The linked in playbook engage, connect, convert

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I recently had the pleasure of launching my second book, The LinkedIn Playbook – a definitive guidebook that offers a step-by-step process in creating leads, clients and sales on the LinkedIn platform. One of the main reasons I wrote the book was to create a more affordable package to help people to succeed on LinkedIn as an alternative to my role as a social media strategist. In this article, I want to share a few insights that I get into in detail in the book so that you have a better understanding of how LinkedIn works, and how harnessing its potential can lead to great things for your business.

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The linked in playbook engage, connect, convert

  1. 1. The LinkedIn Playbook: Engage, Connect, Convert 1 webtrafficthatworks.com
  2. 2. webtrafficthatworks.com Get the full article by going to 2
  3. 3. Who is Adam Houlahan? 3
  4. 4. Adam is a leading world expert when it comes to helping business owners and entrepreneurs 4
  5. 5. Adam and his team have helped over 3,200 people and he shares some of his top secrets in his bestselling books, Social Media Secret Sauce 5
  6. 6. Adam and the team at Web Traffic That Works also have a lifetime partnership with Buy1Give1 6
  7. 7. Web Traffic That Works are closing in on an amazing 400,000 impacts 7
  8. 8. The top 5 takeaways 8
  9. 9. #1. Writing a book is a great way of improving your credibility in your industry TOP 5 TAKEAWAYS FROM THIS INTERVIEW 9
  10. 10. #2. Credibility generates leads, which ultimately lead to profit TOP 5 TAKEAWAYS FROM THIS INTERVIEW 10
  11. 11. #3. It’s important to let potential clients on LinkedIn know you exist by using the right keywords in the right places on your profile TOP 5 TAKEAWAYS FROM THIS INTERVIEW 11
  12. 12. #4. You need to make sure that your profile offers the right info and is professional to make potential clients viewing your page want to engage with you TOP 5 TAKEAWAYS FROM THIS INTERVIEW 12
  13. 13. #5. The ultimate aim of LinkedIn is not to sell a product or service, but to get potential clients on a Skype or phone call, or to get them to a live event or webinar TOP 5 TAKEAWAYS FROM THIS INTERVIEW 13
  14. 14. TOP 3 QUOTES 14
  15. 15. “By reading The LinkedIn Playbook you get the blow by blow methodology right down to how you optimise a profile, how you write scripts and how you interact on LinkedIn. It really just gives you everything you need to create a campaign where you can convert to high-quality leads.” TOP 3 QUOTES FROM THIS INTERVIEW 15
  16. 16. “If your profile’s written like a resume or just written all about you and what you do then when people read it they’re not even going to get to the end of it. They’re just going to disengage and disappear.” TOP 3 QUOTES FROM THIS INTERVIEW 16
  17. 17. “The only thing you’re selling on LinkedIn is the opportunity to have a real conversation.” TOP 3 QUOTES FROM THIS INTERVIEW 17
  18. 18. TOP 3 ACTION ITEMS 18
  19. 19. #1. Brainstorm different ways that you can improve your credibility in the industry. If you haven’t already, consider whether you have the time and/or resources to write a book on your specialist subject. TOP 3 ACTION ITEMS YOU SHOULD DO NOW 19
  20. 20. #2. Begin building a list of products (these could be gifts, books or virtual content) that would be of genuine value to potential clients to help build relationships with them on LinkedIn TOP 3 ACTION ITEMS YOU SHOULD DO NOW 20
  21. 21. #3. Start thinking about an event that you could run for potential clients you meet on LinkedIn. The event should include free info for the clients and a subtle pitch about your business. TOP 3 ACTION ITEMS YOU SHOULD DO NOW 21
  22. 22. webtrafficthatworks.com Get the full article by going to 22

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