WTF ISSEO ?     Ade Lewis     @Teapot_Ade     TEAPOT CREATIVE     BrightonSEO Friday 12th April 2013
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE        Search Engine Optimisation  Optimising a website so that itranks at t...
Ade Lewis - @Teapot_Ade           TEAPOT CREATIVE                          SEO ?
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE WTF IS SEO ?
Ade Lewis - @Teapot_Ade              TEAPOT CREATIVE                          SEO is HERE TO STA
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE        Search Engine Optimisation  Optimising a website so that itranks at t...
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVEBrightonSEO
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE        Search Engine Optimisation  Optimising a website so that itranks at t...
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE        Search Engine Optimisation  Optimising a website so that itranks at t...
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE RAY KURZWEIL
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade                                 TEAPOT CREATIVE                                Usability          ...
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
TEAPOT CREATIVEWorldAde Lewis - @Teapot_AdePEAC
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVEBack to EARTH !
Ade Lewis - @Teapot_Ade                         TEAPOT CREATIVE                          Usability            Bran  Design...
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE                 WHY               BOTHER ?
Ade Lewis - @Teapot_Ade                     TEAPOT CREATIVE                          Directory Links
Ade Lewis - @Teapot_Ade                   TEAPOT CREATIVE                          Article Links
Ade Lewis - @Teapot_Ade                  TEAPOT CREATIVE                          Shitty Links
Ade Lewis - @Teapot_Ade                TEAPOT CREATIVE                      Shitty Content
Ade Lewis - @Teapot_Ade                           TEAPOT CREATIVE                      Shitty Content                     ...
Ade Lewis - @Teapot_Ade                                TEAPOT CREATIVE                      Shitty Content                ...
Ade Lewis - @Teapot_Ade                                TEAPOT CREATIVE                      Shitty Content                ...
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE WTF IS SEO ?
Ade Lewis - @Teapot_Ade                   TEAPOT CREATIVE                          SEO isn’t ...  Optimising a website so ...
Ade Lewis - @Teapot_Ade                      TEAPOT CREATIVE                          Maybe SEO is ...    Optimising a bus...
WTF ISSEO ?     Ade Lewis     @Teapot_Ade     TEAPOT CREATIVE     BrightonSEO Friday 12th April 2013
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WTF is SEO

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SEO has changed pretty dramatically since the early days. It has changed to the point that it is getting difficult to define.

This is my take on what SEO should be about.

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WTF is SEO

  1. 1. WTF ISSEO ? Ade Lewis @Teapot_Ade TEAPOT CREATIVE BrightonSEO Friday 12th April 2013
  2. 2. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  3. 3. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  4. 4. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO ?
  5. 5. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WTF IS SEO ?
  6. 6. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO is HERE TO STA
  7. 7. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  8. 8. Ade Lewis - @Teapot_Ade TEAPOT CREATIVEBrightonSEO
  9. 9. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  10. 10. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that itranks at the top of search engines
  11. 11. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  12. 12. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  13. 13. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  14. 14. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  15. 15. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  16. 16. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  17. 17. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  18. 18. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE RAY KURZWEIL
  19. 19. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  20. 20. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  21. 21. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  22. 22. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  23. 23. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  24. 24. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Usability Bran D esign ding On-page Factors Reputation Social Me Sea rch Speed dia Lo cal Site Links Trust PR Content
  25. 25. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  26. 26. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  27. 27. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  28. 28. TEAPOT CREATIVEWorldAde Lewis - @Teapot_AdePEAC
  29. 29. Ade Lewis - @Teapot_Ade TEAPOT CREATIVEBack to EARTH !
  30. 30. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Usability Bran Design ding On-page Factors Reputation earch Local S Site S peedSocial Me di a Links Trust PR Content
  31. 31. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  32. 32. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  33. 33. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  34. 34. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WHY BOTHER ?
  35. 35. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Directory Links
  36. 36. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Article Links
  37. 37. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Links
  38. 38. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content
  39. 39. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links
  40. 40. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links Article Links
  41. 41. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links Article Links TR E ACH R OU BLOGGE
  42. 42. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  43. 43. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  44. 44. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  45. 45. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WTF IS SEO ?
  46. 46. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO isn’t ... Optimising a website so that itranks at the top of search engines
  47. 47. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Maybe SEO is ... Optimising a business so that it deserves to rank at the top of search engines
  48. 48. WTF ISSEO ? Ade Lewis @Teapot_Ade TEAPOT CREATIVE BrightonSEO Friday 12th April 2013

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