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Idea to
                                Delivery
                      app development in 2012

                    Adam Wiggins
                    Waza, January 2012

Friday, January 13, 2012
Friday, January 13, 2012
Technique




Friday, January 13, 2012
Friday, January 13, 2012
Small sharp tools




Friday, January 13, 2012
Richard Feynman



               Murray Gell-Mann




Friday, January 13, 2012
“                     The Feynman Problem-Solving
                      Algorithm:




Friday, January 13, 2012
“                     The Feynman Problem-Solving
                      Algorithm:
                      (1) Write down the problem.




Friday, January 13, 2012
“                     The Feynman Problem-Solving
                      Algorithm:
                      (1) Write down the problem.
                      (2) Think very hard.




Friday, January 13, 2012
“                     The Feynman Problem-Solving
                      Algorithm:
                      (1) Write down the problem.
                      (2) Think very hard.




                                                                         ”
                      (3) Write down the answer.
                                      - Murray Gell-Mann

 http://quotations.tastefulwords.com/murray-gell-mann/the-feynman-problem-solving-algorithm/

Friday, January 13, 2012
Where can we
                           look for new
                           techniques?


Friday, January 13, 2012
Zoom out




Friday, January 13, 2012
Idea to delivery




Friday, January 13, 2012
Friday, January 13, 2012
Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Programmer




         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
programmer
                           vs
              app developer

Friday, January 13, 2012
Breadth of
                           responsibility



Friday, January 13, 2012
Programmer




         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
App developer




         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
4 techniques
                from the last decade

                6 techniques
                of the emerging future


Friday, January 13, 2012
4 techniques
                           from 2000 - 2010



Friday, January 13, 2012
1. Agile




Friday, January 13, 2012
1. Agile
                 2. Software-as-a-service




Friday, January 13, 2012
1. Agile
                 2. Software-as-a-service
                 3. Web frameworks




Friday, January 13, 2012
1. Agile
                 2. Software-as-a-service
                 3. Web frameworks




Friday, January 13, 2012
1. Agile
                 2. Software-as-a-service
                 3. Frameworks




Friday, January 13, 2012
1. Agile
                 2. Software-as-a-service
                 3. Frameworks
                 4. Virtualization



Friday, January 13, 2012
1. Agile
                 2. Software-as-a-service
                 3. Frameworks
                 4. Virtualization Cloud



Friday, January 13, 2012
1. Agile
                 2. Software-as-a-service
                 3. Frameworks
                 4. Cloud



Friday, January 13, 2012
Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Agile              Framework        Cloud       SaaS



         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Agile              Framework        Cloud       SaaS



         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Scrum                     Rails         Heroku      URL



         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Agile
                           + Frameworks
                                 + Cloud
                                  + SaaS



Friday, January 13, 2012
The 2010s way for
                    app development



Friday, January 13, 2012
6 techniques
                           for 2012 and beyond



Friday, January 13, 2012
Technique 1




Friday, January 13, 2012
Technique 1
                 Deploy from day 1



Friday, January 13, 2012
Early development


         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Early development


         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Early development


         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
http://ruby.railstutorial.org/ruby-on-rails-tutorial-book




Friday, January 13, 2012
“                     Even at this early stage, we’re
                      already going to deploy our (still-
                      empty) Rails application to
                      production. This step is optional,
                      but deploying early and often
                      allows us to catch any deployment
                      problems early in our development
                      cycle.

Friday, January 13, 2012
The alternative—deploying only
                      after laborious effort sealed away
                      in a development environment—
                      often leads to terrible integration
                      headaches when launch time
                      comes.




Friday, January 13, 2012
The alternative—deploying only
                      after laborious effort sealed away
                      in a development environment—
                      often leads to terrible integration
                      headaches when launch time
                      comes.




Friday, January 13, 2012
Technique 1
                 Deploy from day 1



Friday, January 13, 2012
Technique 2




Friday, January 13, 2012
Technique 2
                 Continuous
                 deployment


Friday, January 13, 2012
Deploy schedules



Friday, January 13, 2012
Deploy schedules



Friday, January 13, 2012
Deploy on demand



Friday, January 13, 2012
Friday, January 13, 2012
Is continous
                       deployment real?



Friday, January 13, 2012
1.1 million deploys
                    to Heroku in the
                       last month


Friday, January 13, 2012
Technique 2
                 Continuous
                 deployment


Friday, January 13, 2012
Technique 3




Friday, January 13, 2012
Technique 3
                 Feature flags



Friday, January 13, 2012
http://code.flickr.com/blog/2009/12/02/flipping-out/




Friday, January 13, 2012
Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Decouple these


         Idea              Implementation   Deployment   Delivery




Friday, January 13, 2012
Friday, January 13, 2012
Deployed, but
                                inactive


Friday, January 13, 2012
Still the active
             path for all users
Friday, January 13, 2012
Activated for
                            some users


Friday, January 13, 2012
Activated for
                                all users


Friday, January 13, 2012
Dead code, now
             safe to remove
Friday, January 13, 2012
A
                 gradual &
                 granular
                 method for delivery


Friday, January 13, 2012
Technique 3
                 Feature flags



Friday, January 13, 2012
{sidebar}



Friday, January 13, 2012
Friday, January 13, 2012
Friday, January 13, 2012
We see
                 friction
                 across
                 1000s of apps

Friday, January 13, 2012
Trends



Friday, January 13, 2012
Principles



Friday, January 13, 2012
http://www.12factor.net/




Friday, January 13, 2012
{continue!}



Friday, January 13, 2012
Technique 4




Friday, January 13, 2012
Technique 4
                 Dev/prod parity



Friday, January 13, 2012
Development:
       SQLite

                             Production:
                           PostgreSQL

Friday, January 13, 2012
Development:
       SQLite
                           Uh oh.
                               Production:
                             PostgreSQL

Friday, January 13, 2012
Development and
                       production as
                     similar as possible


Friday, January 13, 2012
http://www.12factor.net/dev-prod-parity




Friday, January 13, 2012
Can we go further?




Friday, January 13, 2012
Virtual machines




Friday, January 13, 2012
http://railscasts.com/episodes/292-virtual-machines-
      with-vagrant?view=asciicast

      http://unfoldthat.com/2011/05/06/using-vagrant-for-
      your-django-development.html

      http://walkah.net/blog/why-vagrant




Friday, January 13, 2012
Technique 4
                 Dev/prod parity



Friday, January 13, 2012
Technique 5




Friday, January 13, 2012
Technique 5
                 Stay close to
                 production


Friday, January 13, 2012
Developers do
                             deploys


Friday, January 13, 2012
Helmuth von Moltke the Elder
Friday, January 13, 2012
“                         No battle plan survives
                           first contact with the
                           enemy.




Friday, January 13, 2012
                                   - von Moltke

                                               ”
“                         No code survives contact
                           with production load.




Friday, January 13, 2012
                                              ”
Your code in
                 development is
                 theoretical

Friday, January 13, 2012
Your code in
                 production is
                 reality

Friday, January 13, 2012
“                         Everyone has a plan 'till
                           they get punched in the
                           mouth.




Friday, January 13, 2012
                                 - Mike Tyson

                                                ”
Real user
              behavior
              will punch you in the
              mouth



Friday, January 13, 2012
Friday, January 13, 2012
Sword-in-the-bag
                            bug


Friday, January 13, 2012
Searching for the
                   answer in my code


Friday, January 13, 2012
Found the answer
                        by observing
                         production

Friday, January 13, 2012
Friday, January 13, 2012
Technique 5
                 Stay close to
                 production


Friday, January 13, 2012
Technique 6




Friday, January 13, 2012
Technique 6
                 Logs as event
                 streams


Friday, January 13, 2012
The pulse of your
                 application




Friday, January 13, 2012
http://www.12factor.net/logs




Friday, January 13, 2012
Everything that
                 your app is doing,
                 right now



Friday, January 13, 2012
Everything that
                 your app has done,
                 in the past



Friday, January 13, 2012
Log archival &
                            search tools



Friday, January 13, 2012
Papertrail
                 http://addons.heroku.com/papertrail




Friday, January 13, 2012
Friday, January 13, 2012
Loggly
                 http://addons.heroku.com/loggly




Friday, January 13, 2012
Friday, January 13, 2012
Ivory-tower
               thinking




Friday, January 13, 2012
More evidence,
                 less speculation



Friday, January 13, 2012
The evidence is in
                          your logs



Friday, January 13, 2012
Technique 6
                 Logs as event
                 streams


Friday, January 13, 2012
Recap



Friday, January 13, 2012
Deploy from day 1
                           early and often avoids
                           launch-day headaches




Friday, January 13, 2012
Continuous
            deployment
                      deploy on days 2, 3, and n



Friday, January 13, 2012
Feature flags

                                       decouple
                           deployment & delivery


Friday, January 13, 2012
Dev/prod parity

                            avoid those little
                           incompatibilities


Friday, January 13, 2012
Stay close to
            production
                           reality is production load
                              and real user behavior


Friday, January 13, 2012
Logs as event
            streams
                           an evidence-based
                                   approach


Friday, January 13, 2012
Call to action



Friday, January 13, 2012
?
             Are you a
             programmer
             or an
             app developer
Friday, January 13, 2012
Come out of our
                      programmer cave



Friday, January 13, 2012
Connect with our
                        code in the wild



Friday, January 13, 2012
Connect with our
                            users



Friday, January 13, 2012
Take responsibility
                 for idea to delivery


         Idea                      Delivery



Friday, January 13, 2012
Fin.
                 Adam Wiggins
                 @hirodusk
                 http://adam.heroku.com/

Friday, January 13, 2012

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Waza keynote: Idea to Delivery