Pti case study

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Pti case study

  1. 1. PAKISTAN TEHREEK-E-INSAF Election Campaign 2013 – Case Study
  2. 2. Campaign Plan – Naya Fund Websites Campaign Target Facebook 46,000 Google 57,540 Rozee 2,500 Geo 4,250 Trbune 300,000 Pakwheels 250,000 Propakistani 150,000
  3. 3. Delivery Overview Websites Impressions Clicks CTR Facebook 42,345,931 289,440 0.68% Google 39,736,364 130,788 0.33% Rozee 1,113,822 2,590 0.23% Geo 690,595 4,473 0.65% Trbune 289,155 1,277 0.44% Pakwheels 200,930 636 0.32% Propakistani 109,248 402 0.37%
  4. 4. Clicks 289,440 130,788 2,590 4,473 1,277 636 402 2,315 Facebook Google Rozee Geo Trbune Pakwheels ProPakistani
  5. 5. Top Portals Performance 42.35 39.74 1.11 0.69 0.29 0.20 0.11 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 45.00 Facebook Google Rozee Geo Trbune Pakwheels ProPakistani ClickRate(%) Impressions(Millions) Top Portals by Impressions Impressions Click Rate (%)
  6. 6. Result Parameters  Total  84,486,045 Impressions  Total  429,606 Clicks  eCPM  USD 0.52  eCPC  USD 0.10  Average CTR  0.43%
  7. 7. Planned Vs. Achieved Impressions Trbune Pakwheels ProPakistani Impressions Planned 300,000 250,000 150,000 Impressions Achieved 289,155 200,930 109,248 300.00 250.00 150.00 289.16 200.93 109.25 0 50 100 150 200 250 300 350
  8. 8. Planned Vs. Achieved Clicks Facebook Google Rozee Geo Clicks Planned 46,000 57,540 2,500 4,250 Clicks Achieved 289,440 130,788 2,590 4,473 46.00 57.54 2.50 4.25 289.44 130.79 2.59 4.47 0 50 100 150 200 250 300 350
  9. 9. Funds Received - Analytics Data 3,785,000 566,000 312,500 340,500 554,000 515,000 423,500 1,129,500 1,448,500 791,000 474,000 848,000 1,561,500 616,5002,747,000 740,000450,500 1,322,500 5,952,500 1,390,000 1,388,000 1,345,000 2,222,500 2,047,500 16-Apr-13 17-Apr-13 18-Apr-13 19-Apr-13 20-Apr-13 21-Apr-13 22-Apr-13 23-Apr-13 24-Apr-13 25-Apr-13 26-Apr-13 27-Apr-13 28-Apr-13 29-Apr-13 30-Apr-13 1-May-13 2-May-13 3-May-13 4-May-13 5-May-13 6-May-13 7-May-13 8-May-13 9-May-13
  10. 10. PAKISTAN TEHREEK-E-INSAF Go & Vote
  11. 11. Campaign Plan – Go & Vote Websites Campaign Target Facebook 46,160 Clicks Google 60,000 Clicks Yahoo 7,000,000 Impressions Jang 100,000 Impressions Rozee 75,000 Impressions Express 75,000 Impressions Geo 75,000 Impressions Pak Wheels 75,000 Impressions Brecorder 75,000 Impressions
  12. 12. Delivery Overview Websites Impressions Clicks CTR Facebook 31,454,845 483,234 1.50% Google 15,118,268 49,655 0.33% Yahoo 3,649,372 11,022 0.30% Jang 103,392 603 0.58% Rozee 78,198 94 0.12% Express 73,734 139 0.19% Geo 73,604 421 0.57% Pak Wheels 57,023 184 0.32% Brecorder 55,059 254 0.46%
  13. 13. Clicks 483,234 49,655 11,022 603 94 139 421 184 254 859 Facebook Google Yahoo Jang Rozee Express Geo Pak Wheels Brecorder
  14. 14. 31.45 15.12 3.65 0.10 0.08 0.07 0.07 0.06 0.06 0.00 0.00 0.00 0.01 0.01 0.01 0.01 0.01 0.02 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 Facebook Google Yahoo Jang Rozee Express Geo Pak Wheels Brecorder ClickRate(%) Impressions(Millions) Top Portals by Impressions Impressions Click Rate (%)
  15. 15. Result Parameters  Total  50,663,495 Impressions  Total  545,606 Clicks  eCPM  USD 0.59  eCPC  USD 0.05  Average CTR  0.49%
  16. 16. Planned Vs. Achieved Impressions Yahoo Jang Rozee Express Geo Pakwheels Brecorder Impressions Planned 7,000,000 100,000 75,000 75,000 75,000 75,000 75,000 Impressions Achieved 3,649,372 103,392 78,198 73,734 73,604 57,023 55,059 7,000.00 100.00 75.00 75.00 75.00 75.00 75.00 3,649.37 103.39 78.20 73.73 73.60 57.02 55.06 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
  17. 17. Planned Vs. Achieved Clicks Facebook Google Clicks Planned 46,160 60,000 Clicks Achieved 483,234 49,655 46.16 60.00 483.23 49.66 0 100 200 300 400 500 600
  18. 18. Twitter Promoted Account 25,000 Impressions, 1,316 Follows Promoted Tweets 323,000 Impressions, 40,000 Engagement
  19. 19. THANK YOU

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