AdDuplex Windows Device Statistics Report – November, 2016

1. AdDuplex Windows Device Statistics Report – November, 2016 November 21st, 2016 Compiled by Alan Mendelevich

2. Windows Device Statistics Report Not much is happening in the mobile world of Windows in general. However, there was a new flagship-type phone released this month – Alcatel Idol 4S. Granted it’s a US-only phone (for now, at least) and the fact that we haven’t looked at US in a while, we decided to dedicate this issue of AdDuplex Statistics report to US. www.adduplex.com 2 November 21st, AdDuplex

3. Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of November 21st, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of November 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.

4. Windows Phone Devices – US November 21st, AdDuplex Last time we looked at US mobile devices was back in August. While the top 2 phones didn’t change (Lumia 640 and 635) and account for almost half of all Windows phones in use, the rest of the chart has seen some changes. Lumia 640 XL is at #3 now and Lumia 950 is #4. This may look encouraging on the face of it, but percentage shares of these phones are still bellow 4%. So not a big dent in the overall spread. Lumia 650 has entered the chart at #9 since we last looked. www.adduplex.com 4 MICROSOFT Lumia 640 26.2% NOKIA Lumia 635 22.0% MICROSOFT Lumia 640 XL 3.9% MICROSOFT Lumia 950 3.8% NOKIA Lumia 521 3.5% HTC One (M8) 3.4% NOKIA Lumia 920 2.8% NOKIA Lumia 735 2.8% MICROSOFT Lumia 650 2.7% NOKIA Lumia 630 2.6% Other 26.4%

5. Windows 10 Mobile Devices – US November 21st, AdDuplex If we take just the phones running Windows 10 Mobile we still find Lumia 640 at the top. It’s followed by Lumia 950 and the gap is quite small (0.9%). An interesting sighting is Alcatel Fierce XL at #5 with 5.6%. No, that this is not the newest fancy Idol 4S, but an earlier model. Where’s the new Alcatel? It’s at #16 and it’s already ahead of HP’s Elite x3 (#19) after just a week on the market. Though this could be a splash from the new phone setup activity. We should see if it progresses up the chart next month. www.adduplex.com 5 MICROSOFT Lumia 640 20.2% MICROSOFT Lumia 950 19.3% MICROSOFT Lumia 650 18.5% MICROSOFT Lumia 950 XL 6.1% ALCATEL ONETOUCH Fierce XL 5.6% NOKIA Lumia 1520 4.7% NOKIA Lumia 735 4.0% MICROSOFT Lumia 640 XL 3.5% HTC One (M8) 3.4% NOKIA Lumia 635 3.3% Other 11.3%

6. Windows 10 Mobile Manufacturers – US November 21st, AdDuplex There’s no question who is at the top of the Windows 10 Mobile manufacturer chart, but Alcatel is quite notably at #2 with 6.2% share. HTC and BLU are at slots 3 and 4 without an actual “native” Windows 10 Mobile device. And the rest are just bleeps in the Other column. www.adduplex.com 6 Microsoft/Nokia 89.4% ALCATEL 6.2% HTC 3.4% BLU 0.5% Other 0.5%

7. Windows 10 Mobile Operators – US November 21st, AdDuplex When it comes to mobile carriers people use their Windows 10 phones on, AT&T is firmly on top. If you consider that Cricket at #2 is wholly owned by AT&T, you see that the network is the most used by Windows 10 Mobile customers (66.6% combined). Depending on the success (or lack thereof) of Idol 4S we can expect T-Mobile to increase its share in the near future. www.adduplex.com 7 AT&T 42.0% Cricket 24.6% T-Mobile 15.6% Verizon 9.5% MetroPCS 1.9% Other 6.3%

8. Windows Phone/Mobile OS versions – US November 21st, AdDuplex Growth of Windows 10 Mobile share has stalled worldwide in the last couple of months and US is no exception. Windows 10 Mobile is at 15% and Windows Phone 8.1 is still dominant with 80%. This presents a major obstacle in UWP adoption for mobile-first Windows apps. www.adduplex.com 8 Windows Phone 7.x 1.0% Windows Phone 8.0 4.0% Windows Phone 8.1 80.0% Windows 10 Mobile 15.0%

9. Windows 10 PC manufacturers – US November 21st, AdDuplex HP is a market leader when it comes to PCs running Windows 10 both worldwide and in US. The lead is even more pronounced in the states – 32% vs. 22% worldwide. However, contrary to the worldwide chart, Dell is a strong number two in the US with a 2.5x lead on Lenovo. Toshiba is ahead of Asus and Acer (behind them worldwide). And Microsoft is #7 in both charts. However, the 4.3% market share is higher than the worldwide 2.8%. Not surprising considering limited worldwide availability of Surface devices. www.adduplex.com 9 HP 32.0% Dell 25.0% Lenovo 8.9% Toshiba 6.8% Asus 6.5% Acer 4.9% Microsoft 4.3% Gateway 2.2% MSI 1.0% Samsung 0.8% Other 7.6%

10. Windows 10 Mobile OS versions November 21st, AdDuplex Windows 10 Mobile may not be spreading fast enough, but within the Windows 10 world the updates seem to be going pretty smoothly. More than 90% of Windows 10 Mobile users (both in US and worldwide) are now on the Anniversary Update or later – a pretty safe target for app developers. www.adduplex.com 10 Windows 10 Mobile 1511 9.9% Windows 10 Mobile 1607 77.7% Windows 10 Mobile CU (Insiders) 12.4% US Windows 10 Mobile 1511 8.2% Windows 10 Mobile 1607 83.8% Windows 10 Mobile CU (Insiders) 8.1% Worldwide

11. Windows 10 Desktop OS versions November 21st, AdDuplex Anniversary Update on the desktop side seems to be catching up to mobile and more than 80% of Windows 10 PCs are now up-to-date. www.adduplex.com 11 Windows 10 1.6% Windows 10 1511 14.8% Windows 10 1607 82.9% Windows 10 CU (Insiders) 0.7% US Windows 10 2.9% Windows 10 1511 13.3% Windows 10 1607 83.1%Windows 10 CU (Insiders) 0.7% Worldwide

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