AdDuplex Windows Device Statistics Report – September, 2016

1. AdDuplex Windows Device Statistics Report – September, 2016 September 20th, 2016 Compiled by Alan Mendelevich

2. Windows Device Statistics Report This month, in addition to traditional charts of most popular Windows phones and Windows 10 Mobile phones, we look at the speed of Windows 10 Anniversary Update adoption, top Windows 10 manufacturers for both phones and PCs and more. www.adduplex.com 2 September 22th, AdDuplex

3. Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of September 20th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of September 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.

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5. Windows Phone Devices Worldwide September 20th, AdDuplex Not much is changing in the Windows phone world and top 10 is almost exactly the same as it was a month ago. The only difference is that Lumia 920 is now out of the top and Lumia 540 is in. The most popular non-Lumia phone is Samsung ATIV S at #31. www.adduplex.com 5 MICROSOFT Lumia 535 12.6% NOKIA Lumia 520 10.8% MICROSOFT Lumia 640 9.6% NOKIA Lumia 630 8.3% NOKIA Lumia 635 6.3% MICROSOFT Lumia 640 XL 5.2% NOKIA Lumia 530 4.5% MICROSOFT Lumia 435 4.2% NOKIA Lumia 625 3.8% MICROSOFT Lumia 540 2.4% Other 32.3%

6. Windows 10 Mobile Phones Worldwide September 20th, AdDuplex Things are a little bit more fluid on the Windows 10 Mobile front. Lumia 550 established a more solid lead over its upgraded siblings. Lumia 535 and 640 have switched places since last month. Lumia 650 outnumbered 950, and 730 got over 950XL. The most popular non-Lumia Windows 10 Mobile phone is Alcatel OneTouch Fierce XL at #23. www.adduplex.com 6 MICROSOFT Lumia 550 13.5% MICROSOFT Lumia 535 12.8% MICROSOFT Lumia 640 12.4% MICROSOFT Lumia 640 XL 11.0% MICROSOFT Lumia 650 7.3% MICROSOFT Lumia 950 6.9% NOKIA Lumia 930 5.1% NOKIA Lumia 730 4.0% MICROSOFT Lumia 950 XL 3.7% NOKIA Lumia 830 3.2% Other 20.2%

7. Windows Phone Manufacturers Worldwide September 20th, AdDuplex Not much is happening in the overall phone manufacturer chart. www.adduplex.com 7 Microsoft/Nokia 97.1% HTC 0.8% Samsung 0.6% BLU 0.4% Huawei 0.3% Other 0.9%

8. Windows 10 Mobile Manufacturers September 20th, AdDuplex Microsoft’s dominance is even more pronounced when we look at the devices running Windows 10 Mobile. Microsoft is close to 99% of the market share, followed by Alcatel with 0.4% www.adduplex.com 8 Microsoft/Nokia 98.8% Alcatel 0.4% BLU 0.2% Acer 0.1% HTC 0.1% Other 0.4%

9. Windows Phone OS Versions September 20th, AdDuplex No growth in Windows 10 Mobile share this month. As new Windows 10 phones are scarce and most people who wanted (and knew how) to upgrade their 8.1 phones already did so, it’s hard to expect W10M share to continue growing from any other source than users of older phones switching to other OSes and dropping out of the ecosystem. Unless some major new developments happen… www.adduplex.com 9 Windows Phone 8.1 78.0% Windows 10 Mobile 14.0% Windows Phone 8.0 6.6% Windows Phone 7.x 1.4%

10. Windows 10 Mobile Versions September 20th, AdDuplex Things are way more active inside the Windows 10 Mobile space. Close to 90% of the users are already on the latest stable release or even newer insider builds. So, if you are developing apps targeting Windows 10 Mobile primarily, it is quite reasonable to start using 1607 specific features. www.adduplex.com 10 Windows 10 Mobile 1511 11.6% Windows 10 Mobile 1607 82.4% Windows 10 Mobile RS2 (Insiders) 6.0%

11. Windows 10 PC Manufacturers September 20th, AdDuplex Let’s turn to the PC side. The line up of the top 10 PC manufacturers this month is exactly the same as it was 3 months ago in June. ASUS got a little further ahead from Acer (1%, was 0.4% lead). Toshiba has lost 0.8%. www.adduplex.com 11 HP 22.3% Dell 12.2% Lenovo 11.4%ASUS 10.7% Acer 9.7% Toshiba 5.1% Microsoft 3.0% Samsung 2.5% Sony 1.5% MSI 1.4% Other 20.1%

12. Windows 10 (Desktop) Versions September 20th, AdDuplex While developers can start targeting 1607 for their Windows 10 Mobile-only apps, it is way more complicated for universal or desktop apps. The majority is still on version 1511. And, while 1607’s share has more than doubled in a month (16.2% to 34.5%), it is still on just a third of all Windows 10 PCs. www.adduplex.com 12 Windows 10 5.1% Windows 10 1511 59.9% Windows 10 1607 34.5% Windows 10 RS2 (Insiders) 0.5%

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