How to Attract Investors, for Mobile Content and other Entrepreneurs

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For start-up and early stage technology companies - tips and guidelines for attracting early stage investors such as angel investors, professional & high-net worth individuals, and sometimes venture capitalists. Maximising your chances of success. A presentation by Walter Adamson adamson@digitalinvestor.com.au to the Mobile Content Australia conference in March 2007 in Sydney, Australia.

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How to Attract Investors, for Mobile Content and other Entrepreneurs

  1. 1. Attracting Investment for Mobile Content Projects Maximising your Chances of Success Walter Adamson Digital Investor & i-mode Content Forum www.imodestrategy.com adamson@digitalinvestor.com.au Mobile Content Australia Summit 2007 March 2007
  2. 2. Contents 12 / 6 / 3 rule: • “Surprise me” me” • The pitch • It’s about their money It’ Tips Contact adamson@digitalinvestor.com.au Contact: Slide 2
  3. 3. The “surprise me” factor bored: The VCs get bored • 100 strike-outs between home runs • Be global be new be exciting • Create competition between funders eg Skype Contact adamson@digitalinvestor.com.au Contact: Slide 3
  4. 4. The Pitch – Opening Move worthwhile: Start by showing its worthwhile • The Market – How big it is – How fast it is growing Contact adamson@digitalinvestor.com.au Contact: Slide 4
  5. 5. The Pitch – Mid-game It’ It’s about you you: • Your Offer and Technology Advantage - IP, sustainability • Why people will Buy it and How (direct, indirect, margins) • The Team and their ability to deliver Contact adamson@digitalinvestor.com.au Contact: Slide 5
  6. 6. It’s about THEIR Money It’s THEIR livelihood that interests them: It’ them • The Ask, and the Payback for the investors • How you're going to Spend the money and how the VCs can Control it • The Risks and your Mitigation • The Financials Contact adamson@digitalinvestor.com.au Contact: Slide 6
  7. 7. Tips • On Your Feet • The Inventory – Preparation • Get Help • The Valuation Contact adamson@digitalinvestor.com.au Contact: Slide 7
  8. 8. Tips – On Your Feet • Don’t tell them its unique • Do explain how you are going to succeed when you get less money and everything takes more time than you imagined - the Last Man Standing Strategy. Strategy • Do give them some time back Contact adamson@digitalinvestor.com.au Contact: Slide 8
  9. 9. Tips - The Inventory pitch: You need more than the pitch 1. Business Plan & Strategic Growth Plan 2. Valuation Model 3. Investor Memorandum Investor Presentation – the pitch 4. Contact adamson@digitalinvestor.com.au Contact: Slide 9
  10. 10. Tips - Get Help don’ teeth: You don’t pull your own teeth • This is a specific discipline • Hawking yourself leads to soiled goods • There are experts with a track record eg. BSI www.bsi.com.au Investor Forum Contact adamson@digitalinvestor.com.au Contact: Slide 10
  11. 11. Tips - The Valuation negotiation: The valuation is a negotiation • Not an accounting exercise • Key is market validation & the valuation model • Be realistic & know the jargon Pre- Pre-money Valuation Post- Post-money Valuation Value % Value % Owners $1.00m 80% Owners $750,000 75% Investor $250,000 20% Investor $250,000 25% Total $1.25m Total $1.00m Contact adamson@digitalinvestor.com.au Contact: Slide 11
  12. 12. Contact Walter Adamson Digital Investor Pty Ltd adamson@digitalinvestor.com.au m: 0403 345 632, Skype: walter www.digitalinvestor.com.au Contact adamson@digitalinvestor.com.au Contact: Slide 12

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