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The addSIM is multi:
it´s a hardware: on top of your SIM
it´s a software: adds software, services, even another OS
it´s global connectivity, for telephony, internet, telematics
it´s additional storage owned by the provider (maybe you!)
it´s a platform for mobile services: mobile money, Social Media, Location Based Services, Digital Health,
it´s naturally international: the global to local performance is perfect for international organizations.