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AdDuplex Windows Device Statistics Report – March 2017

This month we take a look at PC brand popularity across the world, analyze Anniversary Update velocity and evaluate Surface model popularity in the US.

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AdDuplex Windows Device Statistics Report – March 2017

  1. 1. AdDuplex Windows Device Statistics Report – March 2017 March 21st, 2017 Compiled by Alan Mendelevich
  2. 2. Windows Device Statistics Report This month we take a look at PC brand popularity across the world, analyze Anniversary Update velocity and evaluate Surface model popularity in the US. 2 March 21st, AdDuplex
  3. 3. Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of March 21st, 2017 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of March 2017, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. Windows 10 PC Manufacturers March 21st, AdDuplex PC manufacturer top-10 is in exactly the same order as it was last month with just some minor movement in the percentages. Let’s take a look at the PC brand popularity in various key markets… 4 HP 24.3% Dell 15.0% Lenovo 11.8%Asus 9.7% Acer 9.1% Toshiba 5.4% Microsoft 2.5% Samsung 2.2% Medion 1.5% MSI 1.4% Other 17.0%
  5. 5. Windows 10 PC Brands by Country March 21st, AdDuplex Brand % HP 32.5 Dell 27.8 Lenovo 9.5 Toshiba 7.2 Asus 5.7 Acer 4.2 Microsoft 3.0 Gateway 2.4 Samsung 1.2 MSI 0.8 Other 5.7 5 USA Brand % HP 26.4 Lenovo 13.6 Acer 12.0 Dell 8.4 Toshiba 8.1 Asus 7.7 Samsung 2.9 Microsoft 2.6 Packard Bell 2.4 Linx 1.9 Other 14.0 UK Brand % Acer 14.9 HP 12.4 Medion 12.4 Lenovo 12.3 Asus 9.8 Toshiba 3.7 Dell 3.6 Microsoft 2.6 MSI 2.2 Samsung 1.9 Other 24.3 Germany Brand % Asus 17.9 Lenovo 15.3 HP 12.2 Acer 11.9 Samsung 3.7 Dell 3.2 MSI 2.6 Sony 2.3 Packard Bell 1.8 IRBIS 1.7 Other 27.3 Russia Brand % Dell 15.7 Positivo 11.5 Samsung 10.9 Acer 10.1 HP 7.6 Lenovo 6.9 Asus 6.0 LG 2.4 Sony 2.2 Digibras 1.7 Other 24.9 Brazil
  6. 6. Windows 10 Desktop OS Versions March 21st, AdDuplex This is, likely, the last snapshot of the Windows 10 ecosystem before Creators Update is released to the masses. So, by the end of its cycle Anniversary Update rolled out to the vast majority of PCs. Let’s look at the velocity of AU rollout. This should give us an estimate of how fast we should expect Creators Update to rollout and a benchmark to compare to later on… 6 Windows 10 2.0% Windows 10 1511 6.0% Windows 10 1607 91.2% Windows 10 CU (Insiders) 0.9%
  7. 7. Windows 10 Anniversary Update Velocity March 21st, AdDuplex As you can see, Anniversary Update started slowly and was installed on less than 35% of PCs two months in. But then the floodgates opened and it jumped to close to 80% in a month. From that point we see a slow gradual growth to 90%+. 7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 1 2 3 4 5 6 7 8 Months since release
  8. 8. Microsoft Surface Devices - US March 21st, AdDuplex Not much has changed in worldwide Surface popularity since last month. Let’s look at how things are in the US – the only market where all Surface models were available from day one. Surface Pro 4 is still number one in the US, but with a smaller lead than worldwide. Surface Book is slightly more popular in the US as well – 7.5% vs. 6.3% worldwide. 8 Surface Pro 4 34.4% Surface Pro 3 27.4% Surface 3 13.9% Surface Pro 9.6% Surface Book 7.5% Surface Pro 2 6.8% Surface Studio 0.3%
  9. 9. 3 great apps from AdDuplex Garage Random Tool One Tap Reminders One Tap Messages Random Tool is the ultimate randomizer for whenever you need to make a choice of any kind. Designed with ease of use and simplicity in mind, Random Tool allows you to make life choices, shuffle lists, select winners and more. Send SMS, emails and other messages with just one tap right from your start screen. Create message templates for frequent message types or message activated services and get rid of a bunch of unnecessary extra steps. One Tap Reminders lets you create and use reminders very easily and quickly. Pin any reminder to your Start screen and set them with a single tap. Don’t miss those important events ever again!

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  • MladenDraganovi

    Mar. 24, 2017

This month we take a look at PC brand popularity across the world, analyze Anniversary Update velocity and evaluate Surface model popularity in the US.


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