Mobile Past Present Future

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the deck i shared at the APA Contagious IPA Future of Advertising in one Afternoon gig in London today

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Mobile Past Present Future

  1. 1.
  2. 2. Mobile<br />Past<br />Present<br />Future<br />
  3. 3. Who cares about the future?<br />
  4. 4. Mobile<br />Past<br />Present<br />Future<br />
  5. 5. Mobile<br />Past<br />Present<br />Future<br />The decade of mobile<br />
  6. 6. “the future is already here. It's just not very evenly distributed”<br />
  7. 7. “the future is already here. It's just not very evenly distributed”<br />
  8. 8. Past<br />
  9. 9. Mobile to evolve like online?<br />“ OK we need a website ”<br />Millions<br />Online<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  10. 10. Mobile to evolve like online?<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />Millions<br />Online<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  11. 11. Mobile to evolve like online?<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />“ We need to be strategic about online ”<br />Millions<br />Online<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  12. 12. Its 1999 all over again<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />“ We need to be strategic about online ”<br />Millions<br />Online<br />350m<br />Online<br />1999<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  13. 13. Businesses must move fastto reap the benefits<br />“ OK we need a website”<br />“ We need traffic – lets advertise online”<br />“ We need to be strategic about online”<br />Millions<br />Online<br />350m<br />Smartphones<br />2009<br />350m<br />Online<br />1999<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  14. 14. If we had known just how big the web would become, how would we have behaved differently?<br />
  15. 15. Present<br />
  16. 16. “The new rule. Mobile First”<br />Eric Schmidt – CEO Google<br />
  17. 17. “We found out that we were the largest [mobile company] in the world measured by revenue. So yes, you should look at Apple as a mobile device company,"<br />Tim Cook – COO Apple<br />
  18. 18. Facebook have 100mmobile users & talk of reaching billions…<br />
  19. 19. Facebook have 100mmobile users & talk of reaching billions…<br />More people have smartphones than use Facebook<br />More people have iphones than use Twitter<br />
  20. 20.
  21. 21. However….<br />Only 8% of Fortune 1000 business have a mobile strategy<br />
  22. 22. What we need is a viral<br />
  23. 23. What we need is an iphone app<br />
  24. 24. Future. Now<br />
  25. 25.
  26. 26.
  27. 27. http://www.dandad.org/awards08/entry.asp?entry_id=18031<br />
  28. 28. SMS as mass market<br />
  29. 29. Touch<br />
  30. 30. Eyes<br />
  31. 31. Ears<br />
  32. 32. Location <br />
  33. 33. Movement<br />
  34. 34. Voice<br />
  35. 35. Big M & Small m marketing<br />Reduce transaction cost<br />Improve customer experience<br />Reduce churn<br />Drive sales<br />Acquire <br />customers<br />Increase self service<br />Encourage advocacy<br />Cross Sell<br />Minimise service calls<br />
  36. 36.
  37. 37. Strategic Approach<br />Audit<br />Invention<br />Discovery &<br />Distribution<br />
  38. 38. It’s time to experiment<br />Relevant Measurable Scaleable<br />
  39. 39. www.addictivemobile.com<br />simon@addictivemobile.com<br />

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