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AdDuplex Windows Phone Statistics
Report – September, 2015
September 21st, 2015
Compiled by Lijana Juozaityte, Matt Lacey ...
Windows Phone Statistics Report
This month we see the popularity of the Lumia 520 continue to slide while the Lumia 640
sh...
Data Source
This report is based on data collected from 5,313 Windows Phone apps running
AdDuplex SDK v.2 (and higher). Th...
AdDuplex HERO Apps
www.adduplex.com 4
Windows app developer? Claim
your free package of best tools and
resouces to boost y...
Windows Phone Devices Worldwide
September 21st, AdDuplex
The top six remain in the
same order but with a
notable month-on-...
Windows Phone 8 Manufacturers
September 21st, AdDuplex
Changes since last month:
NOKIA/Microsoft + 0.08%
HTC unchanged
SAM...
OS Versions – Worldwide
September 21st, AdDuplex
Windows 10 Mobile
continues to see growth and,
almost surprisingly, WP8.1...
Windows Phone Devices – US
September 21st, AdDuplex
The 640 continues to gain in
popularity. This month it’s
increased in ...
Windows Phone 8.x Operators – US
September 21st, AdDuplex
The U.S. Operator share
continues to see changes but
only in per...
Windows Phone Devices – Canada
September 21st, AdDuplex
Ten months since we last
looked at Canada and, as
you would rightl...
Windows Phone Devices – UK
September 21st, AdDuplex
In the last two months, the
920 and 1020 have slipped
from the top ten...
Windows Phone Devices – Spain
September 21st, AdDuplex
Just one new entry in the top
ten since July. The 640
replaces the ...
Windows Phone Devices – Poland
September 21st, AdDuplex
Since we last looked at
Poland in April, the 535 has
taken over fo...
Windows Phone Devices – Nigeria
September 21st, AdDuplex
We last looked in detail at
Nigeria in August last year.
It’s not...
Windows Phone Devices – India
September 21st, AdDuplex
In the last month the only
positional change is a
swapping of the 5...
Unreleased devices
We continue to see the two flagships, supposedly coming out as Lumia 950 and 950 XL
after the October 6...
www.adduplex.com 17
In this book you’ll find all basic
terms used in mobile advertising
industry and the reasons why you
s...
AdDuplex
CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND
WINDOWS STORE APPS
CONNECT WITH US
facebook.com/adduplex
@adduplex
...
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AdDuplex Windows Phone Statistics Report - September, 2015

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This month we see the popularity of the Lumia 520 continue to slide while the Lumia 640 shows the largest growth in market share.

In addition to the usual stats we also look in detail at Canada, UK, Spain, Poland, Nigeria and India.

And finally, we have uncovered a couple of new devices in our data.

Published in: Mobile
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AdDuplex Windows Phone Statistics Report - September, 2015

  1. 1. AdDuplex Windows Phone Statistics Report – September, 2015 September 21st, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report This month we see the popularity of the Lumia 520 continue to slide while the Lumia 640 shows the largest growth in market share. In addition to the usual stats we also look in detail at Canada, UK, Spain, Poland, Nigeria and India. And finally, we have uncovered a couple of new devices in our data. www.adduplex.com 2 September 21st, AdDuplex
  3. 3. Data Source This report is based on data collected from 5,313 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of September 21st, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of September 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. AdDuplex HERO Apps www.adduplex.com 4 Windows app developer? Claim your free package of best tools and resouces to boost your apps and games. Read more here.
  5. 5. Windows Phone Devices Worldwide September 21st, AdDuplex The top six remain in the same order but with a notable month-on-month drop of 1.1% for the 520 and a 0.4% gain for the 535. The 640 and 435 each jump a place in the top ten with market share increases of 0.7% and 0.3% respectively. www.adduplex.com 5 NOKIA Lumia 520 16.1% NOKIA Lumia 630 9.5% MICROSOFT Lumia 535 9.4% NOKIA Lumia 635 7.4% NOKIA Lumia 530 5.4% NOKIA Lumia 625 5.1%MICROSOFT Lumia 640 3.5% NOKIA Lumia 920 3.4% MICROSOFT Lumia 435 2.8% NOKIA Lumia 925, 2.6% Other 34.7%
  6. 6. Windows Phone 8 Manufacturers September 21st, AdDuplex Changes since last month: NOKIA/Microsoft + 0.08% HTC unchanged SAMSING unchanged HUAWEI – 0.07% BLU is the largest of the manufacturers that previously made up the “Other” group and is now catching up to Huawei. www.adduplex.com 6 NOKIA/Microsoft 96.89% HTC 1.41% SAMSUNG 0.65% HUAWEI 0.29% BLU 0.21% Other 0.56%
  7. 7. OS Versions – Worldwide September 21st, AdDuplex Windows 10 Mobile continues to see growth and, almost surprisingly, WP8.1 does too. The changes this month are: WP 7.x is down 0.7% WP 8.0 is down 1.7% WP 8.1 is up 0.9% Win 10 is up 1.4% www.adduplex.com 7 Windows Phone 8.1 79.0% Windows Phone 8.0 10.1% Windows Phone 7.x 6.1% Windows 10 Mobile 4.7%
  8. 8. Windows Phone Devices – US September 21st, AdDuplex The 640 continues to gain in popularity. This month it’s increased in market share by a further 2.4%. That’s almost the same as saying one in every forty people using a Windows Phone in the US has a 640 they bought within the last month. The other larger changes are: 635 down 0.5% 521 down 1.2% 530 down 0.9% “Other” up 1.2% www.adduplex.com 8 NOKIA Lumia 635 30.9% MICROSOFT Lumia 640 11.2% NOKIA Lumia 521 7.4% NOKIA Lumia 630 4.9%NOKIA Lumia 520 4.7% NOKIA Lumia 920 4.0% NOKIA Lumia 530 3.8% NOKIA Lumia 928 3.1% NOKIA Lumia 1020 3.0% NOKIA Lumia 1520 3.0% Other 24.1%
  9. 9. Windows Phone 8.x Operators – US September 21st, AdDuplex The U.S. Operator share continues to see changes but only in percentage points this month. The order is the same as last month. Here’s how the changes break down. AT&T are up 2.1% cricket are down 1.2% T-Mobile are down 0.5% Verizon are up 0.8% MetroPCS are down 0.6% Boost Mobile are down 0.6% Other are down 0.2% www.adduplex.com 9 AT&T 33.4% cricket 17.7% T-Mobile 14.7% Verizon 12.4% MetroPCS 7.5% Boost Mobile 4.9% Other 9.3%
  10. 10. Windows Phone Devices – Canada September 21st, AdDuplex Ten months since we last looked at Canada and, as you would rightly expect, lots has changed. 635 up 7.3% (was in 2nd) 830 up 8.9% (was 9th) 520 down 6.7% (was 1st) 1020 down 1.8% (was 5th) 920 down 2.3% (was 4th) ATIV S down 3.9% (was 3rd) 625 down 3.5% (still 7th) 710 down 3.2% (still 8th) Other is up 6.5% www.adduplex.com 10 NOKIA Lumia 635 17.7% NOKIA Lumia 830, 12.4% NOKIA Lumia 520 8.9% NOKIA Lumia 1020 8.2% NOKIA Lumia 920 7.8% SAMSUNG ATIV S 6.4% NOKIA Lumia 625 4.6% NOKIA Lumia 710 3.3% MICROSOFT Lumia 435 3.2% MICROSOFT Lumia 535 3.0% Other 24.4%
  11. 11. Windows Phone Devices – UK September 21st, AdDuplex In the last two months, the 920 and 1020 have slipped from the top ten to be replaced by the 435 and 640. The biggest changes are: 520 down 2.3% 630 down 1.0% 535 up 2.1% 530 down 1.2% www.adduplex.com 11 NOKIA Lumia 635 14.6% NOKIA Lumia 520, 11.5% NOKIA Lumia 630 10.0% MICROSOFT Lumia 535 9.3% NOKIA Lumia 625 6.2%NOKIA Lumia 930 6.0% MICROSOFT Lumia 435 5.0% NOKIA Lumia 735 4.9% NOKIA Lumia 530 4.9% MICROSOFT Lumia 640 4.4% Other 23.1%
  12. 12. Windows Phone Devices – Spain September 21st, AdDuplex Just one new entry in the top ten since July. The 640 replaces the 710. The 520 is down 2.1% The 625 is down 1.1% The 925 is up 0.6% The 435 is up 0.6% www.adduplex.com 12 NOKIA Lumia 520 23.1% NOKIA Lumia 635 18.4% NOKIA Lumia 530 8.3% NOKIA Lumia 625 6.2% NOKIA Lumia 925 4.7% MICROSOFT Lumia 435 4.5% NOKIA Lumia 630 4.4% MICROSOFT Lumia 535 4.2% NOKIA Lumia 920 2.9% MICROSOFT Lumia 640 2.7% Other 20.7%
  13. 13. Windows Phone Devices – Poland September 21st, AdDuplex Since we last looked at Poland in April, the 535 has taken over form the 520 as the most popular device after gaining another 2.4%. Other big changes are: 520 down 2.6% 640 up 4.8% 630 down 1.1% The 930 and 532 enter the top ten to replace the 610 and 1320. www.adduplex.com 13 MICROSOFT Lumia 535 12.3% NOKIA Lumia 520 9.9% MICROSOFT Lumia 640 8.5% NOKIA Lumia 735 8.4% NOKIA Lumia 625 7.8% NOKIA Lumia 630 6.7% NOKIA Lumia 635 6.4% NOKIA Lumia 920 4.8% NOKIA Lumia 930 3.0% MICROSOFT Lumia 532 2.9% Other 29.5%
  14. 14. Windows Phone Devices – Nigeria September 21st, AdDuplex We last looked in detail at Nigeria in August last year. It’s not surprising therefore that six of the top ten have changed. Of those that are still there: 520 is down 13.4% (was 1st) 630 is up 1.0% (was 6th) 625 is down 1.9% (still 4th) 920 is down 4.4% (was 2nd) “Other” is up 8.6% www.adduplex.com 14 MICROSOFT Lumia 535 20.3% NOKIA Lumia 520 11.9% NOKIA Lumia 630 6.3% NOKIA Lumia 625 6.0% MICROSOFT Lumia 540 5.1% NOKIA Lumia 822 4.9% NOKIA Lumia 530 3.9% NOKIA Lumia 920 3.7% MICROSOFT Lumia 430 3.3% NOKIA Lumia 730 3.2% Other 31.3%
  15. 15. Windows Phone Devices – India September 21st, AdDuplex In the last month the only positional change is a swapping of the 540 and 625. The biggest changes are: The 520 is down 0.5% The 540 is up 0.7% The 640 XL is up 0.6% “Other” is down 1.3% www.adduplex.com 15 MICROSOFT Lumia 535 20.3% NOKIA Lumia 520, 15.9% NOKIA Lumia 730 8.4% NOKIA Lumia 630 6.6% MICROSOFT Lumia 540 5.8% NOKIA Lumia 625 5.4% NOKIA Lumia 720 4.5% MICROSOFT Lumia 640 XL 4.0% NOKIA Lumia 525 3.3% NOKIA Lumia 530 3.0% Other 22.9%
  16. 16. Unreleased devices We continue to see the two flagships, supposedly coming out as Lumia 950 and 950 XL after the October 6th event. No surprises here. We have also seen upcoming Lumias with RM-1127/28/29 model numbers and 4.7” 720p screen. According to rumors this must be the upcoming Lumia 550. These were seen widely which probably means a likely announcement at the same event. The more interesting find is another Lumia with RM-1150/52/54/56 model number. It has a 720p 5” screen. With a screen like this it is unlikely that this is a rumored Lumia 850, more like a 750. This one is also showing up in quite a few places. We’ve seen it in Finland, UK, US, China and India. Having said that, it is not as widespread as the ones above so it’s unclear if this one is coming out on the same date. And finally, we’ve heard about Windows 10 being tested on Xiaomi MI4 and we have data to confirm it. The interesting bit here is that all of the entries we’ve seen have manufacturer set as XIAOMITEST, meaning that it is what it is – a test device that is not close to release. Our data shows that it is a 1080p 4.9” device while the Android version is 5”. But since it’s a test device, it is very possible that the data it reports is not 100% accurate. So refer to the screen size difference with caution. www.adduplex.com 16 September 21st, AdDuplex
  17. 17. www.adduplex.com 17 In this book you’ll find all basic terms used in mobile advertising industry and the reasons why you should definitely consider advertising as a monetization model for your mobile apps and games. Download free PDF version here.
  18. 18. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015

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