Facts & friction albion

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The deck I shared at the excellent Albion Society - looking at the facts about the scale of mobile & the friction that is stopping it take off as a marketing opportunity

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Facts & friction albion

  1. 1. MobileFacts & Friction<br />
  2. 2. FACTS (from Mobile FIX)<br />
  3. 3. THE NEW 4Ps OF MARKETING<br />Places<br />People<br />Devices<br />Promo’s<br />Physical<br />
  4. 4. Mobile to evolve like online?<br />“ OK we need a website ”<br />“ We need traffic – lets advertise online ”<br />“ We need to be strategic about online ”<br />Millions<br />Online<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  5. 5. Businesses cannot riskbeing slow with mobile<br />“ OK we need a website”<br />“ We need traffic – lets advertise online”<br />“ We need to be strategic about online”<br />Millions<br />Online<br />400m+<br />Smartphones<br />2010<br />350m<br />Online<br />1999<br />2000 - 2005<br />1995 - 1999<br />2006 - 2009<br />
  6. 6. Morgan Stanley believe each computing cycle is 10 times bigger than the last<br />So mobile web is potentially 10 times bigger than the PC internet<br />
  7. 7. The iPhone changed everything<br />
  8. 8.
  9. 9. 15% of all US searches are mobile<br />Places<br />“Mobile users are more prone to take immediate action. <br />People searching on mobile have a higher intent.<br />The time between intent and action has been narrowed.”<br />
  10. 10. Places<br />
  11. 11. Facebook have 200mmobile users & talk of reaching billions…<br />People<br />
  12. 12. Mobile will influence up to $110 billion in sales in Europe<br />Physical<br />10 million mobile shoppers in the UK in December alone.<br />
  13. 13. Physical<br />
  14. 14. Square<br />Physical<br />
  15. 15. Promo’s<br />O2 signs Starbucks & L’Oréal for location-based mobile offers<br />
  16. 16. People<br />
  17. 17. Friction<br />
  18. 18. (2005)What we need is a viral<br />
  19. 19. (2010) What we need<br />is an iPhone app<br />
  20. 20. IT’S COMPLICATED….<br />
  21. 21. IT KEEPS CHANGING…<br />
  22. 22. & MOST ADVISORS EITHER <br />DON”T GET IT <br />OR ARE SELLING THEIR TECHNOLOGY<br />
  23. 23. THE IDEA OF THE FIXED <br />PHONE LINE BEMUSES KIDS<br />
  24. 24. THE FIXED WEB <br />WILL SOON SEEM <br />EQUALLY ODD<br />
  25. 25. IT’S TIME TO <br />EXPERIMENT<br />

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