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AdDuplex Windows Phone device statistics for July, 2015

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The Lumia 520 is still the most popular device worldwide but the 630 and 635 are together also very popular.
Microsoft’s Lumia 435, 640 and 640 XL have also made a noticeable presence in a number of markets.

We look in detail at Mexico, UK, Spain, Russia, India and Vietnam.

Published in: Mobile
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AdDuplex Windows Phone device statistics for July, 2015

  1. 1. AdDuplex Windows Phone Statistics Report – July, 2015 July 22nd, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  2. 2. Windows Phone Statistics Report The Lumia 520 is still the most popular device worldwide but the 630 and 635 are together also very popular. Microsoft’s Lumia 435, 640 and 640 XL have also made a noticeable presence in a number of markets. We look in detail at Mexico, UK, Spain, Russia, India and Vietnam. www.adduplex.com 2 July 22nd, AdDuplex
  3. 3. Data Source This report is based on data collected from 5,331 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of July 22nd, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of July 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. www.adduplex.com 4 Windows Phone or Windows app developer? Apply for AdDuplex HERO APP program to get a bunch of awesome tools and resouces to boost your apps and games. Read more here.
  5. 5. Windows Phone Devices Worldwide July 22nd, AdDuplex The order of the top ten is unchanged. The biggest changes (half a percent or more) since last month are: The 520 is down 1.2% The 535 is up 0.6% The 625 is up 0.5% “Other” is up 1.9% www.adduplex.com 5 NOKIA Lumia 520 18.1% NOKIA Lumia 630 9.8% MICROSOFT Lumia 535 8.3% NOKIA Lumia 635 7.2% NOKIA Lumia 530 5.9% NOKIA Lumia 625 5.5% NOKIA Lumia 920 3.5% NOKIA Lumia 925 2.8% NOKIA Lumia 620 2.3% NOKIA Lumia 720, 2.3% Other 34.2%
  6. 6. Windows Phone 8 Manufacturers July 22nd, AdDuplex Very small changes in the manufacturers this month and the changes there are reflect the trend of the last few months. Nokia/Microsoft are up 0.01% HTC are down 0.09% Samsung are down 0.07% Huawei are up 0.01% Other are up 0.13% www.adduplex.com 6 NOKIA/Microsoft 96.75% HTC 1.52% SAMSUNG 0.67% HUAWEI 0.35% Other 0.71%
  7. 7. OS Versions – Worldwide July 22nd, AdDuplex This month sees small changes that continue to reflect recent variations. WP 8.1 is up 1.4%% WP 8.0 is down 1.2% WP 7.1 is down 0.1% Win 10 is up 0.1% www.adduplex.com 7 Windows Phone 8.1 78.1% Windows Phone 8.0 12.4% Windows Phone 7.x 7.0% Windows 10 2.6%
  8. 8. Windows Phone Devices – US July 22nd, AdDuplex The big story here is the Lumia 640 entering the top ten in fourth position, just ahead of the 520 which was in third last month. Changes of note are: The 521 is down 1.1% The 520 is down 0.8% The 530 is down 0.7% The 928 is down 0.6% Plus, just as it was last month, the “Other” group is up 1.3%. www.adduplex.com 8 NOKIA Lumia 635 32.5% NOKIA Lumia 521 9.4% NOKIA Lumia 630 5.9% MICROSOFT Lumia 640 5.6%NOKIA Lumia 520 5.6% NOKIA Lumia 530 5.3% NOKIA Lumia 920 4.2% NOKIA Lumia 928 3.1% NOKIA Lumia 1020 3.0% NOKIA Lumia 1520 3.0% Other 22.4%
  9. 9. Windows Phone 8.x Operators – US July 22nd, AdDuplex There’s no change in the order here this month but there have been the following percentage changes. Most notable of which are the increases for MetroPCS and Boost Mobile. AT&T are down 0.8% cricket are up 0.8% T-Mobile are down 0.2% Verizon are down 1.4% Boost Mobile are up 1.9% MetroPCS are up 2.3% Other is down 2.6% www.adduplex.com 9 AT&T 32.8% cricket 19.9% T-Mobile 15.9% Verizon 11.5% MetroPCS 7.2% Boost Mobile 5.5% Other 7.2%
  10. 10. Windows Phone Devices – Mexico July 22nd, AdDuplex We last looked at Mexico two months ago and in that time there’s been a big change at the top. The 520 is down 5.4% The 535 has also increased more than 3% to enter the top ten in sixth place. The other point of note is the “Other” group which has grown by 3.2% www.adduplex.com 10 NOKIA Lumia 520 26.7% NOKIA Lumia 530, 9.5% NOKIA Lumia 630 8.0% NOKIA Lumia 625 7.3% NOKIA Lumia 710 7.2% MICROSOFT Lumia 535 5.6% MICROSOFT Lumia 435 5.2% NOKIA Lumia 505 4.4% NOKIA Lumia 610 4.0% NOKIA Lumia 635 2.8% Other 19.3%
  11. 11. Windows Phone Devices – UK July 22nd, AdDuplex Since May, the 520 has slipped from the top spot (down 2.9%) and overtaken by the 635 (up 1.4%). Other changes of note is the 535 which is up 2.5% The other biggest changes are the 625 (down 1%) and the “Other” group which is up 0.8% www.adduplex.com 11 NOKIA Lumia 635 14.3% NOKIA Lumia 520 13.8% NOKIA Lumia 630 11.0% MICROSOFT Lumia 535 7.2% NOKIA Lumia 625 6.3% NOKIA Lumia 530 6.1% NOKIA Lumia 930 5.8% NOKIA Lumia 735 4.9% NOKIA Lumia 1020 4.2% NOKIA Lumia 920 3.9% Other 22.4%
  12. 12. Windows Phone Devices – Spain July 22nd, AdDuplex Another big, two month, drop for the 520 in Spain too. It’s down 4.4% since May. The 635 is up 1.3% The 435 enters the top ten in seventh place. The 535 is up 1.9% www.adduplex.com 12 NOKIA Lumia 520 25.2% NOKIA Lumia 635, 18.0% NOKIA Lumia 530 8.6% NOKIA Lumia 625 7.3% NOKIA Lumia 630 4.6% NOKIA Lumia 925 4.1% MICROSOFT Lumia 435 3.9% MICROSOFT Lumia 535 3.8% NOKIA Lumia 920 2.9% NOKIA Lumia 710 2.1% Other 19.6%
  13. 13. Windows Phone Devices – Russia July 22nd, AdDuplex Here the 640 has entered the top ten for the first time this month and the 535 has the biggest other increase or 1.7% The wide variety of devices available in Russia continues to be reflected in the growing “Other” category which is up another 2.7%. www.adduplex.com 13 NOKIA Lumia 630 16.2% NOKIA Lumia 520 9.8% MICROSOFT Lumia 535 8.1% NOKIA Lumia 625 5.1% NOKIA Lumia 920 4.8% NOKIA Lumia 720 3.9% MICROSOFT Lumia 640 3.4% NOKIA Lumia 925 3.2% NOKIA Lumia 530 3.1% NOKIA Lumia 1020 2.9% Other 39.7%
  14. 14. Windows Phone Devices – India July 22nd, AdDuplex Two new entries in the top ten here this month. The 540 enters in seventh place and the 640XL in tenth as the 620 and 1320 slip into the “Other” group which has itself grown 1.7% since last month. The biggest other changes are: The 520 is down 0.9% The 625 is down 0.7% The 720 is down 0.6% www.adduplex.com 14 MICROSOFT Lumia 535 19.6% NOKIA Lumia 520 17.8% NOKIA Lumia 730 7.7% NOKIA Lumia 630 6.5% NOKIA Lumia 625 5.6% NOKIA Lumia 720 4.6% MICROSOFT Lumia 540 3.9% NOKIA Lumia 525 3.5% NOKIA Lumia 530 3.2% MICROSOFT Lumia 640 XL 3.0% Other 24.6%
  15. 15. Windows Phone Devices – Vietnam July 22nd, AdDuplex We last looked in depth at Vietnam in November 2013. Back then the 520 was the most popular device. It still is the top device and it’s share is only down 4.5% The 625 and the 720 are the other devices that are still in the top ten 20 months later. The top ten is dominated by the cheaper devices and the 535 makes an appearance here too. www.adduplex.com 15 NOKIA Lumia 520 22.0% NOKIA Lumia 625, 8.9% NOKIA Lumia 630 8.5% NOKIA Lumia 525 8.5% NOKIA Lumia 730 7.9%MICROSOFT Lumia 535 5.5% NOKIA Lumia 720 4.0% NOKIA Lumia 530 3.6% HTC 8X 3.3% NOKIA Lumia 1320 3.0% Other 24.6%
  16. 16. www.adduplex.com 16 In this book you’ll find all basic terms used in mobile advertising industry. And we'll try to answer the question why you should definitely consider advertising as a monetization model for your mobile apps and games. Download free PDF version here.
  17. 17. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015

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