1. The Changing Face of East
Somerville
Photos by
Adam Vaccaro

2. East Broadway’s
New Brand
Brand attributes: Logo courtesy of East Somerville Main Streets
•Safe •Tagline emphasizes East
•Independent Broadway as a corridor,
•Diverse distinct from
•Traditional Somerville’s square-based
•One-of-a-kind business districts.
•Honest •New brand meant to
•Authentic encourage visitors and
•Affordable residents to adopt new
•Evolving perspective of East
•Real People Broadyway area.
•Vibrant
•Walkable
Provided by East Somerville Main Streets

3. East Broadway Streetscape
Today.
•Work will extend
from Autumn Street
intersection to
the Boston border.

4. East Broadway Streetscape
Future.
Plans:
•Extend sidewalks on
both sides.
•Add bike lanes.
•Add benches,
trees,bike racks.
•One lane of traffic
on either side.
•Open spaces,in-
cluding plaza in
front of library.
“We’re giving the sidewalks back to the people.”
--Carrie Dancy, ESMS director

5. New Harris
Park
Today.
•The new location is a
block-and-a-half closer
to Broadway, at 15-25
Cross St. East.
•The original Harris
Park is located
adjacent I93 and Rt.
28, limited to a
basketball court and
a playground.

6. New Harris Park
Future.
Park features:
•Movie screening
•Slides
•Swings
•Toddler play area
•Bocce court
•Community seating
•Tree canopy
•Bike racks
•Community garden
•Safety surfacing
•Water play structure
Illustration courtesy of the City of Somerville.