0859144 lululemon

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My presentation will be about lululemon athletica and how it succeeds in being a brand with quality athletic apparel that promotes healthy, positive living. I will focus on the company’s manifesto, their main focus, and the culture they have created.

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0859144 lululemon

  1. 1. Lululemon Behind the Brand www.photobucket.com
  2. 2. Overview <ul><li>- The lululemon symbol - </li></ul><ul><li>- What is lululemon? - </li></ul><ul><li>- Luon fabric - </li></ul><ul><li>- The lululemon mantra - </li></ul><ul><li>- lululemon’s manifesto - </li></ul><ul><li>Meaning of the manifesto - </li></ul><ul><li>- Where to buy lululemon - </li></ul>
  3. 3. www.lululemon.com
  4. 4. What is lululemon ? <ul><li>lululemon is an athletic apparel store that specializes in comfortable, quality clothing, specifically designed for an active lifestyle. They’ve developed a cult-like following among athletes with their educated sales representatives, enlightening manifesto, and their positive outlook on life. </li></ul>www.waylandwellness.com
  5. 5. Luon lululemon’s signature fabric <ul><li>Made up of 86% nylon and 14% Lycra, lululemon’s signature fabric is sweat-wicking, pre-shrunk, and comfortable – perfect for every kind of workout. </li></ul>www.getoutdoors.com
  6. 6. The lululemon Mantra Lululemon’s mission is to “provide components for people to live a longer, healthier and more fun life.” Their vision of the company is to “elevate the world from mediocrity to a place of greatness.” www.photobucket.com
  7. 7. www.lululemon.com
  8. 8. Meaning of the Manifesto The company’s manifesto, imprinted on all of their shopping bags, is probably the most well-known association with lululemon. With quotes such as “That which matters the most, should never give way to which matters the least” and “Your outlook on life is a direct reflection of how much you like yourself”, create positive conversation amongst lululemon fans and also those unbeknownst to the brand. The lululemon manifesto is a pro-life, pro-health, and pro-happiness statement that is a true reflection of what the company strives to be. www.photobucket.com
  9. 9. Where to buy lululemon <ul><li>lululemon is quickly expanding all across the globe. Currently, they have 7 stores in Australia, 43 in Canada, 1 in China, and 69 in the United States. There are also many new stores set to open in the following year, yet again adding to their ever-growing empire. </li></ul>
  10. 10. References www.lululemon.com www.google.ca/images www.photobucket.com www.lululemon.com

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