May 2013 Social Media Update

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Aggregating and summarizing all the ongoing functional, design and advertising updates in the last couple months from our favorite social channels like Twitter, Instagram, Foursquare, Pinterest and Linkedin.

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May 2013 Social Media Update

  1. 1. SOCIAL MEDIA UPDATEMay 2012Adam Deardurff@adam3cc
  2. 2. TUMBLR$1,100,000,000 is a lotta cash
  3. 3. The Stats102MILLIONTumblr Blogs(42MM in Jan 12)29.2MILLIONUnique Visitors    in March$25KMILLIONFor Brand Adshttp://www.digiday.com/brands/15-stats-brands-should-know-about-tumblr/
  4. 4. Inspired advertising is comingYahoo will monetize the platform introducing better targeting and new advertising opportunities, encouraging brands to participate.Currently, targeting is limited to geography.
  5. 5. TWITTERNow a place for active content and lead gen.
  6. 6. Google Glass App - #throughglasshttps://blog.twitter.com/company
  7. 7. Twitter-exclusive events
  8. 8. Paid Keyword TargetingContextual relevance by targeting keywords in users’ postsThis tactic is currently seeing the highest Promoted Tweet engagement rate
  9. 9. Lead Generation CardsOne click signup to an email list within the feed.Test Brands:PricelineFull SailNew Relichttp://www.engadget.com/2013/05/23/twitter-lead-generation-card/
  10. 10. “Today, the Lead Generation Card will only be available to our managed clients; we have plans to launch this Card globally and to small and medium‐sized businesses soon.”‐ Mitali Pattnaik, Product Manager for Revenue
  11. 11. Twitter TV Ad TargetingHelp facilitate a coordinated, multi‐screen effortA new TV Ads dashboardShows when that specific brand’s TV ads have aireddigital teamsAlign not only with what’s shown on TV and whengive insight into Understand how Promoted Tweets can be crafted in the most effective ways64%of Mobile Centric users on Twitter use it in front of the TV at homehttp://marketingland.com/twitter-launches-tv-ad-targeting-beta-for-select-advertisers-45333
  12. 12. Twitter TV Ad Targeting - How it works"TV ad targeting works by using video fingerprinting technology to automatically detect when and where a brand’s commercials are running on TV, without requiring that advertiser to do any manual tracking or upload media plan details. Whenever a commercial airs during a TV show, Twitter not only determines where and when it ran, but can identify users on Twitter who tweeted about the program where the ad aired during that program. We believe a user engaged enough with a TV show to tweet about it very likely saw the commercials as well."
  13. 13. INSTAGRAMFacebook only paid $715MM 
  14. 14. The Stats100MILLIONActive Monthly Users40MILLIONPhotos Posted  Per Day41PERCENTOf Brands Post at Least One Photo per Weekhttp://www.digiday.com/brands/15-stats-brands-should-know-about-instagram/
  15. 15. "Photos of you"Tag those you followOnly image owner can tagImages are displayed in profileDisplay can be turned on or offhttp://blog.instagram.com/post/49445004952/photosofyou
  16. 16. #WHP = Weekend Hashtag Project
  17. 17. Follow live events
  18. 18. GOOGLE+Continuing to grow and change.
  19. 19. The Stats359MILLIONActive Monthly Users>500MILLIONPeople Have Created Accounts (Or Have Enabled Accounts)25PERCENTOf the Worlds Internet Users are Active at Least Once a MonthGlobalWebIndex.net | Business Insider
  20. 20. Old User Interface
  21. 21. New UI
  22. 22. Automatic Hashtagging
  23. 23. Auto-Enhancing Photo Uploads
  24. 24. Redesigned mobile web experience
  25. 25. Hangouts updateshttp://mrl.li/12GR5EF
  26. 26. LINKEDIN"...the content destination of choice for business professionals."
  27. 27. The Stats200MILLIONMembers155MILLIONMonthly Unique Visitors2+SIGN‐UPSPer Second
  28. 28. LinkedIn Today - select channels
  29. 29. LinkedIn Today - select users
  30. 30. My LinkedIn TodayPinterest‐style feedImagery InteractionsAds
  31. 31. “If you want presentations, white papers, webinars and other business‐related content, LinkedIn should be your destination!”
  32. 32. PROMOTED POSTSComing soon... ad placements that are served up in the newsfeed like Facebook.
  33. 33. Purchased PulsePaid $90 million in AprilA visual "Google Reader" that displays stories from       subscribed news feeds specifically built for mobile in 2010.30MILLIONUsers190COUNTRIES750+PUBLISHERShttp://www.huffingtonpost.com/2013/04/12/linkedin-pulse_n_3064619.html
  34. 34. A look at Pulse
  35. 35. SLIDESHARE"The Quiet Giant of Content Marketing" ‐ Forbes
  36. 36. Purchased SlideshareLast year Linkedin paid $118.8 millionGets more small business owners and C‐level executives on average than any other social network.50MILLIONMonthly Unique Visitors10MILLIONPresentations130MILLIONMonthly Pageviewshttp://blog.slideshare.net/2013/05/09/10-million-presentations-uploaded-to-slideshare/
  37. 37. How to Use It?Create content early and oftenNew or controversial topics resonateRemember your audienceMore tips…http://www.forbes.com/sites/marketshare/2013/02/28/slideshare-the-quiet-giant-of-content-marketing/http://www.b2bmarketinginsider.com/content-marketing/slideshare-is-the-biggest-opportunity-in-b2b-content-marketing?sf12882848=1
  38. 38. PINTERESTFind. Learn. Share.
  39. 39. Activate Your NEW PinterestGet new look button!
  40. 40. Old Pins Were Social
  41. 41. Cues from Google
  42. 42. NEW Recipe PinsBRANDS:Better Homes & GardensGood HousekeepingEpicuriousMartha StewartMyRecipesNestle Very Best BakingWhole Foods
  43. 43. NEW Products PinsBRANDS:eBayEtsyHome DepotModclothNeiman MarcusNordstromSephoraTargetWalmart
  44. 44. NEW Movie PinsBRANDS:FlixsterNetflixRotton Tomatoes
  45. 45. What Else is there...
  46. 46. How to get RICH PINS?1.Embed code in the places that need rich snippets2.Add appropriate metatags to your site3.Validate your rich pins in Rich Pins Validator4.APPLY to get them on Pinteresthttp://business.pinterest.com/rich‐pins/ 
  47. 47. In-App Pinning - iOS & AndroidBRANDS:BehanceEtsyJetsetterModclothSnapguide
  48. 48. On Trend PostsGET INSPIRATION:PhotosProjectsRecipesColor paletteshttp://blog.pinterest.com
  49. 49. Tagging Friends
  50. 50. Send Pins to Friends
  51. 51. SNAPGUIDEAn Apple Exclusive
  52. 52. “My goal is to inspire people to make things that they might otherwise buy.”‐ Daniel Raffelhttp://techcrunch.com/2013/02/10/visual-how-to-app-snapguide-passes-1m-uniques-snaps-up-youtube-designer-and-gears-up-for-growth/
  53. 53. What is it?Launched in 2011Way to show step‐by‐step how‐to guides through a series of photosOne million monthly unique visitorsMobile apps for iOS devicesAiming to be a YouTube competitor
  54. 54. How it works?
  55. 55. “Making video is hard, snapping pictures is easy.”http://startupbook.co/2013/02/17/snapguide-founded-by-a-former-chef-and-yahoo-product-manager-is-challenging-youtube-as-a-platform-for-how-to-guides/
  56. 56. FOURSQUAREUpdates and whatnot
  57. 57. Search is front and centerLess gamification – badges, leader boards, etc.More discoveryRich date = better search 
  58. 58. New filtering systems
  59. 59. Specific human-speech search”Try these five searches. They show exactly the type of thing you can oynly do with Foursquare (get super specific, we dare you):1. A cheap sushi place that’s nearby and open now, but that I havent been to yet.2. A bar downtown that’s new to me, but that my friends have been to. Oh, and that has margaritas… “http://blog.foursquare.com/2013/05/22/super-specific-searches-to-suit-your-every-need-foursquare-does-it-better/
  60. 60. More menusFoursquare partners with SinglePlatform and Locu to provide up‐to‐date local menushttp://blog.foursquare.com/2013/05/14/picking-the-perfect-spot-just-got-easier-with-even-more-menus-in-explore/
  61. 61. A SOCIAL HOUSE OF CARDSKeep it bite‐size. Keep it visual.
  62. 62. Everybodys doing itlinkedin       twitter         google+       pinterest            google glass     snapguide

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