Set expectations. Not going to walk out here on Tuesday night with an e-commerce website and even if you did, you wouldn&#x2019;t be any better or worse off. Small guys have all the free tools to compete with big guys... it&#x2019;s all about passion and hustle now, not money.
Hosted services like YouTube provide what once took expensive video hosting
Think about buying a car.
Standing in a store, you look up the price.
Look at Yahoo and compare to Google
Don&#x2019;t talk about music, don&#x2019;t talk about Jazz, don&#x2019;t talk about Chicago jazz: talk about underground Chicago jazz.
Tomorrow we&#x2019;ll talk about advertising specifically
Payment card industry. Talk about this a lot tomorrow
Do you have an
Your ﬁrst step is to ﬁnd out what’s out
there. Even if you don’t have a
website there may be content.
Search the predominant search engine
for your professional name.
What to search for:
adam white adam white jmr
“adam white” “adam white” jmr
“adam white” niagara adam white niagara
If your brand is generic you will want
to try several search strategies.
Flesh Out Your
Many business directories exist and
most are pre-populated with basic
business data. Claim them and ﬁll
them in with logos and links.
Search YouTube. It’s the #2 overall
search engine, before Yahoo, Bing or
Google Places is their free local
business listing service linked to their
maps. You can add content to your
Personal Information Protection and
Electronic Documents Act
Collected information must be...
• Collected for identiﬁable purposes with consent
• Used and disclosed only for that reason
• Accessible or inspection and correction
In Canada people who create
original works automatically have
copyright protection. If you collect
user data on your website spell it out.
Is a document hosted on your website
detailing what you do with
information and what your users
consent to. Not legally enforceable
as a contract, but useful for certain
regulations that require you to post
Trademark rights are acquired by use.
Registering with Canadian Intellectual
Property Ofﬁce (CIPO) helps.
Domain names should not violate the
trademark of another business. Your
name should not include the name of
Data Security Standard which
governs how you handle credit card
data and encryption. You are liable
for any lost data.
Don’t Reinvent The
Use an established e-commerce
solution. Let that company handle all
the rules and regulations, you don’t
have the time or skills in house.
HST would apply, at the very least, if
selling within Ontario and regional
taxes would likely apply selling to
Canada. Not so the US. Consult with
the CRA and a tax lawyer.
You are subject to the laws in the
jurisdiction in which you sell your
products. Privacy regulations cross
borders matter if you operate in those
Generally if you need one ofﬂine to
sell abroad, you’ll need one online.
Check with Foreign Affairs and
International Trade Canada
A document for the sake of your users
which details how you’ll use their
information. You need to establish
their trust before they hand over