In the world of ecommerce, Latin America seems to be the next big place, as the business is still relatively novel, but quickly gaining traction. You can find out more here at: http://www.entrepreneur.com/article/249186
Capitalizing on Ecommerce in Latin America - Adam Kidan
Ecommerce in Latin
By Adam Kidan
• Entering foreign territories can be risky, so consider working with
local web platforms that people know.!
• Many shoppers in Latin America will naturally gravitate to such
names as Amazon or eBay.!
• Other local leaders have become prominent, including MercadoLibre,
B2W Digital and NovaPontocom.
• You can only sell goods or services
through your website if you can offer
effective international shipping.!
• If they don’t know how their purchases
will be delivered, cross-border
consumers won’t use a site.!
• Partner with a local logistics provider
that knows the market.!
• Know that the cost of logistics in Latin
America stays high; about 15 percent of
the cost of sold merchandise according
to the Latin American President for DHL
Supply Chain Logistics.
• Alternative payments such as credit card are gaining popularity.
• Cash-on-delivery is still widespread.
• Mobile ecommerce is becoming more and more popular.
• Almost a quarter of shoppers have used their smartphone for payment at least once.
What about Brazil?
• 299 of the top 500 Latin American commerce sites are based in
• 81 percent of Brazilians research appliances online, compared to
66 percent of Mexicans and 73 percent of Argentines.!
• In 2013, Brazilian online shops generated revenues of $15 billion,
three times more than Mexico and Argentina combined.
Selling in Brazil
• It remains expensive and
• There are a total of seven
different income taxes, which
• Merchants that decide to use
cloud service outside of Brazil
for their online stores are
charged 40 percent on top of
the invoice as an additional tax.!
• Brazil imposes a ﬂat import tax
of 60 percent on the cost of
merchandise valued up to