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DISCUSSING DESIGNThe Art of CritiqueAdam Connor                       Aaron Irizarry     EXPERIENCE DESIGN DIRECTOR       ...
So, what is critique?
The new Spotify design is perhaps even worse than the old Spotifydesign. The visual hierarchy and underlying IA are terrib...
Critique is about critical thinking.
There are two facets to critique: giving and receiving.                                        At their foundation is inte...
Giving critique with the wrong intent is selfish.
Giving critique with the right intent is selfless.
Tips for giving critiqueUse a filter.Gather initial thoughts and reactions. Revisit them in the right context.Don’t assume....
Receiving critique with the right intenttakes humility and a bit of restraint.
Tips for receiving critiqueRemember the purpose.Critique is about understanding and improvement, not judgement.Listen and ...
Questions to ask yourselfWhat problem was the designer trying to solve or whatgoal were they trying to achieve?How did the...
More things to think aboutAre there any problems the designer could or shouldhave solved, but didn’t?Do any new problems a...
A few things to keep in mindCritique is a skill. You only getbetter with practice.Start small.Think before you speak.Choos...
The rules of critique                        Avoid problem solving                        and design decisions.           ...
Who shouldyou invite?
Set the right foundation for good critiqueScenariosShort narratives that the describe the desired behaviors, thoughts, rea...
The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and conte...
Preparation & kickoff
Facilitating critiqueCritique GoalsActive listening, question for clarityRound RobinDirect InquiryQuotasSix Thinking HatsF...
Dealing with difficult people
Dealing with difficult peopleSet expectations at the beginning.Make sure everyone understands critique.Ask quiet people fo...
What comes next?
Making critique part of your processStandalone CritiquesDesign ReviewsBrainstorms and Collaborative Activities
Standalone critiques are awesome because they can...Provide an introduction to people unfamiliar withcritique.Provide a sa...
When can you have critiques?
Anytime!
What can you critique?
Anything!
Critique is about iteration andimprovement. So long as you’re looking to  improve on whatever it is you’re doing,   you’ve...
Making critique part of your processStandalone CritiquesDesign ReviewsBrainstorms and Collaborative Activities
Design Reviews and their challenging for critique because...They’re used to get approval or some kind of blessing.Their ti...
Making the most of a Design ReviewTake control as much as possible.Recap the goals and principles of the design.Use the sa...
Making critique part of your processStandalone CritiquesDesign ReviewsBrainstorms and Collaborative Activities
The problems with brainstorms                                Artist Unknown
The problem with brainstormsThey lack focus.They progress too quickly into group think mentality.They fail to generate mor...
A loose framework for collaboration            Divergent                                       Convergent            Think...
To sum it all upThere are 2 sides to critique: giving & receiving.The right intent (on both sides) is to try to understand...
To sum it all upLearning to facilitate critique by asking the rightquestions is key to introducing and fostering a culture...
The Mini-BriefA Mini-Creative Brief is
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The Mini-BriefA Mini-Creative Brief is Discussing Design: The Art of Critique

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The Mini-BriefA Mini-Creative Brief is a short writeup of a projectAbout 1/2 - 1 page that recaps the foundation and context for why something isbeing created.It includes...A brief summary of the problem statement and business goals.The key users (personas) of the solution.The main scenarios in which the solution will be used.The design principles to be followed.Note: This isn’t necessarily the full documentation for these individual elements.Review this at the start of a meeting or discussion.Doing this helps to ground the conversation and ensure everyone is workingtoward the same goals.

Published in: Design, Technology, Business
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