Adam Park on Web 2.0

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With more than a decade's experience with the information technology industry, Adam explains what's driving the new culture of sharing. Sharing, reuse, and collaboration--all key elements in Web 2.0.

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Adam Park on Web 2.0

  1. 1. Web 2.0 Culture of sharing and four drivers that shape the new web Seoul, Korea June 2007 Adam P. Park email: adam.p.park@gmail.com blog: adampark.bloter.net
  2. 2. Individual v. Collective Intelligence What’s possible with the help of the Web <ul><ul><li>Springnote http://www.springnote.com/images/share/swf/springnote_movie_big.swf </li></ul></ul>
  3. 3. The “You” Era Prosumers: Consumers as producers of content
  4. 4. Time Person of the Year 2006 It’s You! Source: http://hello.eboy.com/eboy/wp-content/uploads/shop/EBY_FooBar_35t.png
  5. 5. The best thing about Web 2.0 It makes people think Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html Real knowledge and understanding is the product of a co-creation.
  6. 6. Web 2.0 Meme Map By Tim O’Reilly
  7. 7. A Web 2.0 by any other name Contemporary social, business, technology trends Source: Outsmart Weblog: smarter by design - http://blog.getoutsmart.com/archives/2006/08/09/a-web-20-by-any-other-name/
  8. 8. Web 2.0 Technology in Action A sneak preview of what’s possible with the new Web <ul><li>The Web as an Application Platform </li></ul><ul><ul><li>HousingMaps http://www.housingmaps.com/ </li></ul></ul><ul><li>The Participatory (Read-Write) Web </li></ul><ul><ul><li>Wikis in Plain English http://www.youtube.com/watch?v=-dnL00TdmLY </li></ul></ul><ul><ul><li>Bloter.net http://adampark.bloter.net/ </li></ul></ul><ul><li>Relevant and Empowering </li></ul><ul><ul><li>Google Reader (RSS), digg, del.icio.us http://www.google.com/reader/view/ </li></ul></ul><ul><li>Rich User Experience </li></ul><ul><ul><li>Goowy http://www.goowy.com/index.aspx </li></ul></ul><ul><ul><li>Panic Goods http://www.panic.com/goods/ </li></ul></ul><ul><li>Digital Self Expression </li></ul><ul><ul><li>YouTube, MySpace, Flikr </li></ul></ul><ul><li>Social Affiliation </li></ul><ul><ul><li>Xing, LinkedIn, Friendster </li></ul></ul>
  9. 9. Culture of Sharing Sharing is everywhere
  10. 10. Culture of Sharing Sharing what you have via Web
  11. 11. Culture of Sharing Sharing what you know via Web
  12. 12. Culture of Sharing Sharing what you do via Web
  13. 13. The Four Drivers, or 4F’s Fun (Expression)
  14. 14. The Four Drivers, or 4F’s Fame (Reputation, Attention)
  15. 15. The Four Drivers, or 4F’s Fortune (Money, Value Add)
  16. 16. The Four Drivers, or 4F’s Fast Innovation (Time)
  17. 17. The Long Tail Marketplace Where You Can Get Exactly What You Want
  18. 18. Experience Economy It’s Not Just About Cakes, But About Birthday Parties! ILLUSTRATION: ELWOOD SMITH
  19. 19. Real Time Enterprise A Reincarnation of Virtual Corporation
  20. 20. Fast Innovation, Open Innovation Connecting the Dots: Collaboration and Reuse
  21. 21. The Next Web, or Web 2.0 Being Open, Platform for Participation, Sharing
  22. 22. WIKINOMICS How Mass Collaboration Changes Everything <ul><ul><li>Being open </li></ul></ul><ul><ul><li>Peering </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Acting globally </li></ul></ul>
  23. 23. The CIO Dilemma Innovation without Disruption – a Pipe Dream?
  24. 24. Enabling Richer Outcomes Traditional Software v. Enterprise Web 2.0 Source: Dion Hinchcliffe’s blog on ZDNet
  25. 25. Evolution of Business IT Future is where IT and ICT converges via Web 2.0 <ul><li>Fledgling IT </li></ul><ul><li>Custom Development </li></ul><ul><li>Laissez-faire development </li></ul><ul><li>Incompatible </li></ul><ul><li>Unable to view real-time status </li></ul><ul><li>Standard IT </li></ul><ul><li>Integrated Applications </li></ul><ul><li>Deploy packaged business apps </li></ul><ul><li>Implement best practices </li></ul><ul><li>Focus on internal integration </li></ul><ul><li>Empowering IT </li></ul><ul><li>Platform for Higher Value </li></ul><ul><li>Adopt services platform </li></ul><ul><li>Extend integration / collaboration </li></ul><ul><li>Focus on differentiation </li></ul>Use Value Integrate Develop Technology / Tools Applications Platform
  26. 26. The best thing about Web 2.0 It makes people think Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html Real knowledge and understanding is the product of a co-creation.
  27. 27. Web 2.0 Culture of sharing and four drivers that shape the new web Seoul, Korea June 2007 Adam P. Park email: adam.p.park@gmail.com blog: adampark.bloter.net

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