The impact of corporate culture on enterprise social media
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![Corporate culture v. Social media Corporate Culture + Social media ,[object Object],[object Object]](https://image.slidesharecdn.com/snc-09-corp-culture-and-social-media-slideshare-version-1232631143567721-3/85/the-impact-of-corporate-culture-on-enterprise-social-media-2-320.jpg?cb=1253554480)
![Enterprise social media formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/snc-09-corp-culture-and-social-media-slideshare-version-1232631143567721-3/85/the-impact-of-corporate-culture-on-enterprise-social-media-3-320.jpg?cb=1253554480)
![Proper roles of management & employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/snc-09-corp-culture-and-social-media-slideshare-version-1232631143567721-3/85/the-impact-of-corporate-culture-on-enterprise-social-media-4-320.jpg?cb=1253554480)
![IBM’s starting point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/snc-09-corp-culture-and-social-media-slideshare-version-1232631143567721-3/85/the-impact-of-corporate-culture-on-enterprise-social-media-5-320.jpg?cb=1253554480)
![What did we do? ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/snc-09-corp-culture-and-social-media-slideshare-version-1232631143567721-3/85/the-impact-of-corporate-culture-on-enterprise-social-media-6-320.jpg?cb=1253554480)
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![5. Experiment. A Lot. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/snc-09-corp-culture-and-social-media-slideshare-version-1232631143567721-3/85/the-impact-of-corporate-culture-on-enterprise-social-media-11-320.jpg?cb=1253554480)
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![Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/snc-09-corp-culture-and-social-media-slideshare-version-1232631143567721-3/85/the-impact-of-corporate-culture-on-enterprise-social-media-13-320.jpg?cb=1253554480)
The impact of corporate culture on enterprise social media
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Presentation at the Social Networking Conference in Miami, January 22, 2009 about the impact that corporate culture has on enterprises' use of social media. More at: http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/
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The impact of corporate culture on enterprise social media
- 1. The Impact of Corporate Culture on Social Media (An IBM Case Study) Adam Christensen, IBM January 22, 2009
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