Good morning, Today we will cover the benefits of perusing social media as a marketing strategy, why you want to invest in social media marketing, and where to begin.
The percentage of adults that use social media in the United States alone has increased exponentially over the last 5 years. In 2005, only 8% of adults in the US used any type of social media to network with friends, family, and more importantly, businesses. Look ahead to 2011 where 65% of adults used some type of social media. More and more people are turning off their televisions, and turning on their computers to check Facebook, and Twitter. There is a golden opportunity to reach out to millions and millions of customers that were previously unreachable.
It is estimated that the use in social media will continue to grow of the next 4 years. Between March 2012 and December 2017, there is an estimated 4.5 billion users to all social media. To not use social media as a marketing strategy is a missed opportunity to reach out to millions of consumers and talk about your products and services. If your customer service is top notch, the consumers will do your marketing for you. Each positive experience posted on social media sites will instantly be available to thousands of people.
Social media has many benefits to your company. First and foremost generated exposure. You are able to reach out to more potential customers using social media then you would using traditional advertisement strategies. In addition to the extra exposure, you will receive more traffic to your web site when customers go to see what you are all about. This will turn them on to other products and services that you offer. Other businesses will find you on social media as well, seeking you out over your competitors that may not have jumped on the social media bandwagon yet.
In order to star the process it is important to get testimonials from existing customers. These testimonials can be posted to your Facebook or Twitter page. This shines a light on your company and highlights your customer service. As more stories are told, then more likely new customers will want to purchase from you. These new customers will post their own stories on their social media sites, reaching out to their friends and families, driving more customers back to you for their IT needs.
In closing, social media is not going away, and if you chose not to take advantage of it now, your competitors will. This will put your business behind, and it will take more resources to catch up to your competition. The benefits of extra traffic and exposure far out weigh the resources to allow our firm to manage your social media marketing. Thank you for your time this morning.
Weglage, Sean “How IT Professionals are using Social Media – And How Marketers Can Join The Conversation” Retrieved from http://marketing.computerworld.com/ITW_WP_Social_Engagement.pdf
Social Media: Should you invest in a new marketing
Social Media users have expanded over the past 10 years.
The emergence of social media altered how IT professionals interact not only
with customers, but with peers as well. In the past the only way an IT
professional could interact with his peers were primarily at association events or
other conferences. While these meetings were often informative, they
happened far too infrequently.
Today with social media, these IT professionals can interact with their peers,
clients, and potential customers with ease. This allows for information to be
shared much quicker and efficiently then before.