TDC World SME Expo 20081210

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The presentation was given by Matthew Kwan, Principal Consultant of Adams Company Limited during Hong Kong Trade Development Council - World SME Expo: e-Marketing Symposium. This wonderful presentation amazed over 200 SME business owners and managers in the annual trade show.

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TDC World SME Expo 20081210

  1. 1. The 8th HKTDC World SME Expo e-Marketing Industry Meet Symposium Matthew Kwan Principal Consultant Adams Company Limited December 10, 2008 Maximizing Return On Investment with e-Marketing
  2. 2. e-Marketing 成功與失敗 ! <ul><li>Don’t fool yourself by clicks & Impressions ! </li></ul>Clicks Calls ! 最重要是
  3. 7. IDEAL* Summary 總結及回應 <ul><li>I – Identify Your Customers 對準目標 </li></ul><ul><li>D – Decide Your Budget 確立預算 </li></ul><ul><li>E – Experiment Your Options 勇於嘗試 </li></ul><ul><li>A – Assess Your Results 評核結果 </li></ul><ul><li>L – Leverage Others 以力打力 </li></ul>* Source: Maximizing dollars on Web marketing – SME primer by Matthew Kwan 2007 on http://adamshk.blogspot.com
  4. 8. Thank You! Enquiries [email_address] www.adamshk.com +852 2723 9977

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