This document outlines 7 learning objectives related to understanding how online and social media are used. The objectives cover topics like how social media has contributed to global business, examples of censorship issues for UK media producers, how social media has changed music charts compilation, how Twitter and Vine enable producers to interact with audiences, why niche films do well on DVD using the long tail concept, how to adapt a comic book using principles of wikinomics, and how to plan second screen events for a Netflix TV show box set release.

1. LO1 Revision
LO1 - Understand how online and social media products are used.
1. How has social media contributed to the globalisation of business (1
mark) paying particular attention to the ways producers can market
their products (1 mark)
2. Give an example of a country that would raise issues about censorship
for the UK producers of a media text. (1 mark) Explain what the
censorship issues might be (1 mark)
3. How has social media changed the ways that the music charts are
compiled? Give examples from at least two social media platforms. (2
marks)
4. How do Twitter and Vine work together to enable producers of media
texts to interact with their target audience (2 marks – key point –
work together)
5. Using your understanding of The Long Tail, explain why your new
film, which appeals to a niche target audience, will do well on DVD. (3
marks – defining the long tail, explaining its use for niche products,
discussing distribution)
6. You want to produce a TV series adaptation of your favourite comic
book story. Explain how you could use the principles and practices of
Wikinomics to do this. (5 marks – identify an appropriate text to
adapt, define wikinomics, use the four keyword definitions to explain
how you could develop your plans)
7. How could you plan a series of 'second screen' events around your
new TV show which is being released as a whole box set through
Netflix. (5 marks – define second screen, explain problems because of
developing social practise of TV viewing, develop strategy for your
show)