LEAN MOBILE

STRATEGY
HOW TO PLAN YOUR 2014 MOBILE
INVESTMENTS MORE EFFECTIVELY.
2014 planning is
already upon us.
Time for mobile
planning and
budgeting.
But first, do you
know not just what
you could do...
but what you should
do with mobility?
PROBLEM
Methods for planning
mobile might be
out of date.

6
OPPORTUNITY
Apply lean methodology
to planning your
mobile strategy.

7
What is ‘lean’
Mobile Strategy?
Ideation

Release Frequently and
Socialize Success

LEAN
APPROACH TO
STRATEGY

Combine
Opportunities into
Short Iterative ...
BUSINESS

TECHNOLOGY

USER

Success relies on
Embrace an agile
iteratively identifying a
framework executed in
series of s...
There are three steps
to Lean Strategy.
STEP 1:
INVESTIGATE

STEP 2:
FORMULATE

STEP 3:
ACTIVATE

• Assess mobile landscape

• Develop high-level

• Prioritize op...
Recommended
artifacts to create
Lean Mobile Strategy Artifacts
• State of Mobile report with research and

analysis on the world of mobile devices,
platfo...
VALUE

Project Prioritization Matrix
How do you prioritize
your project queue?
INVEST

EXECUTE

• Projects are prioritized...
Timeline
With guidance, this process can take only two weeks.

2 Weeks
Kickoff
Investigate
Formulate
Activate
Need help with your
2014 mobile strategy?
Contact us today about the Mobile Velocity Workshop.

Learn more about how we th...
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  1. 1. LEAN MOBILE STRATEGY HOW TO PLAN YOUR 2014 MOBILE INVESTMENTS MORE EFFECTIVELY.
  2. 2. 2014 planning is already upon us.
  3. 3. Time for mobile planning and budgeting.
  4. 4. But first, do you know not just what you could do...
  5. 5. but what you should do with mobility?
  6. 6. PROBLEM Methods for planning mobile might be out of date. 6
  7. 7. OPPORTUNITY Apply lean methodology to planning your mobile strategy. 7
  8. 8. What is ‘lean’ Mobile Strategy?
  9. 9. Ideation Release Frequently and Socialize Success LEAN APPROACH TO STRATEGY Combine Opportunities into Short Iterative Cycles Combine Ideas into Opportunities Apply Voices of Users Prioritize Business Value and Ability to Execute Embrace an agile framework executed in a series of short, informed, prioritized and iterative cycles An agile framework executed in a series of short, informed, prioritized and iterative cycles.
  10. 10. BUSINESS TECHNOLOGY USER Success relies on Embrace an agile iteratively identifying a framework executed in series of short, and prioritizing informed, prioritized and iterative cycles mobility investments to create alignment and foster continuous innovation.
  11. 11. There are three steps to Lean Strategy.
  12. 12. STEP 1: INVESTIGATE STEP 2: FORMULATE STEP 3: ACTIVATE • Assess mobile landscape • Develop high-level • Prioritize opportunities • Understand mobile market trends • Understand your business and users • Audit existing mobile experiences mobility maturity model • Identify existing and generate new ideas for mobility • Combine ideas into opportunities against value and ability to execute • Create Activation Plan for highest priority opportunities
  13. 13. Recommended artifacts to create
  14. 14. Lean Mobile Strategy Artifacts • State of Mobile report with research and analysis on the world of mobile devices, platforms, and users and how this is impacting your industry • Mobile Maturity Model outlining your ability to execute mobility opportunities across people, process and technology • Opportunities and Insights that clearly define and prioritize your opportunities for mobile • Activation Plan including the timeline and investment required for the highest priority opportunities “
  15. 15. VALUE Project Prioritization Matrix How do you prioritize your project queue? INVEST EXECUTE • Projects are prioritized based upon value to the business and user • Projects are additionally assessed based upon the team’s ability to execute KILL RESIST ABILITY TO EXECUTE • Activation plans are created for projects deemed worthy of executing
  16. 16. Timeline With guidance, this process can take only two weeks. 2 Weeks Kickoff Investigate Formulate Activate
  17. 17. Need help with your 2014 mobile strategy? Contact us today about the Mobile Velocity Workshop. Learn more about how we think at mutualmobile.com

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