Design
With Soul
Adam Cutler
Design Studio Director
IBM Design
IBM Design :: ©2014 IBM Corporation 2
IBM Design :: ©2014 IBM Corporation
ideas without a soul
are worthless
3
IBM Design :: ©2014 IBM Corporation
soul
4
IBM Design :: ©2014 IBM Corporation
essence
5
IBM Design :: ©2014 IBM Corporation
essence
6
IBM Design :: ©2014 IBM Corporation
essence
7
noun
the intrinsic nature or
indispensable quality of
something, esp. someth...
IBM Design :: ©2014 IBM Corporation 8
noun
the intrinsic nature or
indispensable quality of
something, esp. something
abst...
IBM Design :: ©2014 IBM Corporation
learn how to bring
soul and essence
to what you have to offer
9
IBM Design :: ©2014 IBM Corporation 10Slipping designed by Luis Prado from The Noun Project
fail early and learn well
IBM Design :: ©2014 IBM Corporation 11
Human Search designed by Doug Cavendish from The Noun Project
always be looking for...
IBM Design :: ©2014 IBM Corporation 12
embrace your constraints and limitations
IBM Design :: ©2014 IBM Corporation 13Shared Interest designed by Blake Thompson from The Noun Project
share your ideas
IBM Design :: ©2014 IBM Corporation 14Disguise designed by Ian Kirkland from The Noun Project
don’t take yourself too seri...
IBM Design :: ©2014 IBM Corporation
have fun, always
15Happy designed by Tobias F. Wolf from The Noun Project
IBM Design :: ©2014 IBM Corporation
you can’t dictate
great outcomes
16
IBM Design :: ©2014 IBM Corporation
you can prepare for
great outcomes
17
IBM Design :: ©2014 IBM Corporation
IBM Design
18
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Acutler sxsw 2014

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SXSW precis for my Design With Soul presentation

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Acutler sxsw 2014

  1. 1. Design With Soul Adam Cutler Design Studio Director IBM Design
  2. 2. IBM Design :: ©2014 IBM Corporation 2
  3. 3. IBM Design :: ©2014 IBM Corporation ideas without a soul are worthless 3
  4. 4. IBM Design :: ©2014 IBM Corporation soul 4
  5. 5. IBM Design :: ©2014 IBM Corporation essence 5
  6. 6. IBM Design :: ©2014 IBM Corporation essence 6
  7. 7. IBM Design :: ©2014 IBM Corporation essence 7 noun the intrinsic nature or indispensable quality of something, esp. something abstract, that determines its character ‘esəns
  8. 8. IBM Design :: ©2014 IBM Corporation 8 noun the intrinsic nature or indispensable quality of something, esp. something abstract, that determines its character ‘esəns essence
  9. 9. IBM Design :: ©2014 IBM Corporation learn how to bring soul and essence to what you have to offer 9
  10. 10. IBM Design :: ©2014 IBM Corporation 10Slipping designed by Luis Prado from The Noun Project fail early and learn well
  11. 11. IBM Design :: ©2014 IBM Corporation 11 Human Search designed by Doug Cavendish from The Noun Project always be looking for the human connection
  12. 12. IBM Design :: ©2014 IBM Corporation 12 embrace your constraints and limitations
  13. 13. IBM Design :: ©2014 IBM Corporation 13Shared Interest designed by Blake Thompson from The Noun Project share your ideas
  14. 14. IBM Design :: ©2014 IBM Corporation 14Disguise designed by Ian Kirkland from The Noun Project don’t take yourself too seriously
  15. 15. IBM Design :: ©2014 IBM Corporation have fun, always 15Happy designed by Tobias F. Wolf from The Noun Project
  16. 16. IBM Design :: ©2014 IBM Corporation you can’t dictate great outcomes 16
  17. 17. IBM Design :: ©2014 IBM Corporation you can prepare for great outcomes 17
  18. 18. IBM Design :: ©2014 IBM Corporation IBM Design 18

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