Apps/Services Loyalty Programs Advertising Employer Control Trust Issues Wellness ROI HSA Retention Data Portability Disease Mgmt Adherence Costs Re-admit ROI Trust Issues Data Scale Data Portability Disease Mgmt
    9. 9. Key Takeaways <ul><li>Consumer will share the cost burden </li></ul><ul><li>Self insured employers are motivated </li></ul><ul><li>Providers seek new health interfaces to drive adherence </li></ul><ul><ul><li>“ The Best Way to Predict the </li></ul></ul><ul><ul><li>Future is to Create it”… Peter Drucker </li></ul></ul>
    10. 10. GAMES WITH SENSORS 2011 - DEVELOPER CHALLENGE Sensor connected health eco-systems are ready to play. Join us to develop innovative mobile serious games with the coming of age of health sensors connected to next generation PHRs. For details about our Developer Challenge please register at . THE PERSONAL HEALTH RECORD GAME
    11. 11. Thank You!