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抓緊市場先機研討會   走在最前.尋找市場先機.成逆市奇葩 2009 年 4 月 3 日
研討會 內容 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
新科技開發市場策略 Matthew Kwan Principal Consultant Adams Company Limited
Broadband Access   194 萬 * Household with Broadband   77.4%* *Source: Dec 2008 http://www.ofta.gov.hk/en/datastat/key_stat.html
Internet use continues to rise and maintains its 3 rd  ranking media position in Hong Kong
Computer Screens are Best for Attracting Attention Base: All respondents aged 15-24  Universe (Sample): 10,867,500 (7,130) Q. Considering the way you use the following medium, for most of the time, how much attention do you pay to each?  Source: Synovate Young Asians Survey 2007 Attention level paying to each medium (%) 100%
重溫   Return On Investment Top Line Sales Bottom Line Costs/Expenses ROI Profit/Margin
Sales  搵生意… .Costs?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussions, Blogs,  Social Applications ,[object Object],[object Object],[object Object],*All names & brands are property of their respective owners
 
 
e-Marketing 成功與失敗 ! ,[object Object],Clicks  Calls ! 最重要是
成功何求 : 三大要素 Sales Oriented 有冇生意先 ? Community  Building 是否擴展 支持網 ? Affiliated  Websites 是否建立 友好連結 ?
網站取勝的關鍵 :  4C C ustomer Oriented C ontextual Content C ommunity C all to  Action
*All names & brands are property of their respective owners
Summary ,[object Object],[object Object],[object Object],[object Object]
Thank You! Enquiries [email_address] +852 2723 9977 For more details, please visit www.adamshk.com blog.adamhk.com e-campaign.blogspot.com

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Market Opportunity Seminar 20090403

  • 1. 抓緊市場先機研討會 走在最前.尋找市場先機.成逆市奇葩 2009 年 4 月 3 日
  • 2.
  • 3. 新科技開發市場策略 Matthew Kwan Principal Consultant Adams Company Limited
  • 4. Broadband Access 194 萬 * Household with Broadband 77.4%* *Source: Dec 2008 http://www.ofta.gov.hk/en/datastat/key_stat.html
  • 5. Internet use continues to rise and maintains its 3 rd ranking media position in Hong Kong
  • 6. Computer Screens are Best for Attracting Attention Base: All respondents aged 15-24 Universe (Sample): 10,867,500 (7,130) Q. Considering the way you use the following medium, for most of the time, how much attention do you pay to each? Source: Synovate Young Asians Survey 2007 Attention level paying to each medium (%) 100%
  • 7. 重溫 Return On Investment Top Line Sales Bottom Line Costs/Expenses ROI Profit/Margin
  • 8.
  • 9.
  • 10.  
  • 11.  
  • 12.
  • 13. 成功何求 : 三大要素 Sales Oriented 有冇生意先 ? Community Building 是否擴展 支持網 ? Affiliated Websites 是否建立 友好連結 ?
  • 14. 網站取勝的關鍵 : 4C C ustomer Oriented C ontextual Content C ommunity C all to Action
  • 15. *All names & brands are property of their respective owners
  • 16.
  • 17. Thank You! Enquiries [email_address] +852 2723 9977 For more details, please visit www.adamshk.com blog.adamhk.com e-campaign.blogspot.com