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Design Studio: A Method for Concepting, Critique, and Iteration

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This presentation was given at the annual Boston UPA conference on May 7th, 2012. It describes one of the activities we use at Mad*Pow to generate lots of ideas for design projects while building a sense of collaboration and consensus across a multi-disciplinary project team.

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Design Studio: A Method for Concepting, Critique, and Iteration

  1. 1. DESIGN STUDIO A Method for Idea Generation, Critique, and Iteration ADAM CONNOR @ADAMCONNOR
  2. 2. Research Concepting & Detailed Design Vision & Definition ADAM CONNOR @ADAMCONNOR
  3. 3. Research Concepting & Detailed Design Vision & Definition ADAM CONNOR @ADAMCONNOR
  4. 4. Research Concepting & Detailed Design Vision & Definition ADAM CONNOR @ADAMCONNOR
  5. 5. Research Concepting & Detailed Design Vision & Definition ADAM CONNOR @ADAMCONNOR
  6. 6. Synthesize Observations Create or Refine Observe & Evaluate ADAM CONNOR @ADAMCONNOR
  7. 7. Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Solution ADAM CONNOR @ADAMCONNOR
  8. 8. Inevitably, we run into challenges. Which option should we choose? We need to put all of these ideas in front of users and let them tell us. I just remembered... it also needs to do these 16 other things. ADAM CONNOR EXPERIENCE DESIGN DIRECTOR @ADAMCONNOR
  9. 9. The ever-dreaded Swoop-n-Poop ADAM CONNOR @ADAMCONNOR
  10. 10. The ever popular brainstorm… ADAM CONNOR @ADAMCONNOR
  11. 11. ADAM CONNOR @ADAMCONNOR
  12. 12. Yes, there is an “i” in “design,” but it falls in-between a whole bunch of other stuff. ADAM CONNOR @ADAMCONNOR
  13. 13. How can we engage team members, including stakeholders, so that we… ADAM CONNOR Generate lots of ideas? @ADAMCONNOR
  14. 14. How can we engage team members, including stakeholders, so that we… ADAM CONNOR Generate lots of ideas? Give team members a chance to share ideas early in the project. @ADAMCONNOR
  15. 15. How can we engage team members, including stakeholders, so that we… ADAM CONNOR Generate lots of ideas? Give team members a chance to share ideas early in the project. Learn about the perspectives each area of expertise involved has. @ADAMCONNOR
  16. 16. How can we engage team members, including stakeholders, so that we… ADAM CONNOR Generate lots of ideas? Give team members a chance to share ideas early in the project. Learn about the perspectives each area of expertise involved has. Choose ideas based on consensus and their effectiveness for our objectives. @ADAMCONNOR
  17. 17. How can we engage team members, including stakeholders, so that we… ADAM CONNOR Generate lots of ideas? Give team members a chance to share ideas early in the project. Learn about the perspectives each area of expertise involved has. Choose ideas based on consensus and their effectiveness for our objectives. Establish a shared sense of ownership in the solution? @ADAMCONNOR
  18. 18. Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Solution Synthesize Observations Create or Refine Observe & Evaluate ADAM CONNOR @ADAMCONNOR
  19. 19. Divergent Thinking ADAM CONNOR @ADAMCONNOR
  20. 20. Divergent Thinking Convergent Thinking ADAM CONNOR @ADAMCONNOR
  21. 21. Divergent Thinking Convergent Critique Thinking ADAM CONNOR @ADAMCONNOR
  22. 22. Divergent Thinking Convergent Critique Thinking Individual Exploration Group Refinement ADAM CONNOR @ADAMCONNOR
  23. 23. SKETCH PRESENT CRITIQUE ADAM CONNOR @ADAMCONNOR
  24. 24. SKETCH PRESENT CRITIQUE ADAM CONNOR @ADAMCONNOR
  25. 25. SKETCH PRESENT CRITIQUE ADAM CONNOR @ADAMCONNOR
  26. 26. SKETCH PRESENT CRITIQUE ADAM CONNOR @ADAMCONNOR
  27. 27. The ever-important setup. ADAM CONNOR EXPERIENCE DESIGN DIRECTOR @ADAMCONNOR
  28. 28. Framing the Problem ADAM CONNOR @ADAMCONNOR
  29. 29. Framing the Problem Personas ADAM CONNOR @ADAMCONNOR
  30. 30. Framing the Problem Personas Goals ADAM CONNOR @ADAMCONNOR
  31. 31. Framing the Problem Personas Goals Principles ADAM CONNOR @ADAMCONNOR
  32. 32. Framing the Problem Personas Goals Principles Scenarios ADAM CONNOR @ADAMCONNOR
  33. 33. Framing the Problem Personas Goals Principles Scenarios Tip: Make sure this isn’t the first time people see these. ADAM CONNOR @ADAMCONNOR
  34. 34. Framing the Problem Personas Goals Scenarios Tip: Make sure this isn’t the first time people see these. You’ll also need… A Timer Paper Black, Red and Green Markers Tape Butcher Paper (optional) Principles ADAM CONNOR @ADAMCONNOR
  35. 35. Choose the best scenarios for your studio by… Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive) ADAM CONNOR @ADAMCONNOR
  36. 36. Choose the best scenarios for your studio by… Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive) Looking for scenarios that feature functions or challenges that there is significant discussion around. ADAM CONNOR @ADAMCONNOR
  37. 37. Choose the best scenarios for your studio by… Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive) Looking for scenarios that feature functions or challenges that there is significant discussion around. Breaking down long scenarios into smaller sub-scenarios. ADAM CONNOR @ADAMCONNOR
  38. 38. Choose the best scenarios for your studio by… Looking for scenarios that make up the “core” of the product (most encountered, largest audience, most sensitive) Looking for scenarios that feature functions or challenges that there is significant discussion around. Breaking down long scenarios into smaller sub-scenarios. Getting agreement from the team on the chosen scenarios. ADAM CONNOR @ADAMCONNOR
  39. 39. Who gets an invitation? ADAM CONNOR @ADAMCONNOR
  40. 40. Who gets an invitation? Cross-functional ADAM CONNOR @ADAMCONNOR
  41. 41. Who gets an invitation? Cross-functional Key stakeholders ADAM CONNOR @ADAMCONNOR
  42. 42. Who gets an invitation? Cross-functional Key stakeholders Up to 20 people (ideally more like 12-16) ADAM CONNOR @ADAMCONNOR
  43. 43. Who gets an invitation? Cross-functional Key stakeholders Up to 20 people (ideally more like 12-16) Balanced teams of 3-6 people ADAM CONNOR @ADAMCONNOR
  44. 44. Who gets an invitation? Cross-functional Key stakeholders Up to 20 people (ideally more like 12-16) Balanced teams of 3-6 people Tip: Create teams ahead of time and consider people’s personalities and attitudes. Make sure you have one person on each team who can act as the facilitator. ADAM CONNOR @ADAMCONNOR
  45. 45. On your mark. Get set. G0! ADAM CONNOR @ADAMCONNOR
  46. 46. Wait! I can’t DRAW! ADAM CONNOR @ADAMCONNOR
  47. 47. Wait! I can’t DRAW!!! Rectangle Ellipse Triangle Wavy Line ADAM CONNOR @ADAMCONNOR
  48. 48. ADAM CONNOR @ADAMCONNOR
  49. 49. ADAM CONNOR @ADAMCONNOR
  50. 50. ADAM CONNOR @ADAMCONNOR
  51. 51. ADAM CONNOR @ADAMCONNOR
  52. 52. ADAM CONNOR @ADAMCONNOR
  53. 53. ADAM CONNOR @ADAMCONNOR
  54. 54. ADAM CONNOR @ADAMCONNOR
  55. 55. When communicating with sketches, the details you focus on need only be what’s necessary to illustrate your point. ADAM CONNOR @ADAMCONNOR
  56. 56. ADAM CONNOR @ADAMCONNOR
  57. 57. ADAM CONNOR @ADAMCONNOR
  58. 58. ADAM CONNOR @ADAMCONNOR
  59. 59. The design process is one of evolution, not production. Sketching facilitates faster exploration and refinement of ideas through iteration. ADAM CONNOR @ADAMCONNOR
  60. 60. WHAT HAPPENS Individuals sketch as many ideas as they can come up with in 5-8 minutes. 1 WHY Generate as many ideas as possible without time for over-analyzing. ADAM CONNOR @ADAMCONNOR
  61. 61. WHAT HAPPENS Individuals sketch as many ideas as they can come up with in 5-8 minutes. WHAT HAPPENS Individuals sketch 1 idea in 5-8 minutes based on ideas & critique shared in the previous charrette. 1 2 WHY Generate as many ideas as possible without time for over-analyzing. WHY Allow individuals to form their own conclusions on the strongest ideas. ADAM CONNOR @ADAMCONNOR
  62. 62. WHAT HAPPENS Collaboratively, members of a team sketch 1 idea in 20-25 minutes based on their earlier charrettes. 3 WHY Understand how groups compromise & where consensus has surfaced. ! WHAT HAPPENS Individuals sketch as many ideas as they can come up with in 5-8 minutes. WHAT HAPPENS Individuals sketch 1 idea in 5-8 minutes based on ideas & critique shared in the previous charrette. 1 2 WHY Generate as many ideas as possible without time for over-analyzing. WHY Allow individuals to form their own conclusions on the strongest ideas. ADAM CONNOR @ADAMCONNOR
  63. 63. What about group think and design-by-committee? ADAM CONNOR @ADAMCONNOR
  64. 64. Critique is critical to the success of collaborative activities like studio because it allows participants to… Actively avoid personal preference and analyze ideas against the personas, scenarios, goals and principles that frame the project. ADAM CONNOR @ADAMCONNOR
  65. 65. Critique is critical to the success of collaborative activities like studio because it allows participants to… Actively avoid personal preference and analyze ideas against the personas, scenarios, goals and principles that frame the project. Collectively identify which ideas are most important in creating an effective design. ADAM CONNOR @ADAMCONNOR
  66. 66. Critique is critical to the success of collaborative activities like studio because it allows participants to… Actively avoid personal preference and analyze ideas against the personas, scenarios, goals and principles that frame the project. Collectively identify which ideas are most important in creating an effective design. Avoid group-think, design-by-committee and preferential based decision making. ADAM CONNOR @ADAMCONNOR
  67. 67. Rules & Guidelines for Critique ADAM CONNOR @ADAMCONNOR
  68. 68. Rules & Guidelines for Critique Present quickly. ADAM CONNOR @ADAMCONNOR
  69. 69. Rules & Guidelines for Critique Present quickly. Everyone is equal and a critic. ADAM CONNOR @ADAMCONNOR
  70. 70. Rules & Guidelines for Critique Present quickly. Everyone is equal and a critic. Avoid getting sidetracked by problem solving. ADAM CONNOR @ADAMCONNOR
  71. 71. Rules & Guidelines for Critique Present quickly. Everyone is equal and a critic. Avoid getting sidetracked by problem solving. Ask questions as necessary. ADAM CONNOR @ADAMCONNOR
  72. 72. Rules & Guidelines for Critique Present quickly. Everyone is equal and a critic. Avoid getting sidetracked by problem solving. Ask questions as necessary. Use principles, personas, scenarios and goals to focus discussion. ADAM CONNOR @ADAMCONNOR
  73. 73. The aftermath and what comes next. ADAM CONNOR @ADAMCONNOR
  74. 74. How long is long enough? ADAM CONNOR @ADAMCONNOR
  75. 75. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario ADAM CONNOR @ADAMCONNOR
  76. 76. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario Opening 15 minutes ADAM CONNOR @ADAMCONNOR
  77. 77. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario Opening 15 minutes Scenario Review 5 minutes ADAM CONNOR @ADAMCONNOR
  78. 78. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario Opening 15 minutes Scenario Review 5 minutes Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) ADAM CONNOR @ADAMCONNOR
  79. 79. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario Opening 15 minutes Scenario Review 5 minutes Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) ADAM CONNOR @ADAMCONNOR
  80. 80. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario Opening 15 minutes Scenario Review 5 minutes Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) Charrette 3 Sketching 15 minutes Present & Critique 30 minutes 10 min/group (present: 3 min, critique 7 min) ADAM CONNOR @ADAMCONNOR
  81. 81. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario Opening 15 minutes Scenario Review 5 minutes Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) Charrette 3 Sketching 15 minutes Present & Critique 30 minutes 10 min/group (present: 3 min, critique 7 min) Closing 30 minutes ADAM CONNOR @ADAMCONNOR
  82. 82. How long is long enough? Sample Setup: 3 teams of 4 people working on 1 persona/scenario Opening 15 minutes Scenario Review 5 minutes Charrette 1 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) Charrette 2 Sketching 5 minutes Present & Critique 28 minutes 7 min/individual (present: 3 min, critique 4 min) Charrette 3 Sketching 15 minutes Present & Critique 30 minutes 10 min/group (present: 3 min, critique 7 min) Closing 30 minutes Total ~2 hours 45 minutes ADAM CONNOR @ADAMCONNOR
  83. 83. How do I get people to come up with new ideas? ADAM CONNOR @ADAMCONNOR
  84. 84. When shouldn’t you use a Design Studio? ADAM CONNOR @ADAMCONNOR
  85. 85. You might not be ready to run a design studio for your project if… ADAM CONNOR You haven’t adequately framed and broken down the problem. @ADAMCONNOR
  86. 86. You might not be ready to run a design studio for your project if… ADAM CONNOR You haven’t adequately framed and broken down the problem. You don’t have enough agreement on how you’ve framed the problem and broken it down. @ADAMCONNOR
  87. 87. You might not be ready to run a design studio for your project if… ADAM CONNOR You haven’t adequately framed and broken down the problem. You don’t have enough agreement on how you’ve framed the problem and broken it down. A concept already exists that the team can’t or won’t stray from. @ADAMCONNOR
  88. 88. You might not be ready to run a design studio for your project if… ADAM CONNOR You haven’t adequately framed and broken down the problem. You don’t have enough agreement on how you’ve framed the problem and broken it down. A concept already exists that the team can’t or won’t stray from. Some team member attitudes aren’t open to it. @ADAMCONNOR
  89. 89. You might not be ready to run a design studio for your project if… ADAM CONNOR You haven’t adequately framed and broken down the problem. You don’t have enough agreement on how you’ve framed the problem and broken it down. A concept already exists that the team can’t or won’t stray from. Some team member attitudes aren’t open to it. Some remote situations. @ADAMCONNOR
  90. 90. Design Studio allows us to… ADAM CONNOR @ADAMCONNOR
  91. 91. Design Studio allows us to… Expand our ability to collect good ideas. ADAM CONNOR @ADAMCONNOR
  92. 92. Design Studio allows us to… Expand our ability to collect good ideas. Build consensus and a shared sense of ownership and collaboration in the creation of the solution. ADAM CONNOR @ADAMCONNOR
  93. 93. Design Studio allows us to… Expand our ability to collect good ideas. Build consensus and a shared sense of ownership and collaboration in the creation of the solution. Build a shared understanding of the problem space and the perspectives of individual team members have. ADAM CONNOR @ADAMCONNOR
  94. 94. Design Studio allows us to… Expand our ability to collect good ideas. Build consensus and a shared sense of ownership and collaboration in the creation of the solution. Build a shared understanding of the problem space and the perspectives of individual team members have. Speed up the design timeline in a project. ADAM CONNOR @ADAMCONNOR
  95. 95. Design Studio allows us to… Expand our ability to collect good ideas. Build consensus and a shared sense of ownership and collaboration in the creation of the solution. Build a shared understanding of the problem space and the perspectives of individual team members have. Speed up the design timeline in a project. Give team members an opportunity to understand the impacts that decisions have on the overall design and other considerations. ADAM CONNOR @ADAMCONNOR
  96. 96. It’s more than a workshop activity. ADAM CONNOR @ADAMCONNOR
  97. 97. THANK YOU! Adam Connor Experience Design Director ! ! @adamconnor adam@adamconnor.com For more thoughts on critique, communication, and collaboration, check out discussingdesign.com. ! And look for Discussing Design from O’Reilly Media in 2015!

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