MKTG 406 – Group Presentation

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These are the PowerPoint Presentation Slides for the MKTG406/1M Group Presentation, prepared by Arpan K. Das and Orest Vesna.

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MKTG 406 – Group Presentation

  1. 1. Marketing Communications – Group Presentation
  2. 2.  Series of ongoing lawsuits between Apple / Samsung Regarding design of smartphones / tablet computers Spring 2011, Apple began patent infringement suits against Samsung By October 2011, Apple / Samsung in 20+ ongoing cases, 10 countries By July 2012, companies still embroiled in 50+ worldwide lawsuits Billions of dollars in damages claimed between them
  3. 3.  Seoul – June 2011, Samsung files lawsuit Central District Court Ruling, August 2012 Court delivers split decision – Cited 5 patent infringements by Apple Apple infringed 2 Samsung tech patents Samsung violated 1 Apple patent
  4. 4.  Tokyo – Samsung cited 2 infringements Claimed iPhone / iPad infringed patents Apple filed separate patent suits Court ruling – in favour of Samsun No violation of Apple patents Also awarded Samsung’s legal costs be reimbursed
  5. 5.  Düsseldorf – Court ruling, August 2011 Samsungs products infringed 2 Apple interface patents September 9, 2011, court ruling – Favor of Apple - Samsung infringed patents Sales ban on Samsung Galaxy Tablet
  6. 6.  Washington – August 24, 2012 verdict largely favoured Apple Samsung willfully infringed Apples design / utility patents Apple awarded $1.049 billion in damages Samsung awarded nothing in counter suit Apple filed request to stop all sales of Samsung products cited in violation of U.S. patents Case to be heard on December 6, 2012
  7. 7. • Overview – iPhone market share domination• Popular Brand Chart• RIM stock• Apple focus – on business consumer• iPhone stock• Rim losing customers
  8. 8. CoolBrands: Top 20 “Cool Brands”Rank 2012 20111 Apple Aston Martin2 YouTube Apple3 Aston Martin Harley-Davidson4 Twitter Rolex5 Google Bang & Olufsen6 BBC iPlayer BlackBerry7 Glastonbury Google8 Virgin Atlantic Ferrari9 Bang & Olufsen Nike10 Liberty YouTube11 Sony Alexander McQueen12 Bose Dom Perignon13 Haagen-Dazs PlayStation14 Selfridges Ray-Ban15 Ben & Jerrys Chanel16 Mercedes-Benz Nintendo17 Vogue Vivienne Westwood18 Skype Agent Provocateur19 Nike Tate Modern20 Nikon Maserati
  9. 9.  RIM stock now approximately $7.72/share Competition – increased number of players in market Innovation – new ideas help boost sale and entice consumers
  10. 10.  Apple’s I-phone appeals to business users Features Security Similarity
  11. 11.  Apple stock rises 2.4% after iPhone5 unveiled Apple represents 2/3 U.S. stock indexes Entire Nasdaq – up 1.4% Entire S&P 500 – up 1% Apple stock – approximately $681/share
  12. 12.  RIM – services mostly business consumer At expense of commercial consumers Canada – iPhone more popular than Blackberry RIM – loses 21% of customers Posts $125 million net loss last quarter Apple – picks up dropped Blackberry consumers
  13. 13.  We look forward to your questions / comments! Please use unique Twitter Hashtag – Iphone5406MKTG
  14. 14.  http://tinyurl.com/8f88sv3 http://tinyurl.com/ymm3nd http://tinyurl.com/9o2244o http://tinyurl.com/97qudks http://tinyurl.com/8zb5lrb http://tinyurl.com/9juuqe5 http://tinyurl.com/7tr6ahq http://tinyurl.com/8e56ydm http://tinyurl.com/8lufqbm http://tinyurl.com/8vt2okj
  15. 15. ARPAN K. DASOREST VESNA

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