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Minnesota Network of SEOs
2/19/2014



@adamdince




Contributor to:
Experience across best-in-class brands
•

Publicly traded company

•

3-4 million small business
customers

•

5,000 banks and financial
institution partners

•
...
•
•
•
•
•
Source: thedemocraticdaily.com
Of Americans
conduct a
search each
month.
Vanessa Fox,
Marketing in The
Age of Google

22.7B online searches

Google, 2011...
The average consumer references an average of 10.6 different sources
before making a purchase decision. Google ZMOT Study
http://pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Engaging
Clear paths
Shareable
Bookmarkable
Mobilized
Tested
Optimized

whereswaldoemotionally.wordpress.co...
•
•
•
•
•
•
•
•

Informative
Authoritative
Solves a problem
Answers a question
Grammatically sound
Diverse assets
Sharable...
WordPress Plug-In:
Yoast WordPress SEO

URL
Page Title

H1

Top of Content
Image ALT Text
Keyword Optimization
H2
Bullet O...
Keywords
Links &
Keywords
WordPress Plug-In:
Yoast WordPress SEO
http://schema-creator.org/
WordPress Plug-In:
Raven’s Schema Creator
WordPress Plug-In:
Yoast WordPress SEO
•
•
Verified authors and publishers will dominate search results

•
Other sites will become more like niche search engines

•
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
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2014 SEO State of the Union and Beyond

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This is the presentation given to the Minnesota Network of SEOs on 2/19/2014

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2014 SEO State of the Union and Beyond

  1. 1. Minnesota Network of SEOs 2/19/2014
  2. 2.   @adamdince   Contributor to:
  3. 3. Experience across best-in-class brands
  4. 4. • Publicly traded company • 3-4 million small business customers • 5,000 banks and financial institution partners • 14 million lifetime customers and 7-8 million active customers in our direct to consumer segment • Since 2004, we’ve made 14 strategic large acquisitions and counting
  5. 5. • • • • •
  6. 6. Source: thedemocraticdaily.com
  7. 7. Of Americans conduct a search each month. Vanessa Fox, Marketing in The Age of Google 22.7B online searches Google, 2011 Over 50% 83% Of all online activity begins with a search. Are conducted each month by Americans. Vanessa Fox, Marketing in The Age of Google
  8. 8. The average consumer references an average of 10.6 different sources before making a purchase decision. Google ZMOT Study
  9. 9. http://pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
  10. 10. http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
  11. 11. • • • • • • • • • •
  12. 12. • • • • • • • Engaging Clear paths Shareable Bookmarkable Mobilized Tested Optimized whereswaldoemotionally.wordpress.com
  13. 13. • • • • • • • • Informative Authoritative Solves a problem Answers a question Grammatically sound Diverse assets Sharable Link Bait
  14. 14. WordPress Plug-In: Yoast WordPress SEO URL Page Title H1 Top of Content Image ALT Text Keyword Optimization H2 Bullet Optimization Image ALT Text Video + Transcript
  15. 15. Keywords Links & Keywords
  16. 16. WordPress Plug-In: Yoast WordPress SEO
  17. 17. http://schema-creator.org/ WordPress Plug-In: Raven’s Schema Creator
  18. 18. WordPress Plug-In: Yoast WordPress SEO
  19. 19.
  20. 20.
  21. 21. Verified authors and publishers will dominate search results •
  22. 22. Other sites will become more like niche search engines •

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