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AdDuplex Windows Phone Device
Statistics Report – July, 2016
July 20th, 2016
Compiled by Lijana Juozaityte and Alan Mendel...
Windows Phone Statistics Report
Was Windows 10 Mobile able to grow significantly? Is it growing evenly in all the countrie...
Data Source
This report is based on data collected from around 5,000 Windows phone apps
running AdDuplex SDK v.2 (and high...
AppRaisin App Pick of the Month
Get it now!
Monster Buster: World Invasion
Thinking about Pokémon? Go find and fight Monst...
Windows Phone Devices Worldwide
July 20th, AdDuplex
After several months of back
and forth it looks like Lumia
535 has fin...
Windows Phone Manufacturers
July 20th, AdDuplex
Not many changes on the
overall manufacturer front. All
the differences fr...
OS Versions – Worldwide
July 20th, AdDuplex
The most interesting metric in
the recent months is the
growth of Windows 10
M...
OS Versions by Country
July 20th, AdDuplex
www.adduplex.com 8
We’ve looked at 8
countries for the OS
version distribution....
Windows 10 Mobile Devices Worldwide
July 20th, AdDuplex
The order of top devices
running Windows 10 Mobile
is completely i...
Windows 10 Phones Enthusiasts Use
July 20th, AdDuplex
Let’s look at what phones
Windows enthusiasts use.
This data is from...
Windows Phone Devices - Japan
July 20th, AdDuplex
One country with historically
low adoption of Windows
Phone had the most...
Windows phone Manufacturers - Japan
July 20th, AdDuplex
Obviously, the manufacturer
chart for Japan is very
different as w...
Click here to share your story
App Feature Wish List
What app or game features do you miss?
Publish your article until Aug...
AdDuplex
CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND
WINDOWS STORE APPS
CONNECT WITH US
facebook.com/adduplex
@adduplex
...
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AdDuplex Windows Phone Device Statistics Report

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Was Windows 10 Mobile able to grow significantly? Is it growing evenly in all the countries? What’s the most popular Windows phone out there? Do Windows enthusiasts use the same phones as the general public? Is there a country with only one Lumia in the top-5?

These are the questions we try to answer in the July edition of the AdDuplex Windows phone statistics report.

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AdDuplex Windows Phone Device Statistics Report

  1. 1. AdDuplex Windows Phone Device Statistics Report – July, 2016 July 20th, 2016 Compiled by Lijana Juozaityte and Alan Mendelevich
  2. 2. Windows Phone Statistics Report Was Windows 10 Mobile able to grow significantly? Is it growing evenly in all the countries? What’s the most popular Windows phone out there? Do Windows enthusiasts use the same phones as the general public? Is there a country with only one Lumia in the top-5? These are the questions we try to answer in the July edition of the AdDuplex Windows phone statistics report. www.adduplex.com 2 July 20th, AdDuplex
  3. 3. Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of July 20th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of July 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. AppRaisin App Pick of the Month Get it now! Monster Buster: World Invasion Thinking about Pokémon? Go find and fight Monsters instead! Windows Phone/Mobile users enjoy this over a year with Monster Buster: World Invasion. Explore your city with your smartphone and find rare monsters from parallel universes invading our world. Get the game here.
  5. 5. Windows Phone Devices Worldwide July 20th, AdDuplex After several months of back and forth it looks like Lumia 535 has finally cemented its lead over 520 with a 1.2% difference. Lumia 640 is at number 3 now. It’s older sibling has slipped to #4. Lumia 640 XL and Lumia 435 have swapped places as well. www.adduplex.com 5 MICROSOFT Lumia 535 12.5% NOKIA Lumia 520 11.3% MICROSOFT Lumia 640 8.9% NOKIA Lumia 630 8.6% NOKIA Lumia 635 6.4% NOKIA Lumia 530 4.8% MICROSOFT Lumia 640 XL 4.7% MICROSOFT Lumia 435 4.4% NOKIA Lumia 625 3.8% NOKIA Lumia 920 2.5% Other 32.2%
  6. 6. Windows Phone Manufacturers July 20th, AdDuplex Not many changes on the overall manufacturer front. All the differences from last month are statistically insignificant. Unless any global manufacturer starts cranking Windows phones it is unlikely we will see any movement in this chart in the foreseeable future. www.adduplex.com 6 NOKIA/Microsoft 96.95% HTC 0.93% SAMSUNG 0.62% BLU 0.33% HUAWEI 0.32% Other 0.85%
  7. 7. OS Versions – Worldwide July 20th, AdDuplex The most interesting metric in the recent months is the growth of Windows 10 Mobile. This month it has moved by +1% compared to 0.5% growth in June. With more than 88% still on previous versions of Windows Phone and no clear catalyst for Windows 10 Mobile growth in sight, it is unclear what can accelerate this growth in the near future. www.adduplex.com 7 Windows Phone 8.1 79.1% Windows 10 Mobile 11.9% Windows Phone 8.0 7.2% Windows Phone 7.x 1.8%
  8. 8. OS Versions by Country July 20th, AdDuplex www.adduplex.com 8 We’ve looked at 8 countries for the OS version distribution. In most of them Windows 10 Mobile share is on approximately global level. The 3 European countries standout with higher W10M penetration, though. Especially Germany. It is important to note that this data is based on all apps (including “Windows 10 only” apps). So a local popular Windows 10 app could have skewed the data. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% US UK Italy Germany Russia India Australia Brazil Windows 10 Mobile Windows Phone 8.1 Windows Phone 8.0 Windows Phone 7.x
  9. 9. Windows 10 Mobile Devices Worldwide July 20th, AdDuplex The order of top devices running Windows 10 Mobile is completely identical to the one from June. It is possible that Lumia 550 may move up from the third place next month, though. Would it be to the second or the first spot? We will see. www.adduplex.com 9 MICROSOFT Lumia 535 12.5% MICROSOFT Lumia 640 12.0% MICROSOFT Lumia 550 11.8% MICROSOFT Lumia 640 XL 10.8% MICROSOFT Lumia 950 6.8% NOKIA Lumia 930 5.7% MICROSOFT Lumia 650 5.4% NOKIA Lumia 730 3.9% MICROSOFT Lumia 950 XL 3.8% NOKIA Lumia 830 3.4% Other 24.0%
  10. 10. Windows 10 Phones Enthusiasts Use July 20th, AdDuplex Let’s look at what phones Windows enthusiasts use. This data is from AppRaisin – a Windows app and game news app aimed primarily at enthusiasts. As you can see enthusiasts are very different from the general public – new high- end Lumias are near the top of the chart, while 550 and 650 didn’t even make it into top-10. www.adduplex.com 10 MICROSOFT Lumia 640 12.4% MICROSOFT Lumia 640 XL 12.3% MICROSOFT Lumia 950 XL 11.7% MICROSOFT Lumia 950 10.3% MICROSOFT Lumia 535 9.3% NOKIA Lumia 930 6.7% NOKIA Lumia 730 5.7% NOKIA Lumia 1520 5.1% NOKIA Lumia 830 4.5% NOKIA Lumia 735 2.4% Other 19.6%
  11. 11. Windows Phone Devices - Japan July 20th, AdDuplex One country with historically low adoption of Windows Phone had the most activity with new Windows 10 Mobile hardware. This definitely warranted a look at Japan. The daily usage there is still low, so we had to take new install data since late June until now for this chart. As you can see the picture is very different from the one you get from pretty much any other country in the world. There’s only one Lumia in the top-5 and the rest is all the new phones we’ve heard about, but haven’t seen in the wild. www.adduplex.com 11 MCJ Madosma Q501 11.5% FREETEL KATANA 01 8.5% MICROSOFT Lumia 535 6.1% NuAns NEO 5.9% VAIO Phone Biz 5.8% FREETEL KATANA 02 5.5% MICROSOFT Lumia 640 5.2% NOKIA Lumia 620 4.6% NOKIA Lumia 1520 4.6% NOKIA Lumia 1020 2.9% Other 39.2%
  12. 12. Windows phone Manufacturers - Japan July 20th, AdDuplex Obviously, the manufacturer chart for Japan is very different as well. While Microsoft is still the biggest there, its market share is less than 60%. Now if only this could be replicated worldwide while at least maintaining Microsoft’s absolute numbers… www.adduplex.com 12 NOKIA/Microsoft 59.51% FREETEL 14.02% MCJ 11.54% NuAns 5.30% VAIO Corporation 4.93% Other 4.70%
  13. 13. Click here to share your story App Feature Wish List What app or game features do you miss? Publish your article until August 31st 2016 and get a chance to win iPhone 6S, Samsung Galaxy S7 or Lumia 950!
  14. 14. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2016

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