Productizing innovation a startup view - presented at product professionals networking session in bangalore india

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Product Professionals July Networking Event in Bangalore, India hosted by Adaptive Marketing (www.adaptivemarketing.in)

Incubator, Angel Investor Ravi presented at the event

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Productizing innovation a startup view - presented at product professionals networking session in bangalore india

  1. 1. Productizing Innovation A Startup View
  2. 2. Idea Product I have this great IDEA ! Nobody ‘else’ has done this ! Differentiate Position
  3. 3. Oh, OK Validation All my friends / colleagues think this is a great product We are in ‘testing /free use’ stage Deploy in PROD Pay real money
  4. 4. Requirement Feature We are ‘gathering requirements’ We are meeting different customers Find real pain Be the need
  5. 5. Prioritize Focus on a SINGLE metric for success If you cannot grab attention in < 1 min DROP IT Easy to Sell Easy to Buy
  6. 6. Localize Markets react differently – find your niche Price, Collection Packaging / Bundle Perception Of Need Real Need
  7. 7. [email_address]

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