Niagara is uniquely suited to Web 2.0 and social media
Yes, you can communicate with China, but one bad word about your product from across the world can severely damage your brand. What's that sound like? It like doing business in a small tight knit community.
Terry O&#x2019;Riley: implicit contract between advertisers and consumers - promises that advertisers must give you something in exchange for their imposition on your time, attention, and space. Entertainment, solution to problem, ENGAGEMENT. Compare to TV, radio, telemarketing.
Without wuffie you lose connections and any recommendations you make are seen as spam
Converse! Be a person! Ask open ended questions.
While SM is not a broadcast medium, having content helps keep interest.
Don&#x2019;t just get on the bandwagon. Does it make sense for your business? Is it where your customers are? Spend time researching before creating.
Watch people interact. Interact with the service as a person, with a personal account, before you do as a business.
Hustle takes time. Building rapport isn&#x2019;t instant or foolproof.
Cross promote across sites, in print. If you&#x2019;re not active on the service, it&#x2019;s as if you&#x2019;re not there. REAL TIME means revisit regularly.
Social networks change. Things you&#x2019;ll rely on change. You don&#x2019;t have the luxury of time to over strategize.
How do you measure ROI? Conversation is qualitative... what&#x2019;s quantitative? Be careful about &#x201C;friend counts&#x201D; count conversations. Tastemakers are valuable.
Niagara College Talk - April 1, 2010
business in a
Niagara is uniquely qualiﬁed for social
media / web 2.0
Small town rules
A single bad word from a tastemaker
hurts... just like in a small town
The "Mom and Pop" businesses in our
neighborhoods have always followed sound and
pragmatic business practices, rooted in developing,
maintaining and strengthening relationships with
customers... They listened to their customers and
used their suggestions to improve the business. They
provided great service and found ways to thank
their clientele. Social media is really nothing more
than the simple application of these business
practices in a digital form.
Manish Mehta - Dell
The Playing Field
You’re all just users, so go native and
respect the implicit contract - what do
you exchange for your imposition?
Without it you lose connections... any
recommendations you make are seen