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Hit Brands: How Music Builds Value for the
World's Smartest Brands
Details of Book
Author : Daniel M. Jackson
Publisher : Palgrave Macmillan
ISBN : 1137271477
Publication Date : 2013-11-28
Language :
Pages : 212

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Description
Every brand should have a soundtrack. Three leading industry experts
show how to create a successful music strategy for brands.Sonic branding
is an intrinsic part of the strategy of the world's leading brands; the
music they use has become some of the most famous on the planet. The use
of sound and music makes brands instantly identifiable and helps define
their personalities. Hit Brands is a practical guide from three pioneers
of music branding that will demonstrate how to use music to promote a
brand with coherence and consistency, whilst remaining relevant to the
target audience. Case studies include: Nokia, Nestle, Coca Cola,
Universal Music, Warner Music, Barclays Bank, Live Nation, Pepsi,
Viacom, Syco, Orange, and Mastercard.

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Music Builds Value for the World's
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Music Builds Value for the World's
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