Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
© Constant Contact 2014
Increase Profits with Social Media
Trends & Best Practices
Stay Connected
2
Audra Wallace
CEO
awallace@yfusionmg.com
facebook.com/YFusionMG
@YFusionMG @AudraWallace
3
Low volume/high value
Minimum: 4 X per week
Maximum: 10 X per week
Quality vs. quantity
8
Facebook
Facebook content
Facebook
Content best practices
Get likes, shares, comments
Entertain, invite conversation, ask
questions, images & video
...
10
Facebook Local Business
11
Click Settings
From General, click Page Verification
Click Verify this Page, then click Get Started
Enter Business Phon...
12
Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video
Facebook
“New” Call to Action Button
13
Call to Action Button
14
CTA Landing Page
High volume/low value
Minimum: 5 X per day
Maximum: none
Quantity is key
16
Twitter
Twitter content
Create vs.
curate
Retweets =
sharing the
love
Hashtags
Twitter
Content best practices
Create = our blog post
Curate = blog...
18
What is a hashtag?
Used across social networks
What’s the point?
How to create a hashtag
Hashtag abuse
Twitter
Let’s ta...
19
Local businesses: #your city
(#Atlanta, #Morrow, #Georgia)
Products and services: #your niche
(#Makeup, #Shoes, #MedSpa...
Facebook | Twitter | Instagram | Google | Next steps
Connect to other Channels
Share a Variety of Content
Use Relevant Hashtags
Engage Community
21
Instagram
4 Instagram Tips
22
Instagram
Instagram Examples
23
Instagram
24
Instagram
Examples
25
Instagram
Instagram Examples
Facebook | Twitter | Instagram | Google | Next steps
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Video is King
Copyright 2015 by YFusion. All rights reserved.
Customer Review
YouTube
Power of Video
33
“For 72 hours, we were selling one per
second.” -Wal-Mart Rep.
Over $1Million in...
34
The Power of Video
35
Facebook Live
Let people know about
your next live broadcast.
Check your internet
connection.
Write a catchy descriptio...
36
Facebook Live
Ask viewers to tap on the
Follow button to subscribe
to live notifications.
Ask viewers to share.
Welcome...
37
Facebook Live
Recommended Broadcast
10 minutes – 90 minutes
Used across social
networks
Broadcast Frequently!
Publish o...
Hot Topics
Interviews/
Reviews
Breaking
News
Facebook Live
What to talk about?
38
Q & A
Live Events
Behind the
Scenes
Mobile as the New Hub
Copyright 2015 by YFusion. All rights reserved.
40
Social media apps... tweet, scope, snap, film & publish
41
World Wildlife Fund
42
Facebook | Twitter | Instagram | Google | Next steps
TIP:
Subscribe to
different magazines
to get new updates.
44
There’s an app for that
Flipboard
Curated
Content
45
TIP:
Create tabs for each
of your networks
There’s an app for that
Hootsuite
Social Media
Management
46
Plan weekly
Take time on Friday to think
about the next week
Be flexible
Leave 1 or 2 posts open for
something that com...
Sample Playbook
M T W Th F Sat Sun
1
Here’s our
Cyber Monday
deals!
2 3 4 5 6
Monthly
Newsletter:
Gift ideas
7
8
Email
pro...
One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday
motivation
quote
Tuesday
Time: noon
Did...
How much is
your
Business
worth to you?
49
50
Want help with your social media?
Expert partners near you…
Call us at 678-779-3686
Dedicated digital managers helping ...
51
Power of Video
https://periscope.tv/audrawallace
1. Download App
2. Follow @Audra Wallace
3. Tune in every Thursday
© Constant Contact 2014
52
Facebook.com/YFusionMG
Twitter.com/YFusionMG
Linkedin.com/company/YFusion
Plus.google.com/+YFus...
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Social Media Marketing: Trends and Best Practices for Small Businesses
Upcoming SlideShare
Loading in …5
×

Social Media Marketing: Trends and Best Practices for Small Businesses

415 views

Published on

Are you seeing the results you want from your social media marketing? Learn how to use social media marketing to grow your list, promote your services and generate income. This presentation gives you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Instagram and newer channels like SnapChat and Periscope. – and discuss:
•What to post
•How often to post
•The business benefit of using each social network.
•Dos and don’ts of each channel.
We'll also discuss how to create an editorial calendar for social media and use the content you already have to build brand loyalty. You'll walk away with specific tactics that your organization can use right away. (Intermediate Level)

Published in: Social Media
  • Hello everyone, I just got my Business instagram account verified, I am so happy I met Mr James. He helped me in getting my account verified, he was trustworthy and reliable. If you need help getting your instagram account verified, I suggest you contact (worldcyberhackers) through Gmail or WhatsApp: +12678773020
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Social Media Marketing: Trends and Best Practices for Small Businesses

  1. 1. © Constant Contact 2014 Increase Profits with Social Media Trends & Best Practices
  2. 2. Stay Connected 2 Audra Wallace CEO awallace@yfusionmg.com facebook.com/YFusionMG @YFusionMG @AudraWallace
  3. 3. 3
  4. 4. Low volume/high value Minimum: 4 X per week Maximum: 10 X per week Quality vs. quantity 8 Facebook Facebook content
  5. 5. Facebook Content best practices Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not “buy now” 20%
  6. 6. 10 Facebook Local Business
  7. 7. 11 Click Settings From General, click Page Verification Click Verify this Page, then click Get Started Enter Business Phone Number Click Call Me Now for code. Enter the 4-digit verification code and click Continue Steps to Get Verified
  8. 8. 12 Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video Facebook “New” Call to Action Button
  9. 9. 13 Call to Action Button
  10. 10. 14 CTA Landing Page
  11. 11. High volume/low value Minimum: 5 X per day Maximum: none Quantity is key 16 Twitter Twitter content
  12. 12. Create vs. curate Retweets = sharing the love Hashtags Twitter Content best practices Create = our blog post Curate = blog post from AllTwitter 17
  13. 13. 18 What is a hashtag? Used across social networks What’s the point? How to create a hashtag Hashtag abuse Twitter Let’s talk about hashtags
  14. 14. 19 Local businesses: #your city (#Atlanta, #Morrow, #Georgia) Products and services: #your niche (#Makeup, #Shoes, #MedSpa) Experts and websites: #your industry (#Marketing, #Travel, #Fitness) Instagram It’s All About the Hashtag
  15. 15. Facebook | Twitter | Instagram | Google | Next steps
  16. 16. Connect to other Channels Share a Variety of Content Use Relevant Hashtags Engage Community 21 Instagram 4 Instagram Tips
  17. 17. 22 Instagram Instagram Examples
  18. 18. 23 Instagram
  19. 19. 24 Instagram Examples
  20. 20. 25 Instagram Instagram Examples
  21. 21. Facebook | Twitter | Instagram | Google | Next steps
  22. 22. Copyright 2013 by Digital Marketing NOW. All rights reserved. Video is King Copyright 2015 by YFusion. All rights reserved.
  23. 23. Customer Review YouTube Power of Video 33 “For 72 hours, we were selling one per second.” -Wal-Mart Rep. Over $1Million in Sales in 72 hours 1.9+ Million Views
  24. 24. 34 The Power of Video
  25. 25. 35 Facebook Live Let people know about your next live broadcast. Check your internet connection. Write a catchy description for your broadcast.
  26. 26. 36 Facebook Live Ask viewers to tap on the Follow button to subscribe to live notifications. Ask viewers to share. Welcome people by name as they join the broadcast.
  27. 27. 37 Facebook Live Recommended Broadcast 10 minutes – 90 minutes Used across social networks Broadcast Frequently! Publish on other networks. Have FUN!!!
  28. 28. Hot Topics Interviews/ Reviews Breaking News Facebook Live What to talk about? 38 Q & A Live Events Behind the Scenes
  29. 29. Mobile as the New Hub Copyright 2015 by YFusion. All rights reserved.
  30. 30. 40 Social media apps... tweet, scope, snap, film & publish
  31. 31. 41 World Wildlife Fund
  32. 32. 42
  33. 33. Facebook | Twitter | Instagram | Google | Next steps
  34. 34. TIP: Subscribe to different magazines to get new updates. 44 There’s an app for that Flipboard Curated Content
  35. 35. 45 TIP: Create tabs for each of your networks There’s an app for that Hootsuite Social Media Management
  36. 36. 46 Plan weekly Take time on Friday to think about the next week Be flexible Leave 1 or 2 posts open for something that comes up Strategy Create an editorial calendar
  37. 37. Sample Playbook M T W Th F Sat Sun 1 Here’s our Cyber Monday deals! 2 3 4 5 6 Monthly Newsletter: Gift ideas 7 8 Email promotion: free stocking stuffer w/purchase 9 10 Facebook: Link to Pinterest board of gift ideas 11 12 13 14 15 16 17 18 Facebook question: Who in your family is hardest to shop for? 19 20 Email: last chance for free shipping 21 22 Link to Pinterest board of stocking stuffers 23 Email promotion: stocking stuffer offer ends today 24 Christmas Eve 25 Christmas 26 27 28 29 30 31 New Year’s Eve regular communication social media promotional communication holiday/event affecting business deadline-driven communication
  38. 38. One week of Facebook posts Friday Time: noon Fun fact! Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Check out these tips Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend! Glass of wine (celebrate!)
  39. 39. How much is your Business worth to you? 49
  40. 40. 50 Want help with your social media? Expert partners near you… Call us at 678-779-3686 Dedicated digital managers helping grow your online presence. Still don’t have time…
  41. 41. 51 Power of Video https://periscope.tv/audrawallace 1. Download App 2. Follow @Audra Wallace 3. Tune in every Thursday
  42. 42. © Constant Contact 2014 52 Facebook.com/YFusionMG Twitter.com/YFusionMG Linkedin.com/company/YFusion Plus.google.com/+YFusionMG Youtube.com/c/YFusionmg Pinterest.com/YFusion Follow Us

×