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AdDuplex Windows Device Statistics - July, 2017

This month we analyze the pace of Windows 10 Creators Update rollout from several different angles.

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AdDuplex Windows Device Statistics - July, 2017

  1. 1. AdDuplex Windows Device Statistics Report – July 2017 July 18th, 2017 Compiled by Alan Mendelevich
  2. 2. Windows Device Statistics Report This month we analyze the pace of Windows 10 Creators Update rollout from several different angles. 2 July 18th, AdDuplex
  3. 3. Data Source This report is based on data collected from around 5,000 Windows Store apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of July 18th, 2017 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of July 2017, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. Windows 10 Desktop OS Versions July 18th, AdDuplex Creators Update have crossed an important 50% install base threshold this month, but it seems to be lagging behind the pace of Anniversary Update. Even though AU was considered a slow rollout, after 3 months on the market ¾ of all Windows 10 PCs were already running it. Let’s look at Creators Update from several angles to see if there are any outliers dragging it down… 4 Windows 10 0.9% Windows 10 (1511) 2.6% Windows 10 AU (1607) 46.0% Windows 10 CU (1703) 50.1% Windows 10 RS3 (Insiders) 0.4%
  5. 5. Creators Update by PC OEMs July 18th, AdDuplex On the PC manufacturer front most are hovering around the global 50% mark with some minor outliers. MSI is in the 65% range probably due to more advanced gaming PCs and, as a result, more advanced users. Toshiba and Sony, on the other hand, are only at 40%, presumably due to a higher percentage of older machines. Microsoft, despite being first- party OEM, is not leading the way in Creators Update rollout. We will see why in a bit… 5 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CU Pre CU
  6. 6. Creators Update by Country July 18th, AdDuplex There are no major outliers from the country level either. Germany is close to 60% while China is below 40%. Everyone else is somewhere in-between – close to the global average. 6 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CU Pre CU
  7. 7. Creators Update on Surface Devices July 18th, AdDuplex But when we look at just the Surface devices there’s one clear outlier – Surface Pro 3. This month we’ve discounted devices running Insider builds to minimize the effect of those who have manually installed newer versions of the OS. With that adjustment, less than 18% of SP3 are on Creators Update, so there must be some important compatibility issue there that still remains a mystery. 7 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Surface Pro 1 Surface Pro 2 Surface Pro 3 Surface 3 Surface Pro 4 Surface Book Surface Laptop Surface Pro CU Pre CU
  8. 8. Surface Devices July 18th, AdDuplex Overall Surface Pro 3 accounts for almost a quarter of all Surface devices on the market, so it affects overall CU install share on Microsoft’s hardware quite a bit. After the initial splash right after release Surface Pro and Surface Laptop settle into a more modest growth curve adding 0.2% share each compared to last month. 8 Surface Pro 4 40.8% Surface Pro 3 24.0% Surface 3 13.2% Surface Pro 1 7.2% Surface Book 7.0% Surface Pro 2 4.7% Surface Pro 2.4% Surface Laptop 0.6% Surface Studio 0.2%
  9. 9. 3 great apps from AdDuplex Garage Random Tool One Tap Reminders One Tap Messages Random Tool is the ultimate randomizer for whenever you need to make a choice of any kind. Designed with ease of use and simplicity in mind, Random Tool allows you to make life choices, shuffle lists, select winners and more. Send SMS, emails and other messages with just one tap right from your start screen. Create message templates for frequent message types or message activated services and get rid of a bunch of unnecessary extra steps. One Tap Reminders lets you create and use reminders very easily and quickly. Pin any reminder to your Start screen and set them with a single tap. Don’t miss those important events ever again!