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LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011


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These slides are from one of three presentations delivered on Thursday, September 22nd, 2011 at Liuna Gardens in Stoney Creek, Ontario as part of the EARN Bi-Regional Networking Day conference for individuals in the Niagara and Hamilton employment industry.

This presentation was prepared and delivered by Adam White of JMR Logics in Niagara Falls, Ontario.

Published in: Technology, Design, Business
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LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011

  1. 1. These slides are from one of three presentations delivered onThursday, September 22nd, 2011 at Luina Gardens in StoneyCreek, Ontario as part of the EARN Bi-Regional Networking Dayconference for individuals in the Niagara and Hamiltonemployment industry.This presentation was prepared and delivered by Adam White ofJMR Logics in Niagara Falls, Ontario.Any images from the original presentation which may have beenunder copyright have been removed from this version. Thispresentation itself is licensed under a Creative CommonsAttribution-ShareAlike 3.0 Unported License. -Adam White
  2. 2. If you’re looking for the source of many of these ideas I’d suggestthe following reading list:• “Crush It” by Gary Vaynerchuk• “The Thank You Economy” by Gary Vaynerchuk• “Unmarketing” by Scott Stratten• “The Whuffie Factor” by Tara Hunt• by Lewis Howes• “How to Win Friends & Influence People” by Dale Carnegie
  3. 3. As you know I consult and speak about social media and theInternet for a living and would love to talk to your company,organization, or industry group. Give me a call at 905-374-2878or email me at Cheers! -Adam Whitehttp://www.jmr.ca
  4. 4. Bi-RegionalNetworking Day
  5. 5. Wait... What’s LinkedIn Again?‣ The Professional Social NetworkIf the cocktail party’s on Twitter and the open house is on Facebook, LinkedIn’s the Chamber Business After 5.
  6. 6. Improve your search ranking‣ LinkedIn’s internal search is pretty basic‣ It can therefore be manipulated to your advantage
  7. 7. How does LinkedIn search work?‣ By default LinkedIn searches by “Relevance”It’s highly effected by what keywords you have in your profile.
  8. 8. People search Li by profession, locale‣ If you type in “Realtor Niagara” who comes up? Results are powerful as they also tell you how you’re connected
  9. 9. You want to show upfor relevant keywords ‣ What are your keywords? Your profession, city, major skills ‣ Ranking highly matters. People don’t want #594, they want first page results.
  10. 10. How do you manage search rankings?‣ Search is based on 5 key components of the profile.‣ Keywords are worked into these 5 areas.
  11. 11. 1. Your headline‣ Headline appears in search results below your name‣ Be specific, “executive director” or “president” means nothing.
  12. 12. 2. Current Work Exp.‣ Search terms are highlighted here when you search‣ Don’t “stuff” keywords but make it comprehensive.
  13. 13. 3. Past Work Exp.‣ Also shows up highlighted in search
  14. 14. 4. Summary‣ Long form paragraphs‣ Make it readable for humans but be mindful of keyword usage‣ Great place to for geography, associations and skills.
  15. 15. 5. Specialties
  16. 16. Other things matter... ‣ # of connections ‣ # of recommendations ‣ Connections with the person searching
  17. 17. At least at themoment, this works instantly. Try it.
  18. 18. LinkedIn Search Optimization1.Headline2.Current work experience3.Past work experience4.Summary5.Specialties
  19. 19. Your Public Profile Link‣ Default URL for your profile is ugly brad-childs/21/955/18b‣ adamvwhite
  20. 20. Why change your URL?‣ Shorter‣ Easier to share‣ Can be used in business contacts‣ It’s the nice clean result you want to show up in Google
  21. 21. Shortcuts Are Dangerous‣ Tools can automatically pull everything you post to Twitter or Facebook into your LinkedIn feed.‣ Don’t do this. Auto-posting is not conversation!
  22. 22. Smart Shortcuts
  23. 23. Smart Shortcuts‣ Use a multiple-account management tool like HootSuite or TweetDeck or Seesmic but ONLY if you swear not be evil.‣ Think before cross posting.
  24. 24. Promote to Groups‣ You are able to join up to 50 groups on LinkedIn.‣ When you share a piece of content on LinkedIn you can push it out to Groups
  25. 25. Why share to groups? ‣ All members of the group will see the content in a summary email the next morning. ‣ Better than email lists since those are often less targeted.
  26. 26. Why share to groups?‣ The shared post is not sent to their LinkedIn inbox but their email inbox‣ Better chance of getting around spam filters with LinkedIn than you are running your own mailing list.
  27. 27. How to do it?
  28. 28. Write your update
  29. 29. Attach link & post
  30. 30. Click “Share”
  31. 31. Do this tactfully‣ Don’t spam‣ Post only to relevant groups. Don’t abuse a good thing or you’ll make people numb to your updates
  32. 32. What groups should I join?
  33. 33. Q&A