Mobile: The Missing Link - Part 1

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Do you know how important mobile is in the ever evolving advertising environment? It's the proverbial missing link. Not many have used it, not many know just how effective it can be. If you're among those who are unsure of this elusive beast, check out this info graphic we've put together!

View/download the high resolution version of this and many other stats and infographics on our website http://www.adcentricity.com/#!industry-statistics-info/cjqk

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Mobile: The Missing Link - Part 1

  1. 1. Marketershavebeenonthehuntforamediachannelthatwillallow themtodelivertheirmessagetotheconsumer,atanytime,wherever theyare.Traditionally,mediachannelscouldonlydeliverycontentat individualtouch-pointsthroughouttheconsumer’sshoppingjourney, causingthemessagetobeforgotten. Withtheadventofmobile,theconsumerhasevolvedintothe“constantly connectedconsumer,”reachableatanypointalongthepath-to-purchase. Somemarketersstillquestionwhethermobileisthetruemissinglink, howevertheADCentricityteam hasbeenwatchingthismysterious beastandwe’vediscoveredsomefactsthatmaychangetheirminds. 58% ofmobileconsumerswouldbeinterested in receiving personalized promotions fromnearbystoreswhileoutshopping 38%ofconsumerswouldpurchaseaprod- uctifmobile promotion forcompli- mentaryproductwasprovided 80%ofmobileconsumerswouldfindithelpful tohaveproductandserviceinformation ontheirmobiledevicewhilein-store 70%ofmobileconsumersfindithelpfulwhen retailersmakesuggestionsbasedontheir previousonlinepurchases 73% 41% age18-44 age55+ 66%ofmobileusershavebought somethingwiththeirdevice 31%44% ofmobileconsumerswouldbuymultipleitems withrelevantmobilepromotion 75% 43%94% 51% ofmobileconsumerswouldreturntoastore offeringlocalizedmobilepromotions SALE Source:Loyalty360.org-MobileMarketingTriggersImprovedCustomerLoyalty SurveyconductedforSASbyLeger--1506Canadianswhoownasmartphone Whetherstandalone,orcombinedwithlocation-basedmedia,mobile addsalevelofinteractivitythatcanimproveconsumerengagement, messageretentionandprovidetheconsumerwithanimprovedshop- pingexperience.Asthesestatisticsdemonstrate,consumersarere- ceptiveofmobilemessagesandseeitasabenefit;araretraitfora mediachannel! PlanyournextmobilecampaignwithADCentricity!Visit ourwebsiteoremailusyourRFP. www.adcentricity.com|info@adcentricity.com

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