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AdDuplex Windows Phone Statistics Report - April, 2016

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The big change this month is that, after almost three years at the top (since July 2013), the 520 is no longer the most popular Windows Phone device in use. That title now falls to the Lumia 535.

Windows 10 generation phones are still nowhere to be seen in the top 10 including such previous Windows Phone strongholds as Italy, Russia or India. The only bright spot is UK where Lumia 550 has gained some momentum.

In addition to the US we look in detail at the devices in use in the UK, Italy, Russia, Australia and India.

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AdDuplex Windows Phone Statistics Report - April, 2016

  1. 1. AdDuplex Windows Phone Device Statistics Report – April, 2016 April 25th, 2016 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report The big change this month is that, after almost three years at the top (since July 2013), the 520 is no longer the most popular Windows Phone device in use. That title now falls to the Lumia 535. Windows 10 generation phones are still nowhere to be seen in the top 10 including such previous Windows Phone strongholds as Italy, Russia or India. The only bright spot is UK where Lumia 550 has gained some momentum. In addition to the US we look in detail at the devices in use in the UK, Italy, Russia, Australia and India. www.adduplex.com 2 April 25th, AdDuplex
  3. 3. Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of April 25th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of April 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. Windows app or game developer? Apply for AdDuplex HERO APPS program and increase your downloads. We provide you with the best app promotion tools out there for free. Click here for more information. www.adduplex.com 4
  5. 5. Windows Phone Devices Worldwide April 25th, AdDuplex It’s been a long time coming but, as predicted last month, the Lumia 520 is no longer the most popular Windows Phone in use around the world. It lost 0.8% market share in the last month while the 535 gained 0.5% to overtake it. The largest other notable change is in the growth of the 640 which is up 1.0%. The 640XL also shows the largest growth among the other models in the top ten. www.adduplex.com 5 MICROSOFT Lumia 535 12.5% NOKIA Lumia 520 11.3% NOKIA Lumia 630 8.3% MICROSOFT Lumia 640 8.3% NOKIA Lumia 635 6.3% NOKIA Lumia 530 4.3% NOKIA Lumia 625 4.3% MICROSOFT Lumia 435 4.2% MICROSOFT Lumia 640 XL 4.0% NOKIA Lumia 920 2.6% Other 33.8%
  6. 6. Windows Phone Manufacturers April 25th, AdDuplex The Lumia manufacturers (Nokia/Microsoft) see another loss this month as they lose 0.18% of market share. HTC also have a loss (of 0.04%) while all the others see a gain in share: Samsung +0.06% Huawei +0.06% BLU +0.02 % Other 0.08% On the other hand all of these changes are within statistically insignificant range. www.adduplex.com 6 NOKIA/Microsoft 97.03% HTC 1.01% SAMSUNG 0.58% HUAWEI 0.32% BLU 0.26% Other 0.80%
  7. 7. OS Versions – Worldwide April 25th, AdDuplex As expected, we see a decline in share for WP8.1 (of 2.0%) and a gain in share for W10M (of 1.5%). Somewhat unexpectedly we also see growth in market share for WP8.0 (0.1%) and WP7.x (0.3%) This would seem to suggest that not all the people leaving WP8.1 are upgrading to W10M while those using devices that have an OS two or three generations old are continuing to use them. www.adduplex.com 7 Windows Phone 8.1 79.1% Windows 10 Mobile 9.2% Windows Phone 8.0 7.5% Windows Phone 7.x 4.2%
  8. 8. Windows Phone Devices – US April 25th, AdDuplex www.adduplex.com 8 MICROSOFT Lumia 640 28.1% NOKIA Lumia 635 25.2% NOKIA Lumia 521 4.3%NOKIA Lumia 920 3.0% HTC One (M8) 2.9% NOKIA Lumia 630 2.8% NOKIA Lumia 520 2.8% MICROSOFT Lumia 435 2.5% MICROSOFT Lumia 640 XL 2.4% NOKIA Lumia 1520 2.4% Other 23.5% US has a new number one Windows phone. Lumia 640 had some sales momentum just recently and topped the former leader (Lumia 635) to take the crown this month.
  9. 9. Windows Phone Devices – UK April 25th, AdDuplex www.adduplex.com 9 NOKIA Lumia 635 13.9% MICROSOFT Lumia 535 12.7% MICROSOFT Lumia 640 11.9% NOKIA Lumia 630 7.6% MICROSOFT Lumia 435 6.5% NOKIA Lumia 520 5.6% MICROSOFT Lumia 550 5.4% NOKIA Lumia 930 5.2% NOKIA Lumia 735 5.1% NOKIA Lumia 530 3.3% Other 22.8% UK is the only country in this report to feature a Windows 10 Mobile “native” phone in the top 10. Lumia 550 enters the cart at #7 with respectable 5.4% market share. Other notable changes is the growth of Lumia 640 (up 5.3% since December) and the drop in Lumia 630 popularity (down 1.8%).
  10. 10. Windows Phone Devices – Italy April 25th, AdDuplex Since January, the largest changes in market share have come for the Lumia 640 which is up 1.6% and now the third most popular device. The 640XL see the next largest growth gaining 0.6%. The big fallers are the 625 which is down 1.2% and the 520 which is down 1.1% www.adduplex.com 10 NOKIA Lumia 630 15.0% MICROSOFT Lumia 535, 12.3% MICROSOFT Lumia 640 8.5% NOKIA Lumia 635 7.4% NOKIA Lumia 520 7.0% NOKIA Lumia 625 4.6% MICROSOFT Lumia 640 XL 4.6% NOKIA Lumia 530 3.5% NOKIA Lumia 735 3.3% NOKIA Lumia 930 3.1% Other 30.7%
  11. 11. Windows Phone Devices – Russia April 25th, AdDuplex In the last two months, the trend at the top, in Russia, has continued. The 630 is down 1.3% The 535 is down 0.6% The 640 is up 2.2% The 640 is the only device in the top ten to gain in share although the ‘other’ group is up 1.2% The biggest decline is of 1.5% and is for the 520. www.adduplex.com 11 NOKIA Lumia 630 13.2% MICROSOFT Lumia 535, 12.7% MICROSOFT Lumia 640 10.6% NOKIA Lumia 520 6.0% NOKIA Lumia 625 3.8% NOKIA Lumia 920 3.7%MICROSOFT Lumia 430 3.0% MICROSOFT Lumia 435 2.8% NOKIA Lumia 720 2.6% NOKIA Lumia 925 2.4% Other 39.2%
  12. 12. Windows Phone Devices – India April 25th, AdDuplex The biggest changes since February are all at the top of the charts The 535 is down 1.6% The 520 is down 1.7% The 540 is up 1.5% The largest other changes are 640XL up 0.5% 630 down 0.7% 625 up 0.6% www.adduplex.com 12 MICROSOFT Lumia 535 23.8% NOKIA Lumia 520, 11.1% MICROSOFT Lumia 540 10.2% NOKIA Lumia 730 8.1% MICROSOFT Lumia 640 XL 5.9% NOKIA Lumia 630 5.4% NOKIA Lumia 625 5.3% NOKIA Lumia 720 3.4% NOKIA Lumia 525 2.6% NOKIA Lumia 530 2.4% Other 21.8%
  13. 13. Windows Phone Devices – Australia April 25th, AdDuplex We last looked at Australia in December. Since then, the Lumia 640 has seen a tremendous boost in popularity and gained a massive 12.4 percent of share. This growth comes at the expense of other devices and includes the following losses: 930 down 2.1% 520 down 1.9% 530 down 2.1% 630 down 1.1% 625 down 2.2% 635 down 1.6% www.adduplex.com 13 MICROSOFT Lumia 640 22.4% MICROSOFT Lumia 532, 19.4% NOKIA Lumia 930 5.3% NOKIA Lumia 520 4.9% NOKIA Lumia 530 4.7% NOKIA Lumia 630 4.3% NOKIA Lumia 1320 4.2% MICROSOFT Lumia 640 XL 4.0% NOKIA Lumia 625 3.4% NOKIA Lumia 635 3.2% Other 24.3%
  14. 14. Have you already downloaded AppRaisin? Be a part of the community deciding which apps and games deserve to be noticed by wider Windows ecosystem. Keep on top of all the important app releases and updates. Get it now!
  15. 15. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2016

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