Bloggers Seminar<br />Maximizing Earnings<br />Sean Riley, CEO of AD:DYNAMO<br />
Why Blog?<br />Shits & Giggles<br />Enhance public profile<br />Drive traffic to your primary business<br />Revenue stream...
FACT #1: Cover relevant themes that have significant interest<br />	Search volumes on keywords are a great indicator to he...
FACT #2: Be aware of your competition<br />	Your blog may be great, but the competition may be better.  Understand your co...
FACT #3: Go Global<br />	Without targeting a global audience your blog will, in all likelihood, never serve as a significa...
Monetization<br />+Automated Revenue Stream<br />+Instant Revenue <br />+Complements CPM for unsold inventory<br />- Earni...
Earning Trends<br />
Ad Setup<br />Ads that complement your Blog creative perform better (5x higher CTR compared to contrasting ads)<br />Image...
Ad Sizes<br />Larger ad channels perform better: Consider reducing advertising channels but making them bigger.<br />160x6...
Are my ads performing?<br />A page CTR of 0.12% is the industry average for contextual ads<br />Unique users have a huge i...
Site Targeted Advertising<br />Most SA blogs would not meet the qualifying criteria of 1 Million ads served per month.<br ...
The Future<br />Mobile Advertising<br />Introduction of CPA advertising<br />International advertisers<br />Live CPM Marke...
Thank You<br />
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Earning more from your blog

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Earn more from your blog by maximising earnings. Optimize ad placement and structure.

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Earning more from your blog

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  5. 5. Bloggers Seminar<br />Maximizing Earnings<br />Sean Riley, CEO of AD:DYNAMO<br />
  6. 6. Why Blog?<br />Shits & Giggles<br />Enhance public profile<br />Drive traffic to your primary business<br />Revenue stream<br />
  7. 7. FACT #1: Cover relevant themes that have significant interest<br /> Search volumes on keywords are a great indicator to help you tailor your Blog to globally relevant topics that will serve sufficient traffic. <br />https://adwords.google.com/select/KeywordToolExternal<br />www.alexa.com<br />
  8. 8. FACT #2: Be aware of your competition<br /> Your blog may be great, but the competition may be better. Understand your competition & the reasons for their success.<br />www.alexa.com<br />
  9. 9. FACT #3: Go Global<br /> Without targeting a global audience your blog will, in all likelihood, never serve as a significant revenue stream.<br />
  10. 10. Monetization<br />+Automated Revenue Stream<br />+Instant Revenue <br />+Complements CPM for unsold inventory<br />- Earnings not comparable to CPM<br />+Best Revenue<br />-Sales & Back Office Requirements<br />+Potentially Good Revenue<br />-Blog loses independence<br />
  11. 11. Earning Trends<br />
  12. 12. Ad Setup<br />Ads that complement your Blog creative perform better (5x higher CTR compared to contrasting ads)<br />Image ads perform better than text ads<br />If you have multiple channels on a page, set some to text, some to image to ensure variety<br />Text ads with no border perform better<br />
  13. 13. Ad Sizes<br />Larger ad channels perform better: Consider reducing advertising channels but making them bigger.<br />160x600 & 160x600 on the right does particularly well.<br />468x60 text with no border embedded in the middle of your Blog Post does very well<br />
  14. 14. Are my ads performing?<br />A page CTR of 0.12% is the industry average for contextual ads<br />Unique users have a huge impact on earnings: traffic alone is not a good measure.<br />
  15. 15. Site Targeted Advertising<br />Most SA blogs would not meet the qualifying criteria of 1 Million ads served per month.<br />AdGator does qualify & through this relationship your blog can be a named channel.<br />+<br />
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  18. 18. The Future<br />Mobile Advertising<br />Introduction of CPA advertising<br />International advertisers<br />Live CPM Marketplace launches 1 March<br />
  19. 19. Thank You<br />

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