BBC and Channel 4 ResearchThe BBC is one of the largest television companies in the world, formally known as theBritish Broadcasting Company there aim is to inform, educate and entertain viewers.
The BBC has a massive range of TV shows ranging from Top Gear to Planet Earth, and it isevident when you watch these two TV shows that they are to particularly good at informingand entertaining. As a group researching the BBC we found that there target audience isincredibly broad for instance I watch Top Gear at the age of 18 and I also no my dad andgranddad also watch it, This trend is the same with documentaries such as Planet Earth andLouis Theroux.
The BBC originally formed in 1934 meaning that they have a massive amount of knowledgein the media, to keep on top of media trends the BBC has a working capital above 1 billionpounds. The BBC try’s to make all of it’s TV shows accessible to everybody and in 2008 theyannounced that they had achieved a target of 10% of all it’s TV shows were available withsubtitles and audio description, making footage easier to understand for deaf and partiallyblind viewers.
The BBC constantly pumps money into technologies, that will improve there image andbenefit viewers, this also involves recent breakthroughs in HD and 3D. The BBC now offersa high proportion of it’s channels in HD and a growing number of it’s channels in 3D. BBCNews is a good example of a TV show that is easily accessible, this is because they don’t justhave the main broadcast but also they footage shot in different areas of the country such asBBC points west, this localises the show
The BBC also has to broadcast a certain amount of religious TV shows such as songs ofpraise so they can involve that sector of the audience. The BBC is not bias to anycontroversial issues in the media and does not share an opinion unless there is a clearreason for it such as animal welfare. There are often live debates on Shows such as BBCnews and BBC question time where the public can share there opinion, this helps to engageaudiences.
Clearly the BBC takes all of the necessary steps to involve everybody and not to alienatecertain people, this strategy towards the media has proved incredibly successful meaningthe BBC is now a global television service.
The Channel 4 Broadcasting Corporation began in 1982 and although it is mainly selffunded it is a public service ran by the Channel 4 Television Corporation, a public bodyformed in 1990.
Since Channel 4 began it has produced a host of extra channels such as Film4, Channel 4HD, E4, 4Music and More4. These channels have been created to assure that the companyare able to access a wide audience. Unlike the BBC channel 4 does express opinions oncertain matters and it’s documentaries often shows a comedic side as well as a serious side.Documentaries created by Channel 4 such as Steve Jobs: iChanged The World, and SarahPalin: You Betcha! Show a comedic or opinionated side this is even evident in the title.Some people may not like this but Channel 4 base there documentaries on what themajority audience want to see
Channel 4 does try accommodate people in it’s audience with disabilities, by showingsubtitles in some TV sows, however it does not have the same amount of money to spendon technologies that are able to do this unlike the BBC. Channel 4 does present HDchannels showing that they are also making the move into a more modern world but due toless working capital they cannot do this in the same way as the BBC can, meaning that theycannot dominate that market place.
Channel 4 does provide basic news services however these are not international and oftennot completely national, for instance they do not do regional broadcasting meaning thatsome members of the audience are not always involved. Unfortunately as new markets suchas HD and 3D begin to open there have been catastrophic consequences for Channel4, there profits fell by 70% between 2005 and 2006. This is also because Channel for cannotfollow trends in the media as easily as the BBC due to it’s funding and meaning.
To conclude Channel 4 is more opinionated than the BBC and often bases documentariesaround comedy segregating there audience, Channel 4 does make an effort to involvemembers of it’s audience with disabilities but cannot do this in the same way as the BBC,also Channel 4 does not have rules dictating that it must involve races and religionsmeaning that it does not have to broadcast a set amount of shows for it’s religious viewers.
Throughout the production of our documentary we have researched the BBC as we wantedWhat The Cluck to replicate what would be seen on BBC 1 or BBC 2. However as ourproduction came together we realised that through no fault of our own What The Cluckstarted to resemble a Channel 4 documentary.
The comedic elements to our footage (whilst in the kitchen) as well as present filmingaffects such as hand held camera (on the farm) were much more similar to filming stylesfound on Channel 4 than on the BBC. Also when we went to film at Cabot Circus werealised that the audience that was more interested in the topic we had chosen for ourdocumentary was a younger generation, Whilst we attracted a few elderly people, it was theyounger audience (15-25) that found the topic more interesting, they found the questionsmore fun whilst showing an interest in the documentary and the questions we asked.
During the composition of our documentary we realised that we were using a lot ofambient diagetic sound, (more commonly found in channel 4 documentaries) as well asnatural lighting. In our group we wanted to get quite a few interviews, most of these wereshot on a hand held camera in a similar way to how interviews were composed in JefferyBlitzes Spellbound, very few of our interviews were filmed on a tri-pod. The reason we shotusing a hand held camera is because we wanted to create present affects, meaning theaudience are more aware of the maker.
As a group we felt that this meant we could more closely relate to our audience. We havedecided as a group to keep a certain level of professionalism about us in the production ofWhat the Cluck and this is evident in how we have pieced together our footage. We haveused plane bold titles and subtitles and have placed them in the corner of the screen so wedo not draw our viewers eyes away from the footage that could be portraying quite a seriousmessage about animal welfare. We have also used archive footage to show a battery farm,during this section of the documentary we have kept incredibly serious as we understandthat animal welfare is nothing to joke about. In conclusion we have decided that ourdocumentary more closely relates to Channel 4 instead of the BBC and we have thereforedecided to replicate a Channel 4 documentary as closely as possible.