Plastic packaging market trends and forecasts


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An overview of plastic packaging markets to 2016, including trends, material developments, forecasts and technology analysis

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Plastic packaging market trends and forecasts

  1. 1. Pira Futures Forecast – plastic packaging<br />Pira Packaging Summit, Nice, France, 3-4 October 2011<br />Adam Page, Business Manager, Reports and Consultancy, Pira International<br />Pira International, Cleeve Road, <br />Leatherhead, Surrey, KT22 7RU<br /><br />+44 (0)1372 802000<br />
  2. 2. Agenda<br />Plastic’s share of the market<br />Rise of Bioplastics<br />Flexible packaging<br />Rigid packaging<br />Beer in PET<br />Sustainability<br />Outlook<br />
  3. 3. Plastic’s Share of the Market<br />3<br />Source: Pira International Ltd<br />
  4. 4. Plastic’s Share of the Market<br />Source: Pira International Ltd<br />4<br />
  5. 5. Rise of bioplastics<br />xxxxxxxxxx:<br />xxxxxxxxxxx<br />The Rise of Bioplastics<br />5<br />
  6. 6. The Rise of Bioplastics<br />Retail and foodservice trays and containers are the largest single pack type for bioplastic packaging, followed by flexible film.<br />Flexible packaging to take a growing share of the bioplastic packaging market over the next five to ten years. <br />Demand will be driven by the commercialisation of bio-derived PE and PHA, and the wider availability and improved properties for biaxially oriented PLA (BOPLA) film.<br />Other factors:<br />Green consumers<br />New production capacities <br />Price and availability of crude oil<br />Government initiatives<br />Composting infrastructure<br />6<br />
  7. 7. 7<br />Flexible Packaging<br /> Flexible packaging is replacing traditional pack types such as metal cans, glass and plastic bottles<br />
  8. 8. Flexible packaging trends<br />Source: Pira International Ltd<br />8<br />
  9. 9. Brand owner perceptions<br />Versatility<br />Comparative low cost<br />Potential for innovation/replacement<br />Lighter weight pack format <br />Need for barrier<br />9<br />
  10. 10. End-use trends<br />Highest growth:<br />Meat, fish & poultry<br />Chilled food<br />Fresh fruit & vegetables<br />10<br />
  11. 11. End-use trends<br />Source: Pira International Ltd<br />11<br />
  12. 12. Material trends<br />High polymer prices - driver for customers demanding even thinner films <br />Flexible plastics substituting paper and aluminium foil in some applications<br />Highest forecast growth rates for higher-barrier plastics such as BOPET, EVOH and PA <br />12<br />
  13. 13. Geographic trends<br />Asia is the fastest-growing market for consumer flexible packaging, with a forecast CAGR for 2011-16 of 7.9%.<br />13<br />
  14. 14. 14<br />Rigid Packaging<br />Rigid packaging growth lies in new categories - food, personal care, etc. - and improving barrier properties<br />
  15. 15. Rigid packaging trends<br />Source: Pira International Ltd<br />15<br />
  16. 16. Brand owner perceptions<br />PET – huge success story<br />PET has excellent performance properties such as good transparency and its resistance to breaking (unlike glass)<br />Rigids have high level of penetration in key end-use sectors including soft drinks, fresh foods and non-food sectors, such as household care, personal care and healthcare products<br />High penetration in the advanced industrial countries of Western Europe, North America and Japan<br />16<br />
  17. 17. End-use trends<br />Plastic bottles have achieved a high penetration for carbonated soft drinks and mineral water<br />Technology developments are paving the way for rigid plastic packaging in other drinks, including juices, sports and energy drinks, RTD teas and alcoholic drinks<br />17<br />
  18. 18. Huge potential for beer in PET – but will consumers will accept it?<br />18<br />
  19. 19. Beer in PET<br />Exciting opportunity for brewers and brand owners<br />lighter in weight than competing pack types<br />can be further light-weighted <br />like glass and cans, PET bottles can also be recycled <br />Drivers<br />growing events market<br />faster growth in off-trade beer sales<br />developing barrier technologies<br />emerging markets: opportunities to influence consumption behaviours, rather than battle with established consumer attitudes such as glass is best<br />19<br />
  20. 20. Beer in PET<br />Global PET beer bottle consumption by geographic region, (millions of bottles)<br />Source: Pira International Ltd<br />Main advantages of using PET bottles for beer<br />20<br />
  21. 21. What’s holding back beer in PET?<br />Note: a score of 1 = unimportant, 2 = not very important, 3 = fairly important, 4 = important, 5 = very important<br />Source: Pira International Ltd<br />21<br />
  22. 22. Material trends<br />PET has overtaken PE as the leading polymer for rigid packaging <br />Bioplastics and barrier polymers such as EVOH are gaining market share<br />PET and PE dominate blow moulding<br />Injection moulding is dominated by PP<br />22<br />
  23. 23. Geographic trends<br />Asia overtakes both North America and Western Europe - one-quarter of world market tonnage<br />Emerging and developing countries of Asia, Central & Eastern Europe, South & Central America and the Middle East & Africa will be the main growth drivers <br />23<br />
  24. 24. Lightweighting<br />Average weight of a single serve 500ml PET still water bottle had declined by 26.7% to 13.83grs over the 2000 to 2008 period*<br />* Source: International Bottled Water Association<br />24<br />
  25. 25. Sustainable packaging<br />25<br />
  26. 26. Recycling<br />The overall recycling rate for plastics is generally considerably smaller than the rate for metals, glass and paper.<br />shorter history of plastics recycling;<br />established recycling infrastructure for metals, glass and paper;<br />complexity in recycling plastics due to the necessity for separating plastics of different types<br />26<br />
  27. 27. Outlook for Plastic Packaging<br />Higher growth than overall packaging market<br />Bioplastics – disruptive technology<br />Barrier, lightweighting issues remain important<br />New markets – beer in PET?<br />27<br />
  28. 28. Thank you for listening.<br />Adam Page<br />Business Manager, Reports and Consultancy<br />Pira International<br />+44 (0) 1372 802 113<br /><br />
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