Successful Digital Magazine Advertising

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Why and how to include digital magazines in your marketing strategy.

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Successful Digital Magazine Advertising

  1. 1. Digital Magazine Advertising
  2. 2. POSITIONING Where does a digital edition fit in the media landscape?
  3. 3. Digital | Web
  4. 4. "....a digital magazine is distinguished by six key features: it has a beginning, middle, and end; it is edited and curated (has an editorial alignment, is divided into sections previously established); it has an aesthetic treatment much more appealing than a newspaper...." - Dora SANTOS SILVA - New University of Lisbon
  5. 5. THE NUMBERS
  6. 6. THE NUMBERS
  7. 7. THE NUMBERS
  8. 8. Screen | Print
  9. 9. “…designed for easy interaction between readers and the magazine, not just designed for one-way content delivery.” - Josh Gordon, Advertising in Interactive Digital Magazines
  10. 10. Digital | Print 80% 20%
  11. 11. 50 percent of tablet owners prefer to read news, magazines, and books on screen, rather than on paper. - Gartner Survey 50% 50%
  12. 12. OPTIMIZATION How to get the most from your digital edition advertising
  13. 13. Click Here For Solutions
  14. 14. SPONSORSHIPS Selling the prime real estate
  15. 15. INTERACTIVITY Creating easy interaction between the reader and the advertisement
  16. 16. VIDEO
  17. 17. VIDEO
  18. 18. VIDEO
  19. 19. VIDEO Entertain Educate Experience
  20. 20. SLIDESHOWS
  21. 21. LEAD GEN
  22. 22. LEAD GENERATION Information Request Survey Quiz Contest Content
  23. 23. MOBILE

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